Leading social marketing strategy for Animation and Fan Engagement at The Pokémon Company International.

Handling all things animation and TCG at The Pokémon Company International.For animation, assisted with launch of Pokémon the Movie: Secrets of the Jungle, Pokémon Sun & Moon, and Pokémon Journeys on Netflix.For TCG, assisted in multiple TCG product launches. See below for a list of TCG expansions launched across social media platforms. From the Sun & Moon TCG era, I've worked on the following expansions: Team Up, Unbroken Bonds, Unified Minds, Hidden Fates, and Cosmic Eclipse. From the Sword & Shield TCG era, I've worked on the following expansions: Sword & Shield, Rebel Clash, Darkness Ablaze, Champion's Path, Vivid Voltage, Shining Fates, Battle Styles, & Chilling Reign.

• Driving strategy, scheduling, execution, and analysis for email marketing campaigns• Assisting with the development of CRM journeys, including up-sell, retention, acquisition, and win-back• Working with internal/external teams to design and execute CRM programs• Project managing email calendar and internal team’s time• A/B testing for email strategies to boost leads and encourage richer subscriber database• Developing strategies to encourage acquisition and retention

• Created digital marketing assets for multiple clients• Drove strategy and implementation for social media across varying brands - Increased engagement on social media platforms - Implemented social media campaigns - Assisted with social media ad revenue spends• Project managing workflow by creating timelines and calendars• Assisted with regular brain-storm sessions to generate ideas for clients• Assisted with daily office tasks

• Executed social media posts across multiple platforms• Communicated with fans concerning book releases, issues, and general information• Researched information regarding social media practices and reporting• Kept updated on social media trends within the industry • Assisted with regular office duties

• Implemented social media campaigns across multiple clients• Wrote creative for blogs and social media postings• Worked together with internal and external teams to generate ideas• Executed social and digital campaigns across multiple platforms