In my role the role of Head of Product I'm responsible for leading the AI and analytics strategy across the Endeavour group (ASX EDV), including key brands Dan Murphy's, BWS and ALH Hotels. Being responsible for of AI and Data products, I oversee the development and execution of our AI products and services. I have a deep understanding of AI technology and work closely with cross-functional teams to ensure our products align with our strategic goals and meet customer needs. My role… Show more In my role the role of Head of Product I'm responsible for leading the AI and analytics strategy across the Endeavour group (ASX EDV), including key brands Dan Murphy's, BWS and ALH Hotels. Being responsible for of AI and Data products, I oversee the development and execution of our AI products and services. I have a deep understanding of AI technology and work closely with cross-functional teams to ensure our products align with our strategic goals and meet customer needs. My role requires strong project management and communication skills, as well as collaboration with stakeholders across the company. I conduct market research, develop product roadmaps, oversee product development, launch products, and monitor performance and customer feedback. I play a crucial role in driving the success of our company's AI products and services. (... thanks to ChatGPT4 for the writeup) Show less

As Pureprofile continues its transition to a technology and data business, the Product department needed to mature its own methodology and structure to support organisational growth. As Head of Product, my role is to lead that growth across all areas of the business, guiding innovation, development and delivery of global products across the portfolio.Roles and Responsibilities include:* Implementation of OKRs across global product team.* Individual and team growth planning and… Show more As Pureprofile continues its transition to a technology and data business, the Product department needed to mature its own methodology and structure to support organisational growth. As Head of Product, my role is to lead that growth across all areas of the business, guiding innovation, development and delivery of global products across the portfolio.Roles and Responsibilities include:* Implementation of OKRs across global product team.* Individual and team growth planning and recruitment. * Directly supporting the Head of Agile in organisation process change.* Working closely with Heads of Engineering to ensure product alignment and delivery.* Hosting global product "lunch and learns" for internal business stakeholders.* Supporting investor opportunities (ASX: PPL)* Developing and presenting high level business strategic goals Show less

As Director of Product, my role was to lead all global product development within Pureprofile, across each strategic business unit. * Data and Insights: Continue to create new market leading products and performance efficiencies (25% year on year growth)* Media: Utalising validated 1st party data to create new advertising models, while standardising measurement and testing tools (Big data transformations, DMP development and integration, yield optimisation, publisher solutions)*… Show more As Director of Product, my role was to lead all global product development within Pureprofile, across each strategic business unit. * Data and Insights: Continue to create new market leading products and performance efficiencies (25% year on year growth)* Media: Utalising validated 1st party data to create new advertising models, while standardising measurement and testing tools (Big data transformations, DMP development and integration, yield optimisation, publisher solutions)* Leads: Innovate and development to transform a traditional leads business, focused on phone call leads, to relevant digital offers.Within Pureprofile, transitioning as a technology business, this role included the ownership of Pureprofile's key corporate partnerships, to ensure we were creating products that matched the needs of our markets. Partners included:* News Corp Australia and US* Unilever Australia* Audi Australia* Lotame Show less

Responsible for owning ideation, specification and technical development for global product sets across market research, media delivery, yield optimisation and data transformation. Directly working with internal business stakeholders, end product consumers (B2C and B2B) as well as key personal from major multinational partners.Roles and responsibilities included:* Translating business requirements to the development stack* Building out clearly defined product… Show more Responsible for owning ideation, specification and technical development for global product sets across market research, media delivery, yield optimisation and data transformation. Directly working with internal business stakeholders, end product consumers (B2C and B2B) as well as key personal from major multinational partners.Roles and responsibilities included:* Translating business requirements to the development stack* Building out clearly defined product specifications and user stories* Working closely with Sales, Commercial and Media teams to aid in new business development* Supporting the implementation of Agile across the business. Show less

As Project Manager I was responsible for the development and delivery of the News Connect panel with News Corp Australia, creating small training sets of 1st party data, and applying them to large scale commercial models. Other projects included:* Audi Australia's Customer excellence platform* Nivea's my.nivea portal* IGA brand tracking platformRole and Responsibilities:* Lead client relationships to maximum business value* Manage timelines and deliverables across… Show more As Project Manager I was responsible for the development and delivery of the News Connect panel with News Corp Australia, creating small training sets of 1st party data, and applying them to large scale commercial models. Other projects included:* Audi Australia's Customer excellence platform* Nivea's my.nivea portal* IGA brand tracking platformRole and Responsibilities:* Lead client relationships to maximum business value* Manage timelines and deliverables across mutliple technology projects, inline with Pureprofile's own business goals.* Delivery of new Pureprofile public (wordpress) and consumer (angular) websites."Pureprofile is a pioneer in consumer insights, backed by 14 years of proprietary technology development. With our unparalleled research panel and groundbreaking engagement solutions, Pureprofile takes permission marketing to the next level. Since 2002, Pureprofile has collected hundreds of millions of answers from more than 1 million registered members, delivering quality data to help both consumers and brands make better decisions. In 2015, we’re still all about questions and answers, but we’re now using our platform and expertise to transform the interactions between businesses and customers. Instead of guessing who a target audience is, what they want and how to reach them, Pureprofile’s research and media tools introduce businesses to real-time groups of people who are ready and waiting to hear from them. Researchers, agencies and globally-recognised businesses worldwide utilise our technology to start meaningful, high-value conversations with their customers." Show less

Employed initially as an Intern and progressing to become an Account Executive working across 2 teams, my time at The Zoo Republic taught the complexities of national campaign management across a range of different business partners, products and consumers. I was fortunate to have the opportunity to manage campaigns ranging from the award winning Carlton Draught 'Fresh off the Truck' activation through to National Dulux promotions.