Experienced Global Brand Marketing Strategist developing and growing cultural and creative brands.I build forceful communities who drive brand growth through culture. My specialty lies at the intersection of gen z, community, brand design and content creators.For the last 15 years I’ve been creating innovative strategies and products for global brands that establish deep human connections with their consumers, build communities, and drive loyalty.Curiosity, purpose and values run thick through my blood, fueling my fascination for understanding people and trends that unlock purposeful ways to connect and serve audiences through a brand's core values.🪐Expertise: Brand & Social Strategy, cultural marketing, strategic innovation, global consumer insights, Gen Z trends & behaviors, trendspotting, social media, community building, global brand marketing, localization strategies and, as one of the "pioneers of the creator economy" I could never leave out content creators and influencer marketing 🪐 Work: Nike, Instagram, LEGO, Samsung Global, Verizon, AirBnB, Mercedes-Benz, Planned Parenthood, Pepsi, Uber, Levi's and many more.