- Partnered with multiple department teams to determine needs and wants for the website redevelopment project in order to reduce call center volume by at least 20%. - Led 4 critical meetings of a card sort exercise to improve website organization and navigation to reduce visitor search time to industry standard of 20 seconds or less. - Managing the agency relationship with Tyler Technologies in order to deliver new branding and website on time by Q2 2025. - Led the design brief process for new branding and logo creative in order to clarify the Mission and Vision of the Department of Safety and Professional Services.- Analyzed over 50 State Department Regulation and Licensing websites to create a best practice guide that our agency leveraged to redevelop our website.

- Developed and deployed a wire feeder trade-in program across Miller regions estimated to deliver $4.6MM in sales.- Partnered with the sales & segment manager to locate key regions for marketing messaging of the upcoming XMT 400 estimated to deliver $4.8MM in year 1 of launch.- Assisted in market research gathering key customer insights from Covanta Holding Corp. about future product changes to meet their needs and maintain their business worth $500K in power sources.- Led a process change to Miller Power BI database to get more accurate drop ship data reducing Heat Map data capture and analysis from 3 days to 2 hours.- Aided in the setup, tear-down, and support of 2 trade shows to showcase the Miller product lineup to 7K attendees.

Created and managed the strategic business plan for the #1 Incontinence UW Brand during the Covid-19 Pandemic. - Led agency partners to plan and execute the 2021 go to market strategy for Depend resulting in sales (+$44MM or +7%), OP (+$9MM or +6%) being up respectively vs. PY despite business challenges caused by the Covid pandemic.- Developed the Stand Strong for Men’s Health Program, an initiative dedicated to educating consumers about the importance of prostate cancer detection and links to incontinence, while partnering with key agency contacts to manage to top-tier influencers (i.e. Actor Boris Kodjoe & MLB Superstar Mark Teixeira). Results in year one yielded $2MM in sales & in year two +$1.2MM in sales growth with both years achieving over 200MM impressions via digital marketing tactics.- Managed go to market plan for new size, XXL, which exceeded projected sales estimates at $7MM vs. $2MM.- Developed coupon and digital mitigation plan to reduce projected sales losses due to the 2020 Covid pandemic. Mitigation plan resulted in 1% increase in sales vs. PY and 5 consecutive months of share growth in Q3 and Q4 of 2020.- Produced new claims for Depend Fit-Flex in partnership with Legal & R&E to reduce sales losses due to the Covid pandemic resulting in sales increase +1% in 2020. - Led the partnership between R&E/Agency to develop a Depend BV highlighting the benefits of Costco Protection Plus in order to eliminate channel conflict while maintaining trust with a key retailer worth $70MM in sales to the brand. - Managed the 2020 and 2021 Annual Business Planning process for Depend helping to lead the brand to +1% growth in NS for 2020 and ensuring that tactics are in place for the brand to help the Adult Care sector gain over +7% growth in 2021.- P&L owner of $80MM budget responsible for trade, profit, innovation, discounts, and advertising goals.- Supervised 5 direct reports with one being an intern receiving and accepting a full time offer.

Honed cross-functional leadership skills resulting in the Goodnites brand gaining YOY sales and share growth, - Led agency partners to plan and execute the 2019 go to market strategy for Goodnites forecasting the brand to be up in sales (+5%), OP (+6%) and share (+0.4pts) respectively vs. PY.- Demonstrated cross-sector leadership managing multiple stakeholders to develop competitive defense tactics to ensure top retailers (i.e WMT, TGT, & AMZ) prioritize innovation and shelf space for Huggies/Pull-ups. Current results have yielded a $3.5MM investment expected to result in $8MM in NS for both Huggies/Pull-Ups.- Created a marketing project giving a finance cross functional team member an opportunity to gain core marketing ABM skills while demonstrating the KC behavior of "Build Talent" through coaching and mentoring for 90 days. Results of the project saw team member receive and accept an offer for a brand marketing position at the company. - Successfully, changed Goodnites packaging by providing input and gaining strategic alignment with key stakeholders on look and feel of new Goodnites packaging and brand expression. Testing results delivered top PRS scores among consumers with new packaging estimated to deliver $2.5MM increase in gross sales for 2019.- Developed and implemented packaging rollover plan by partnering with multiple internal/external stakeholders to secure 2019 net sales goal of an incremental $7.5MM.

Led digital and innovation plans for challenger brands "Viva and Scott Towels" resulting in maintaining sales and shelf space at key retailers.- Prevented a $30MM loss for the Scott Towels business by analyzing competitive pricing at Wal-Mart and leading a cross functional team to launch a new SKU the “6 Big Roll”. Furthermore, was able to get the SKU made on existing manufacturing assets saving the company $800K in potential costs.- Successfully led a cross functional team to develop Viva’s first off the roll innovation due to launch in 2018 against an aggressive 4 month timeline with expected net sales results of $3MM in 2018 and $14MM in 2021.- Led the creative development and strategy of Scott Towels 1st ever digital commercial program leveraging high ROI data analytic tactics to assist the brand in attaining its 2017 target goal of $195MM in net sales.- Influenced Family Care sector leadership to invest $150K in additional Nielsen Hispanic panel data by organizing multiple meetings with multi-cultural brand leaders and Nielsen data analysts to assist KCNA in achieving its ultimate goal of over $750MM in incremental Hispanic net sales by 2022.- Partnered closely with sales rep to develop new SKU solution “8 Large Roll” against an aggressive deadline to maintain Scott Towels distribution at Kroger worth $6MM in sales.- Managed and completed all tasks as the Scott Towels Annual Operating Plan lead with the goal of helping the brand attain 2.3% growth in 2018.

