Curtis Biggs, Mba Email & Phone Number

Thousand Oaks, Ca, Us

I was retained on contract to develop an omnichannel marketing plan including market research, competitive analysis, audience segmentation, and go-to-market strategy.Key Contributions:- Defined KPIs and analytics framework to measure campaign performance and inform strategic decision-making.- Researched and evaluated marketing automation platforms to streamline lead generation and nurture processes, and selected HubSpot based on ease of use and integration with website along with phenomenal customer support.

Menlo Park, Ca, Us

In 2021, I was tasked with creating user-centered content strategy for Stars and Meta's Creator initiative, which was focused on helping creators earn income from their fan base. I contributed to project discovery and oversaw content delivery. Key Contributions:- Drove 39% increase in click-throughs and 35% boost in conversions, optimized content, and coordinated A/B and MV testing.- Collaborated with cross-functional teams in Agile environment to optimize content and UX, which resulted in 40% growth in creator post engagement, 93.3% surge in new creator views, and 30% boost in user session goals.

During this 8-year stretch of my career, I provided full-service omnichannel, full-funnel digital marketing to support SMBs, including writing, editing, curation, proofreading, content, SEO best practices, email, social media, and PPC ads to drive online traffic, leads, and in-store sales.

Bloomington, Illinois, Us

At State Farm, I collaborated in an Agile environment to refine digital experiences, streamline product adoption, and develop customer acquisition, engagement, and retention strategies.Key Contributions:- Increased online application starts 195% by conducting comprehensive audits, research, and analysis to inform digital experience optimization strategies. - Championed A/B testing, performance analysis, and enhanced online navigation to support application start growth.

As Director, I led the development, execution, and project management of omnichannel marketing plan in a non-profit Agile environment. I supervised a Graphic Designer, Content Manager, and Copywriter while managing B2B & B2C marketing strategies and leveraging audience segmentation and marketing automation to drive website traffic, lead scoring, SQL distribution, conversions, and sales. Key Contributions:- Executed complete SEO overhaul, including keyword research, technical optimization, and content restructuring that delivered 16% increase in organic traffic and 344% boost in goal conversions.- Developed and executed go-to-market plan for launch of SaaS Career Pathing software, drove enterprise HR market adoption, and exceeded product launch goals.- Optimized HubSpot email marketing and automation initiatives, attained 99.7% deliverability rate, 25.8% open rate, and 8.7% click-through rate, and surpassed paid conference attendance goals through targeted omnichannel campaigns.- Restructured Google Ads account, reduced bid costs by 70%, and increased sales qualified lead generation by 26%+.

Hoffman Estates, Il, Us

At AccuQuest, I spearheaded a new patient-centric digital marketing strategy and tactics to shift focus from price-driven promotions to the value and lifestyle benefits of hearing care solutions. Key Contributions:- Generated 600% increase in online lead generation and boosted online revenue from $30K to more than $250K per month. - Saved $800K annually by resolving process errors while streamlining customer experience and boosting lead conversions. - Managed PPC campaigns across Google, Bing, and Facebook Ads, and drove performance analytics, digital presence, branding, inbound marketing, outreach, social media, website redesign, and UX optimization. - Executed highly successful HubSpot email and marketing automation campaigns that attained 99.3% deliverability, 36.4% open rate, 28% to 78% click-through rates, gained 28K+ new subscribers, and delivered ROMI of 990%+. - Drove substantial revenue growth of 98% in six months and 257% over 2 years and increased average order value from $1,600 to $3,600.

Lisle, Illinois, Us

Mba, Marketing

Msed., Counseling Psychology

Ba, Psychology