Curtis Brabson Email & Phone Number

London/ New York

• Developed and implemented paid media strategy across NA, EMEA, AUNZ, and ICE for key clients in fintech with a multi-million dollar monthly budget.
• Implemented bid strategy and optimization A/B tests for BAU campaigns leading to a 48% decrease in CPA.
• Led restructure of app campaigns leading to 30k incremental app downloads.
• Created comprehensive media plans for multiple Product Managers to meet and exceed performance goals.
• Collaborated with media ops, data science, content, legal and key stakeholders to launch top-tier campaigns that met strict legal guidelines and platform policies.
• Cultivated relationships with key stakeholders and vendors, effectively translating business challenges into billable media projects and opportunities.

• Create, manage and optimize PPC marketing efforts for a multitude of clients between ecommerce and lead generation.
• Work directly with clients to understand their business objectives and maximize their ROI while simultaneously developing long-term relationships.
• Develop campaign strategies from inception to execution across Google Ads, Microsoft Ads, Amazon Marketing Services, YouTube, Facebook, and Instagram.
• Design, implement and report on A/B tests to drive incremental improvements across all KPIs
• Create in-depth reporting and present to clients in a complete and comprehensive performance review.
• Audit potential client's digital marketing initiatives and present a clear road map for improved performance.

• Conduct periodic keyword research, technical and content audits and competitor analysis to discover new SEO opportunities.
• Optimize web pages for metadata, copy, internal and external linking and landing pages for organic search.
• Analyze, track and report on overall organic search performance.
• Increase the visibility and knowledge of SEO within the organization by preparing and presenting SEO best practices and helping define SEO as a KPI for all relevant teams.
• Manage, optimize and refine paid search channels across the Google Ads and Microsoft Ads platforms through search & display campaign expansion, bid management, audience lists, and remarketing.
• Manage and forecast budgets

Analyze product categories, inventory levels and sales history to determine best product mix for catalogs to maximize profits. Merchandise page layout based on product categories and brand positioning. Work with design team to develop ideas to increase product exposure, web drivers, and ultimately sales.

Support the High Performance Apparel and Gear Buyers. Active in negotiation of closeout deals with Vendors. Maintain communication with all High Performance Vendors. Act as a critical point person between Buyers, Vendors and other departments. Prioritize and input Purchase Orders to meet ship dates and maintain workflow for other departments.