David Curley Email & Phone Number

Appleton, WI, US

Madison, WI, US

- Partnered with multiple department teams to determine needs and wants for the website redevelopment project in order to reduce call center volume by at least 20%. - Led 4 critical meetings of a card sort exercise to improve website organization and navigation to reduce visitor search time to industry standard of 20 seconds or less. - Managing the agency.

Appleton, WI, US

- Developed and deployed a wire feeder trade-in program across Miller regions estimated to deliver $4.6MM in sales.- Partnered with the sales & segment manager to locate key regions for marketing messaging of the upcoming XMT 400 estimated to deliver $4.8MM in year 1 of launch.- Assisted in market research gathering key customer insights from Covanta.

Irving, TX, US

Created and managed the strategic business plan for the #1 Incontinence UW Brand during the Covid-19 Pandemic. - Led agency partners to plan and execute the 2021 go to market strategy for Depend resulting in sales (+$44MM or +7%), OP (+$9MM or +6%) being up respectively vs. PY despite business challenges caused by the Covid pandemic.- Developed the Stand.

Irving, TX, US

Honed cross-functional leadership skills resulting in the Goodnites brand gaining YOY sales and share growth, - Led agency partners to plan and execute the 2019 go to market strategy for Goodnites forecasting the brand to be up in sales (+5%), OP (+6%) and share (+0.4pts) respectively vs. PY.- Demonstrated cross-sector leadership managing multiple.

Irving, TX, US

Led digital and innovation plans for challenger brands "Viva and Scott Towels" resulting in maintaining sales and shelf space at key retailers.- Prevented a $30MM loss for the Scott Towels business by analyzing competitive pricing at Wal-Mart and leading a cross functional team to launch a new SKU the “6 Big Roll”. Furthermore, was able to get the SKU made.

Irving, TX, US

Managed one of the most complex SKU portfolios inside Kimberly-Clark resulting in not only cost-savings but a deep knowledge of manufacturing processes.- Led creation of SKU portfolio sheets in order to give the brand team visibility to complexity and key performance metrics (i.e. Gross Margin, Net Sales, and Distribution) of Kleenex SKUs ultimately.

Madison, WI, US

Developed foundational cross functional leadership and project management skills.MBA Program Office:Maintained and improved weekly MBA newsletter delivering relevant and important information to the Wisconsin School of Business community.Worked on multiple projects to help the Wisconsin School of Business improve recruitment efforts of incoming students.

Irving, TX, US

Demonstrated & developed classic CPG skills (Product, Place, Promotion, and Price) resulting in a full-time offer from Kimberly Clark.Led an on pack value communication project that resulted in the development of 42 creative concepts to assist the brand in attaining its 2016 sales goals of $184MM. Analyzed moist wipes industry in order to develop strategic.

Yokohama-shi, Kanagawa, JP

Gained foundational skills in marketing, sales, customer service, and distribution resulting in YOY sales increases for the Midwest region. - Led Q1 FY12 dealer operations delivering $1MM in additional regional revenue by wholesaling over 50 cars. This contributed to a district sales increase of 9.4% vs. prior year.- Exceeded FY11 district objective of.

Yokohama-shi, Kanagawa, JP

Achieved weekend sales increase of 7% vs. previous weekend periods by implementing weekend incentive guidance recommendations that were presented to top management. Facilitated Field Team communication effort which resulted in the region attaining record results of +105,000 vehicle sales for the fiscal year. Initiated regional cross-functional team.

Yokohama-shi, Kanagawa, JP

Accomplished 2nd best retail sales year in history by coordinating staffing schedule, vehicle move in and out times, and floor plans of 10 regional auto shows in strategic markets. Designed an auto show incentive program that set a minimum sales lead requirement for consultants and ensured valid customer contact information resulting in over 600.

Yokohama-shi, Kanagawa, JP

Advised dealers on what vehicles to build for their local markets by analyzing 90 day sales rate, manufacturing restrictions, and vehicle logistics which led to regional wholesale increase of 114% vs. prior year.Forecasted and created regional vehicle orders by examining economic and customer purchase trends to meet immediate market needs. Superior results.

Yokohama-shi, Kanagawa, JP

Managed marketing and scheduling activities for Nissan’s sponsorship of the 2007 Chicago Triathlon to increase brand/product awareness to over 250,000 attendees. Responsibilities included vehicle displays, staffing, print ads, and promotion. Collaborated with advertising firm on creation of TV, radio, and print ads to improve consumer understanding of.

Yokohama-shi, Kanagawa, JP

Established foundational skills in presenting, marketing, sales, and MS Office resulting in securing a full time offer.- Enhanced the Internet Lead Management project by comparing past and current response times.

Yokohama-shi, Kanagawa, JP

Established foundational skills in presenting, marketing, sales and MS Office resulting in securing another internship offer.- Completed an Internet Lead Management project that improved email communication for 100 Dealers

Yokohama-shi, Kanagawa, JP

Established foundational skills in presenting, marketing, sales and MS Office resulting in securing another internship offer.- Produced presentation to motivate dealer body to increase focus on customer satisfaction.- Examined sales and financial data to find opportunities to improve dealer sales performance.

Master Of Business Administration (M.B.A.), Brand Management

Bachelor Of Business Administration (B.B.A.), Business, Management, Marketing.

High School Diploma