As Chief Strategy Officer, Curt Munk leads strategy and CX planning across all global offices, focusing on creating Compelling Commerce strategies that inspire innovation and shape the future for Tracy-Locke's clients. Before joining Tracy-Locke, Munk led the innovation and thought leadership practice at WPP's VMLY&R COMMERCE with additional experience leading the strategic planning groups at several global agencies, including FCB Global, Epsilon (Ryan Partnership) and Saatchi & Saatchi X. His global commerce expertise includes shopper marketing, retail shop design, DTC and e-commerce, packaging, promotion, influencer marketing and merchandising solutions for many major brands, including Coca-Cola, Nestlé Purina, ABInbev, P&G, Walmart and SAMSUNG, among others. In addition, Curt has had multiple on-stage presentations at conferences such as Cannes Lions, Sweets & Snacks Expo, Shoptalk, Groceryshop and P2Pi. Throughout his time at Tracy-Locke, Curt has closely tracked the ever-changing landscape of retail and has a strong opinion on what retail will look like in the future, especially as we continue into the post-pandemic era. The industry is facing several opportunities as we look ahead, both in the short- and long-term as we immediately work to address the unprecedented changes in consumer behaviors and the push-and-pull of IRL vs. URL.