I'm a senior marketing leader driven by a passion for creating innovative integrated marketing strategies that make a tangible impact. With a track record of success in the nonprofit sector, I've consistently delivered growth, performance, and value through compelling storytelling and audience engagement. Renowned as the "promoter" of products, member benefits, educational programs, and events.In my current role as Senior Marketing Specialist at the Plumbing-Heating-Cooling Contractors Association (PHCC), I manage all social media platforms, develop eblasts for multiple conferences, producing annual metrics for industry partner analytics, and supporting the marketing collateral for events. Notably, I developed PHCC's first content calendar, visualizing crossover articles and incorporating best practices.As the Senior Marketing Manager for Acquisition and Retention at Military Officers Association of America (MOAA), I oversaw membership recruitment, retention, and engagement initiatives. My integrated marketing campaigns throughout my tenure attracted 34K paid members. I am proud of transforming the MOAA Annual Letter into one of the organization's standout pieces, gaining 64K survey respondents and securing significant membership upgrades-also earning a Silver Addy Award.During my time as a Marketing Consultant and Owner of Curtin Storytelling LLC, I leveraged my marketing and social media expertise for various clients. Highlights include that I conducted research and wrote website copy for the "What's Your Work Fit" podcast series and generated compelling content for the Institute of Management Consultants, contributing to their visibility.I'm a current member of the American Society of Association Executives (ASAE), and former memberships include the American Marketing Association (AMA) and Direct Marketing Association of Washington (DMAW). I continually stay connected to industry trends and best practices.Core Competencies include:Marketing CommunicationCorporate BrandingIntegrated Campaign DevelopmentProgram ManagementEmail MarketingSocial MediaContent CreationCopywriting and EditingTrade Show Advertising and PromotionEducational Program Promotion