Colleen Curran's Location
Lansing, Michigan, United States, United States
Colleen Curran's Contact Details
Colleen Curran work email
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Colleen Curran personal email
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Colleen Curran phone numbers
About Colleen Curran
Sales Manager with a history of working in the marketing and advertising industry across TV, digital and print. Focused on providing customers with full-funnel marketing strategies and data driven solutions that help achieve their business goals.
Colleen Curran's Current Company Details
Comcast Advertising
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Sales Manager
Lansing, MI, US
- Website:
- comcastadvertising.com
- Employees:
- 1524
Colleen Curran Work Experience Details
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Sales ManagerComcast AdvertisingLansing, Mi, Us
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Sales ManagerEffectv Nov 2019 - PresentNew York, Ny, UsEffectv combines the targeting and measurement of digital, with the reach and impact of TV — delivering the results that matter to our clients. While others are talking about this, we are doing it. Right now.We help advertisers FIND and TARGET their right audience to drive the results they are looking to achieve. We then REPORT back campaign performance and optimize for futures. Our attribution solutions PROVE the impact of campaigns on business results. -
Account ManagerMlive Media Group Jan 2019 - Nov 2019Grand Rapids, Mi, Us- Responsible for maintaining current client relationships and growing book of business with key accounts in a variety of industries, including education, retail, and manufacturing. - Consistently reached or exceeded monthly and quarterly goals for recurring business and identified up-sell opportunities leading to a growth in revenue of 15%. -
Account ExecutiveMlive Media Group Mar 2016 - Jan 2019Grand Rapids, Mi, Us- Developed client portfolio from the ground up by using networking skills and consultative sales techniques across multiple industries including nonprofit, healthcare, retail, technology, and finance.- Consistently reached annual goals for new business and business growth, in addition to exceeding company expectation of 1st sale in 30 days by closing 3 sales in 30 days. - Maintained relationships and collaborated with more than 20 clients and 30 prospective clients on a daily basis to build and execute strategic digital campaigns, as well as evaluate, adjust and optimize campaign performance.- Helped train and mentor new account executives to increase new revenue opportunities and build integrated marketing strategies while measuring market trends and consumer behaviors. - Consulted and collaborated with business owners and marketing decision-makers to design and implement holistic digital marketing strategies focusing on strategic presence in all stages of the customers’ path to purchase.- Monitored and managed client campaigns on various platforms, including SEO, SEM, Paid Social, Sponsored Content, Display Ads, Web Development, and more.
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Director Of Sales & MarketingThe State News Apr 2014 - Mar 2016East Lansing, Michigan, Us- Oversaw the transition from a broadsheet publication to a tabloid publication with a reduced publication schedule to ensure continual profitability by reducing expenses by more than 40% and increasing revenue from advertising sales by 113%.- Implemented a new portfolio and pricing structure of digital advertising products and created new training material for sales staff, which led to a 136% increase in digital revenue from 2014 to 2015. - Manage a sales team of 15 student Account Executives that are responsible for generating more than $700k in annual advertising revenue. - Develop new products and publications to generate new revenue for newspaper division.- Oversee and develop the expansion of product offerings, scope of work and new business for CMS division. - Qualify new business prospects and maintain active involvement pursuing new business and sales for the CMS division, which has grown its annual billings by 300% since April 2014.- Oversee all aspects of the advertising, sales and marketing departments for The State News’ daily student newspaper and CMS provider. -
Advertising AdviserThe State News Sep 2013 - Mar 2014East Lansing, Michigan, Us- Oversee all aspects of the advertising department for a daily student newspaper.- Advise a sales team of 15 to 30 students that are responsible for generating more than $700k in annual revenue.- Develop new products and publications to appeal to our market and generate new revenue.- Coordinate readership studies and initiatives to optimize readership and increase pick-up rates.- Create and execute presentations on marketing techniques and advertising sales for students.- Began marketing initiatives for the newspaper by implementing new marketing positions for student employees.
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Snworks RepresentativeThe State News Oct 2012 - Mar 2014East Lansing, Michigan, Us- Grew SNworks client list for Gryphon CMS by 80% in first 10 months, leading to a 90% increase in annually reoccurring revenue.- Identified growth opportunities from existing products that were untapped pipelines, which led to a 35% growth in annual dues from current clients in first 10 months. - Drive new business acquisition and account cultivation, utilizing the full product portfolio.- Increase new accounts and annual revenue by proactively prospecting and qualifying new business developments.- Identify opportunities to increase market share by monitoring competitive media, trends in the market and client industries.
