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Forward-Focused Marketing professional with a proven record of accomplishment in planning and leading comprehensive integrated campaigns and aligning marketing strategies in support of business objectives. Demonstrated success driving growth in targeted markets through innovative campaigns and branding strategies, dynamic community building through social media, and premium web design solutions. Solid leadership skills with the ability to mentor top-performing teams, as well as communicate with management, vendors, and internal departments to ensure clear, and concise business marketing solutions. Drive customer engagement and retention through thorough understanding of the market, product marketing, digital business marketing solutions, content marketing, community building, and social media. Acknowledged for capacity to capture nuances, gained through expertise and time spent in both the Marketing and Information Technology sectors. Ability to implement and execute innovative solutions on limited budgets, and often with with limited resources. Devised strategies and implemented tactical approaches that grew pipeline by seven figures and led to a top-to-bottom funnel conversion rate gain of almost 10 percentage points within 45 days of taking over a program.Created and executed a campaign that powered a 204% increase over the quarterly goal in the first month, 115% of the annual target, and generated over $450,000 in pipeline.Maintain highly collaborative relationships with front-line sales teams.Impressive list of technical proficiencies of software, CRM platforms, and marketing automation tools.Drove 983% increase in scheduled appointments over 90 days. Increased visits, awareness and resulting profits ensured business unit remained operational.Recipient of the American Graphic Design Award from Graphic Design USA for the ‘Apple A Day’ campaign; resulted in an increase of Facebook ‘likes’ from 2,500 to 10,000+ within 90 days.
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Manager, Ecommerce And MarketingFatboy UsaFrisco, Tx, Us -
Ecommerce And MarketingFatboy Usa Jul 2017 - PresentUs -
Marketing Manager, Sports & Endurance / Global Brands MediaActive Network Oct 2015 - Jul 2017Plano, Tx, UsLed all demand generation, with a history of increasing sales accepted leads and marketing contribution by 85% YOY.Managed all product marketing activities across the SaaS and mobile product portfolio, including product positioning, launches, sales training, and product migration. Partnered with sales and operations to assess opportunities, qualify leads, build pipeline and increase bookings.Created, managed and optimized outbound campaigns as well as video and webinar development, sales collateral creation, and lead nurture campaigns. Directed the digital strategy of web properties, including all optimization efforts, SEO and brand deployment. -
Marketing Manager, Digital Product And Sales DevelopmentConcentra Dec 2013 - Oct 2015Addison, Texas, UsAccountable for digital product and sales development, all public-facing websites, social media channels (Facebook, Twitter, LinkedIn, YouTube, Google +, Pinterest), company blog, email marketing campaigns, and SEO/SEM strategies.Developed the enterprise social media strategy focused on customer engagement and retention, as well as development of engaging high-impact content including videos to deliver central messages, embracing use of customer testimonials.Led cross-functional project teams, from inception through execution, and participate in the development and execution of customer market research initiatives that lead toward greater insight into customer response, behavior and perception.Managed and oversaw PPC/SEM; developed testing scenarios intended to maximize results, oversaw web design, content strategies, and campaign analytics.Social Presence: Concentra’s social presence was fragmented and inconsistent and lacked a social media policy, content strategy, training, and rules of engagement. Developed a social media and digital strategy, as well as a comprehensive social media policy and social guidelines and procedures to ensure compliance.Impact: Identified the need for a dedicated resource to support Concentra’s social presence, and in just 90-days from launch, our social presence became noticeably consistent and structured, with the documented routine social schedule maintained. -
Manager, Digital MarketingConcentra Jul 2009 - Dec 2013Addison, Texas, UsCreated and executed strategies related to Concentra’s external/internal websites, search engine optimization (SEO), brand monitoring/online reputation management, and social media.Served as webmaster for Concentra websites and the primary resource for web-related issues.Developed strategies and implemented tactics to ensure strong optimization and functionality for both internal and external websites, SEO, brand/reputation management, and social media.Established and executed SEO strategies for web properties, social, and local listing sites. Created optimization strategies for location directories (e.g. Google Places), and oversaw brand monitoring and reputation management in online communities and review sites.Crafted and executed strategies for a corporate social presence, including YouTube, Facebook, Twitter, and LinkedIn. Managed marketing’s vendor relationships, and aligned 3rd-party vendors/internal resources in support of key initiatives. Built and maintained project plans, schedules, communication plans, and budgets. -
Web Developer, Digital MarketingConcentra Jan 2005 - Jul 2009Addison, Texas, UsUpdated and maintained Concentra’s external and internal websites to ensure their strong optimization and functionality.Collaborated with marketing, communications, clients, and other stakeholders to develop site content, build pages, and microsites.Gathered requirements and project specifications, represented department at kick off meetings, and communicated project updates, timelines, and schedules.Partnered with stakeholders to create the content strategy, and administered the publishing schedule.Coded web pages utilizing CSS, HTML, and programming languages, including .NET, JavaScript, SQL, and combinations of languages such as AJAX. Conducted internal testing and maintained list of all site controls.Managed location listing strategy and tactics for Google Places.Key Initiative - Website Newsroom: Without a central location for news, press releases, videos, multimedia, and media kits on our company website, news was distributed via a link on the home page. This only provided the visitor with a sub-standard experience as it directed them to a web page with links to unfiltered news, and did not provide any search function.Transformed a bland and static press release repository by designing and building a Newsroom on the company website.Created guidelines to optimize news postings and press releases based on user experience best practices, web analytics, and engagement trends, and business unit stakeholder input.Impact: A centralized repository for all company related news, built on guidelines still in use today. Received company-wide recognition for bolstering the brand and the awareness of the organization. -
Web Developer / Online Sales ConsultantThe Hayes Group 2000 - 2005Designed and developed unique corporate and personal website solutions to meet key client requirements.Provided GUI/website/logo design, company branding, and establishment of web presence.Coordinated content, design, and wrote code for consumer-oriented online auction sales sites.Sourced, controlled, and distributed inventory; researched products and provided client service and support.
Curt Hayes Skills
Curt Hayes Education Details
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Texas State UniversitySpanish)
Frequently Asked Questions about Curt Hayes
What company does Curt Hayes work for?
Curt Hayes works for Fatboy Usa
What is Curt Hayes's role at the current company?
Curt Hayes's current role is Manager, eCommerce and Marketing.
What is Curt Hayes's email address?
Curt Hayes's email address is cu****@****ail.com
What is Curt Hayes's direct phone number?
Curt Hayes's direct phone number is +197274*****
What schools did Curt Hayes attend?
Curt Hayes attended Texas State University.
What are some of Curt Hayes's interests?
Curt Hayes has interest in Arts And Culture.
What skills is Curt Hayes known for?
Curt Hayes has skills like Social Media Marketing, Email Marketing, Digital Marketing, Online Marketing, Seo, Digital Strategy, Social Media, Sem, Web Analytics, Direct Marketing, B2b Marketing, Social Media Measurement.
Who are Curt Hayes's colleagues?
Curt Hayes's colleagues are Andy Vila, Raghvendra Pratap, Chad Henslee, Maria Radeva Campagna.
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