Digital marketing and PR- Planning and executing community, social media, and PR communication strategies- Asset creation, publishing and analytics - Community engagement through online forums, social media, and events- Perform live streams and give interviews to demonstrate and promote our games- Be the company's business card and represent it authentically to the outside world- Managing and handling all first and second-level support requests

Hro Fan Experience & Community ManagementOur nimble team has launched a stellar product in March 2022: DC Officially Licensed Hybrid NFT Trading Cards by Hro. Chapter 1: Unlock The Multiverse: Batman Limited Edition.From zero to h(e)ro in less than a month:- set up a self-managed Discord channel- set up all social media accounts- set up the entire customer support from the ground upTo date our Discord community counts 14k members (July 2022).Besides our physical hybrid launch in March, we launch a Digital Exclusive Drop on a monthly basis. Our next Chapter of hybrids is slated to launch October 2022.We run frequent Discord Stages and Discord Spaces for which I tend to the community, if not live from Stages, then directly in the thick of it in the Discord hangout.I tend to social media publishing, newsletters, customer support articles, capturing of community feedback for the devs, manage a small team of customer support agents and Discord moderators and am in almost daily contact with our community members spreading info.

MEDIA & DATA MARKETINGManagement and execution of paid media campaigns for all our franchises across digital and offline channels.Campaign Management:• Manage Media campaigns with the help of the media agency striving to consistently refine tactics and produce exceptional results for our franchises.• Plan and manage Media campaigns, including budgets, optimisations, implementing new initiatives and create comprehensive reports and analysis• Collaborate closely with other internal departments to develop innovative creative formats, work towards integrated marketing campaigns, and ultimately offer an epic experience to our future players.Social Evangelism• Champion “Mobile First” thinking and best practices for paid social campaign execution.• Be the main PoC for all subjects related to opportunistic social boosts and best practices.• Conduct regular benchmark and monitoring on the media industry, and especially social and mobile marketing trends

Hearthstone & Diablo community, influencer and social media management.• generate and coordinate editorial content for publishing• social media management: Instagram, Twitter, Facebook• defining the social reporting strategy using Sprinklr for Hearthstone 2019• develop engagement programs that support community growth around our games• engage with the player community on Hearthstone, Diablo & Blizzard social channels• influencer management: events, summits, activation and cultivation • compose community feedback reports and bridge the gap between gamers & the developers• collaborate with and bridge between multiple internal teams on a wide range of projects:- lead on the very first Hearthstone cosplay contest: comms, legal rules, guidelines, event, asset and community coordination- video production: Live Content Production: act as associate producer for gamescom 2017, 2018- affiliate program: global pilot, community on-boarding, roll-out

Acting as the voice of the English speaking Hearthstone community. Empowering them to get their voices to be heard and enabling them to get the most out of their gaming experience.• engage with the player community on Hearthstone & Blizzard social channels• generate and coordinate editorial content for publishing• social media management: Instagram, Twitter, Facebook• compose community feedback reports and bridge the gap between gamers & the developers• support Blizzard’s presence at industry fairs and events, including BlizzCon and gamescom• help develop engagement programs that support community growth around our games• collaborate with and bridge between multiple internal teams on a wide range of projects:- video production: Hearthstone Global Games- championing the onboarding of Sprinklr

AD OPERATIONSImplementing, managing and optimizing ad campaigns while improving the trafficking tool working closely together with the developers.• ad campaign planning, set up, management, pro-active optimization and reporting• supporting sales team and internal customers needs• cross-promoting games through multiple platforms in collaboration with the user acquisition team• providing recommendations and forecasting to optimize the in-house built mobile ad platform through: - sharing platform expertise with dev ops needed to optimize analytics, pacing and trafficking - reporting and following up on bugs using JIRA

Joining a highly skilled team of business and communication savvy marketeers within the JnJ Janssen BeNeLux office, I got to help set to practice their internal marketing and communications strategy kick-starting the new marketing automation processes. Bringing in new ideas gained in my Digital Marketing degree and putting to use my knowledge of the internal business gained in the Leadership Development Program.• developing a personalized email content strategy• providing direct project management and collaboration with internal and client teams• collaborating closely with the brand officer to ensure proper branding look and feel• proof-reading emails for clarity and maximization of conversion through design• continuously optimizing email elements: A/B testing of subject lines, message content, images, offers, landing pages, mailing frequency, segments, ‘call to action’ etc.• enabling follow-up on interested respondents• tracking and analyzing direct and interactive marketing campaigns• planning, maintaining and updating email marketing calendars• using statistical analysis and reports to feed into new campaigns• developing and coding e-mail templates• setting up e-mails to use predefined database content• creating landing pages and registration forms with dynamic content• providing actionable recommendations and continuous improvement delivery on client email programs

