Peter Fulcher-Meredith Email & Phone Number

Events 'ain't' events! Events (face-to-face communication/experiential marketing) are the most potent of communication channels, especially when integrated into a strategic, 'media agnostic' communication plan. In this supposed highly connected world we live they are even more important. My close to 40 years of experience in and around events and face-to-face communication one of the most common traps that event producers get seduced into is communicating from their client's perspective (not their audience's). How can you motivate or engage someone if you don't know where they're coming from and what's most meaningful to them?Strategically designed communication conferences or events can help change the perception of your audience through a few subtle adjustments that don't fundamentally change it from being a company sponsored event.By taking a moment to ask even just these three questions: 1. Where is the audience coming from and where do we need them to go? 2. What are their positive and negative perceptions? 3. What are they concerned about?You can ensure your client presents with their audience's needs in mind and make them feel like it is their event. Sounds simple? Well, it's not.The reality is the world of communication is complex and messy. There are no quick fixes. No matter whether your communication challenge is one-on-one, or one-on-many, you often feel like you're alone in a room full of spinning plates. How do you know which ones to keep spinning? Are you sure all the plates are in the one room? Or, are some of them elsewhere? You need someone who gets communication and can not only help you navigate this complexity; but also embrace the mess and confidently help you make sense of it.MY FOUR GUIDING STARS - FOR EFFECTIVE COMMUNICATION1: Only when you ask the right questions do you get the right answers."2: Context is King."3: You’re never not communicating."4: Only the right people, working together, can make it work."

Listed skills include Corporate Communications, Integrated Marketing, Corporate Events, Event Management, and 38 others.