“If you don't like change, you'll like irrelevance even more” – General Eric Shinseki. I retired at 14. As a kid, I managed a little Gatorade stand and sold bottles to summer men's league basketball players for a significant markup. My next venture brought me into the world of higher education enrollment management. I am an avid believer that higher education can be improved, provided with significant, strategic changes and with a dash of calculated, data informed risk. I held positions on many "sides of the desk" - administration, college counseling and now as a vendor consultant. Through strategic use of the first predictive and prescriptive modeling platform, powered by AI, I assist higher education institutions improve all aspects of enrollment management of student from pre-admission through graduation.I am driven by the opportunities to implement change, to always do better than yesterday, and to help students and institutions achieve their goals.