CREATIVE SERVICES Being hungry for a more solid creative base within my career, I took the challenge to lead Cartamundi's new Digital Board Game project - from concept to Go-To Market.• working on development & management of a new digital board game• leading product management - creative asset coordination from concept to production• establishing and maintaining effective working communication and relationships with individuals across departments: digital content development; design; marketing; production; purchase & sales• developing and implementing a company-wide retail catalog 2014• acting as company go-to person for blogging (WordPress) and Social Media Marketing expertise• evaluating risk and proactively counteracting potential challenges• successfully widening the range of special techniques by initiating a new R&D project• effectively managing competing priorities while dealing with tight deadlines

During my studies of Digital & Social Media Marketing, I have been taking up a couple of freelance projects to practice my skills acquired during the studies, keep up with the latest technology and prepare myself for exciting roles in this fast-changing and fast-growing sector.• setting up a Content Management System for www.iogkf.be• launching the Social Media presence: Facebook and Twitter• assisting with visual communication through web design• creating offline creative assets - product packaging & labeling• helping to build and redesign various web presences• consulting individuals on their online presences/ portfolio creation• providing training and support on hosting, databases and ftp

The greatest lesson to be had when being a surf instructor is how to remain calm when you have no control over the environment around you. The best thing you can do is keep your head clear, act to the best of your possibilities and focus on having a good time. It is then when you get the best results. Like in any aspiration, it is practice that makes perfect, so you just as well enjoy while you're at it. These are some of the lessons I carry on into all my life's endeavors.• instructing, supervising and keeping records for a variety of surfing classes• instructing & supervising students in an instructional and recreational setting• planning lessons, equipment inspection and classroom setup• instructing both: land and water lectures, demonstration and skill practice

• developing strategic communications framework to help drive engagement within R&D teams in collaboration with the IT leaders• acting as communication lead across organisation: internal comms and team coordination • leading project management: streamlining IT global services in the collaborative space• establishing and maintaining effective working relationships with teams across business segments and operating companies• assisting with identifying and developing recommendations on integrated communication guidelines/ plans

LEADERSHIP DEVELOPMENT PROGRAM: YEAR TWO @ GLOBAL SERVICES COMMERCIAL MARKETING • leading development team in India applying SCRUM methodologies• having exposure to the concept creation and development of digital creative assets: videos, posters, visuals, web design• digital project coordination across our creative agency: Digiti• being responsible for production of events from conception through to completion: Digital Space, Public Speakers, Fundraiser for World Prematurity, TEDx• being a positive role model for young professionals and encouraging them to consider ITLDP as a viable and attractive option delivering presentations on own experience (Young Professional Ambassador)

LEADERSHIP DEVELOPMENT PROGRAM: YEAR ONE @ PHARMA R&D IT• Software Development: Packaging & Labeling Tool for blind clinical trials.This was the start of a two year leadership program with two rotations taking place at Johnson & Johnson companies: • building strong leadership potential while gaining experience in the field• taking part in assignments such as: project management, facilitation and development within the Pharmaceuticals business segment• receiving ongoing mentorship, and leadership training across a range of business units: communications; management; creative solutions • building a wide & strong network of colleagues across business segments and operating companies

• working on game development in Unity3D from concept to production• gaining practical experience in many aspects of content production; game design; covering concept development; Blender: 3D modeling & animations• working as part of a team and expanding skills in the areas of task planning, time management and decision making• developing strong communication skills, while working to tight deadlines and project briefs

• supporting desktop computer systems by performing installation and maintenance of SW/HW• supporting staff by troubleshooting and configuring systems• installing and configuring Windows products• installing a new digitalized camera security system

PRACTICAL TRAINEESHIP- gaining valuable hands-on experience during the high school study years - discovering more about the software/ hardware applicability- gaining a better understanding of the software implementation in new features - doing reparation to the existing software products