Managed one of the most complex SKU portfolios inside Kimberly-Clark resulting in not only cost-savings but a deep knowledge of manufacturing processes.- Led creation of SKU portfolio sheets in order to give the brand team visibility to complexity and key performance metrics (i.e. Gross Margin, Net Sales, and Distribution) of Kleenex SKUs ultimately assisting the brand in attaining its 20% SKU reduction goal for 2015. - Partnered with KCNA Multi-Cultural Lead and GMRA to uncover ~$47MM in incremental growth by 2022 by targeting the Hispanic consumer with a recommended action plan of leveraging high ROI tactics (i.e. radio, digital, mobile, and grassroots activities) in key Hispanic markets.- Oversaw the development of SKUs and support tactics (i.e. coupons/social media postings) for the 2015 Kleenex Holiday Commercial Program resulting in the brand having its best holiday performance ever with over $8.4MM in sales which was up +9.5% vs. PY.- Managed initial proposal, contract discussions, and creative approvals for Disney's Frozen characters to appear on Kleenex Cool Touch cartons leading to a 3% increase in sales for Cool Touch in Q4 2015. Furthermore, motivated and rallied cross functional team members to meet Q4 2015 on-shelf date after initial contract talks stalled, preventing a major delay against an “aggressive” timeline schedule. (Carton photos below)- Drove development of two reports (IMF-Lite Dashboard & IMF-Lite Brand/Sector Dashboard) that are currently being leveraged across the company by executives/employees that demonstrate net sales/margin performance of new SKUs that are developed. - Accepted additional responsibility by leading the first ever creation of a document quantifying the qualitative attributes of over 100 SKUs in the Kleenex portfolio. Furthermore, due to intimate knowledge of Kleenex SKUs, was the only ABM to participate in the sector's Power SKU Workshop featuring Senior Kleenex Brand Leaders.

Developed foundational cross functional leadership and project management skills.MBA Program Office:Maintained and improved weekly MBA newsletter delivering relevant and important information to the Wisconsin School of Business community.Worked on multiple projects to help the Wisconsin School of Business improve recruitment efforts of incoming students, and boost awareness of the MBA Program overall.Interviewed multiple employees in order to develop a strategy to retain top talent for the Wisconsin School of Business.Capital Brewery Project:Collaborated with multiple brand students to increase awareness of the Capital Brewery brand and product to consumers across the Madison area.

Demonstrated & developed classic CPG skills (Product, Place, Promotion, and Price) resulting in a full-time offer from Kimberly Clark.Led an on pack value communication project that resulted in the development of 42 creative concepts to assist the brand in attaining its 2016 sales goals of $184MM. Analyzed moist wipes industry in order to develop strategic position that could grow the Kleenex Splash ‘N Go Moist Wipes business to $8MM.

Gained foundational skills in marketing, sales, customer service, and distribution resulting in YOY sales increases for the Midwest region. - Led Q1 FY12 dealer operations delivering $1MM in additional regional revenue by wholesaling over 50 cars. This contributed to a district sales increase of 9.4% vs. prior year.- Exceeded FY11 district objective of $11.8MM in base parts and accessory sales by 6% as a result of developing local marketing plans with dealership service personnel to improve revenue and customer retention. - Counseled 18 dealers on improving customer handling processes achieving 18 point district increase in customer satisfaction score. This contributed to Nissan’s best JD Power and Associates ranking in company history. - Successfully resolved over 100 customer issues by administering and applying a goodwill budget of $185K by analyzing the dealer/customer relationship.

Achieved weekend sales increase of 7% vs. previous weekend periods by implementing weekend incentive guidance recommendations that were presented to top management. Facilitated Field Team communication effort which resulted in the region attaining record results of +105,000 vehicle sales for the fiscal year. Initiated regional cross-functional team meetings to review sales and set monthly goals improving cooperation among regional employees.

Accomplished 2nd best retail sales year in history by coordinating staffing schedule, vehicle move in and out times, and floor plans of 10 regional auto shows in strategic markets. Designed an auto show incentive program that set a minimum sales lead requirement for consultants and ensured valid customer contact information resulting in over 600 incremental vehicle sales for the region.

Advised dealers on what vehicles to build for their local markets by analyzing 90 day sales rate, manufacturing restrictions, and vehicle logistics which led to regional wholesale increase of 114% vs. prior year.Forecasted and created regional vehicle orders by examining economic and customer purchase trends to meet immediate market needs. Superior results led to 3rd best retail sales year in history.

Managed marketing and scheduling activities for Nissan’s sponsorship of the 2007 Chicago Triathlon to increase brand/product awareness to over 250,000 attendees. Responsibilities included vehicle displays, staffing, print ads, and promotion. Collaborated with advertising firm on creation of TV, radio, and print ads to improve consumer understanding of features and benefits of Nissan products.

Established foundational skills in presenting, marketing, sales, and MS Office resulting in securing a full time offer.- Enhanced the Internet Lead Management project by comparing past and current response times.

Established foundational skills in presenting, marketing, sales and MS Office resulting in securing another internship offer.- Completed an Internet Lead Management project that improved email communication for 100 Dealers

Established foundational skills in presenting, marketing, sales and MS Office resulting in securing another internship offer.- Produced presentation to motivate dealer body to increase focus on customer satisfaction.- Examined sales and financial data to find opportunities to improve dealer sales performance.