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Advertising ManagerThe State News May 2011 - Apr 2013East Lansing, Michigan, Us- Led social media initiative to generate revenue through social media streams (i.e. Twitter). - Introduced International section to newspaper for relevant content and advertising sales for untapped market. Increased international targeted advertising by 120%. - Led advertising department responsible for generating $1.5 million dollars annually.- Conducted weekly staff meetings, prepared bi-weekly payroll and served as day-to-day resource for a staff of 15-30 Account Executives. - Hired and trained new account executives.- Assessed goals and reported monthly revenue to State News Board of Directors.- Developed and executed innovative promotions to raise revenue.- Attended local classes and traveled to national conventions to speak on industry trends and innovations while representing The State News, Inc.- Sought opportunities to grow product base and developed new products to support ad sales through social media and digital landscapes.- Developed a continued development program to further AEs' initial training.
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Classified ManagerThe State News Jan 2011 - May 2011East Lansing, Michigan, Us- Oversee 15-25 account executives' revenue goals - Brainstormed and implemented effective ways to meet or exceed monthly revenue- Created online solicitation system in order to prospect effectively- Trained new hires on policies, systems and sales pitches
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Senior Account ExecutiveThe State News Oct 2008 - May 2011East Lansing, Michigan, Us- Managed and maintained relationships with over 50 accounts- Established relationship and recurring billing with over 20 new accounts- Sold and managed cross-platform advertising- Created effective sales plans and campaigns best fit for clients- Generated revenue of over $350,000 in print, outdoor, online and mobile media
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Analytics & Insights InternRapp May 2012 - Aug 2012New York, Ny, Us- Developed analytical roadmap to drive marketing efficiency, collaborated with database marketing team to evaluate online campaigns and made recommendations for maximizing the effectiveness of marketing.- Analyzed, interpreted and applied data for microsites receiving traffic of 100,000 visitors. - Conducted primary research to determine manifestation of cultural values into pop culture media (social media trends, news stories, books, film, etc.)- Applied secondary research findings towards brands to inform a holistic communications strategy across multiple media touch-points (email, social media, direct mail, websites, and microsites).- Developed a working knowledge of research databases including Experian Simmons, Mintel Oxygen, eMarketer, Experian Hitwise, eCairn Conservation, and Forrester.- Clients included Toyota, Mattel, AAA, Bank of America.
Colleen Curran Skills
Advertising
Social Media
Online Advertising
Advertising Sales
Social Networking
Digital Media
Account Management
Social Media Marketing
Event Planning
Sales
Public Speaking
Leadership
Newspapers
Facebook
Strategic Communications
Recruiting
Ap Style
Media Planning
Press Releases
Email Marketing
Copywriting
Marketing Communications
Data Analysis
Training And Development
Training
Digital Marketing
Management
Digital Strategy
Marketing
Journalism
Sales Management
Promotion Planning
Product Development
Interviewing
Product Innovation
Blogging
Direct Mail
Analytics
Online Marketing
Interviews
Sales Process
Lead Generation
Colleen Curran Education Details
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Full Sail UniversityInternet Marketing -
Michigan State UniversityAdvertising
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Michigan State UniversityEnglish
Frequently Asked Questions about Colleen Curran
What company does Colleen Curran work for?
Colleen Curran works for Comcast Advertising
What is Colleen Curran's role at the current company?
Colleen Curran's current role is Sales Manager.
What is Colleen Curran's email address?
Colleen Curran's email address is cu****@****msu.edu
What is Colleen Curran's direct phone number?
Colleen Curran's direct phone number is +161622*****
What schools did Colleen Curran attend?
Colleen Curran attended Full Sail University, Michigan State University, Michigan State University.
What skills is Colleen Curran known for?
Colleen Curran has skills like Advertising, Social Media, Online Advertising, Advertising Sales, Social Networking, Digital Media, Account Management, Social Media Marketing, Event Planning, Sales, Public Speaking, Leadership.
Who are Colleen Curran's colleagues?
Colleen Curran's colleagues are Md Israfil, Sarah Sattin, Priscilla Bonilla, Sarah Furber, Michael Samilow, Anna Rich, Maureen Keenan Osborne.
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