Curtis Freet

Curtis Freet Email and Phone Number

Semi Retired @ Undercurrent Research
Kirkland, WA, US
Curtis Freet's Location
Greater Seattle Area, United States
Curtis Freet's Contact Details
About Curtis Freet

I am a marketing research and strategic communications professional with more than 25 years of experience in polling, public relations, marketing, marketing research, and forecasting. I am passionate about using custom research and advanced data analytics to inform better decisions and achieve better outcomes for businesses and not-for-profit organizations. My personal commitment is to deliver real value through keen insight and clear recommendations, backed by data, and based on deep understanding of my clients’ needs and challenges, and I instill that same commitment in the people and teams I lead.I’ve worked with Fortune 500 companies, startups, NGOs, non-profits, trade organizations, governments, and advocacy groups on a broad range of issues including brand strategy, product planning, positioning and messaging, corporate reputation, public relations, crisis communications, public policy and public affairs.I have expertise in many areas of marketing research including customer satisfaction, customer segmentation, positioning, message testing, product definition and concept testing, product design, pricing and bundling, brand equity, choice modeling, predictive analytics, market opportunity analysis, econometric forecasting and market modeling.I also have a proven track record as a business leader and executive, generating strong business growth and developing high-performing teams and leaders.

Curtis Freet's Current Company Details
Undercurrent Research

Undercurrent Research

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Semi Retired
Kirkland, WA, US
Employees:
12
Curtis Freet Work Experience Details
  • Undercurrent Research
    Semi Retired
    Undercurrent Research
    Kirkland, Wa, Us
  • Emerald Research Group
    Partner
    Emerald Research Group Oct 2019 - Present
    Bellevue, Wa
    Emerald Research Group, a Stagwell Company, is a modern research consultancy, built for business leaders, creative researchers, strategists and product engineers, to drive tangible outcomes that shape the future. Relentlessly curious and creative, Emerald is driven by the mission to address gaps in traditional research, with an emphasis on innovation, speed and creativity. We are a talented group of individuals with deep business acumen and experience using data to address your most complex business challenges. We go deep on your business to develop clear, data-driven points of view that have immediate impact, blending our passion for data science and methodological rigor with our practical knowledge of how things get done in business, to develop straightforward conclusions and recommendations that are easily consumed and used.
  • Psb
    Ceo
    Psb Apr 2016 - Jun 2018
    Successfully led and grew a premium custom research company. I became firm-wide CEO of PSB four years after the departure of an iconic founder, which had led to the departure of many of the senior leaders and best business generators from the company. In 2016 we focused on stabilizing and rebuilding the leadership team while maintaining and growing our key customer relationships. In 2017 we rebranded the company to reflect a new, more contemporary direction, and on focused on supporting growth in our flagship offices (DC, New York, Seattle) while rebuilding our Entertainment practice in LA. We achieved double digit profit growth in both 2016 (pro forma) and 2017, and at mid-year 2018 (when I left PSB), profits were up by nearly one-third, with strong performance across the company.
  • Psb
    Ceo, Corporate And Political Division
    Psb Aug 2015 - Mar 2016
    The departure of our CEO of two years in August 2015 led to PSB being split into two entities: The Corporate and Political Division, and the Media and Entertainment Division. I was appointed CEO of the Corporate and Political Division, adding the PSB offices in Denver, London and Dubai to my responsibilities.
  • Psb
    Us President
    Psb Jan 2015 - Jul 2015
    Became US President of PSB after taking on responsibility for the PSB Headquarters office in Washington, DC, in addition to our Seattle and New York offices. In this capacity I had the opportunity to work with Fortune 500 companies, NGOs, non-profits, and governments, as well as thought leadership projects across a wide variety of issues and methods. All three offices experienced strong growth under my leadership..
  • Psb
    Sr. Vp And Managing Director
    Psb Oct 2010 - Dec 2014
    Became the Managing Director of PSB’s Seattle office in October of 2010, working with clients such as Microsoft, T-Mobile, and the Bill & Melinda Gates Foundation. We quickly stopped and reversed a year-long decline in office revenues, then grew office revenue by nearly 70% over the next three years, during which time I brought in Amazon as a new PSB client. In February 2014 I also took on responsibility for our New York office, which had seen a precipitous decline in business and loss of key people since the departure of a founder and office leader in early 2013. We reversed the freefall in revenues in New York and stabilized the management team in 2014, invested in new leadership and business development in 2015, and saw strong growth in 2016 and 2017.
  • Penn Schoen Berland
    Vice President / Sr. Vice President
    Penn Schoen Berland Nov 2005 - Sep 2010
    Independently built a multi-million dollar book of business working across multiple divisions at Microsoft, most of which were new to PSB. Expanded PSB’s offerings beyond messaging to include research to support product planning, customer segmentation, value proposition, positioning, pricing, bundling and licensing. Expanded PSB’s reach within Microsoft to key product and services divisions including Windows Desktop, Office, Server and Tools, MSN, Windows Live and Bing. Promoted to Sr. Vice President in July 2008.
  • Microsoft
    Senior Program Manager, Software Assurance Technology Services
    Microsoft Dec 2003 - Sep 2005
    Designed and implemented a Customer Focused Design program to inform the discovery, articulation, and prioritization of customer needs for an enterprise class service offering to add value to Microsoft Software Assurance agreements. Developed the product definition for V1 of the service, including value proposition and preliminary market analysis.
  • Microsoft
    Product Manager, Windows Subscription Services
    Microsoft Mar 2002 - Nov 2003
    Designed and conducted extensive customer research to support the initial definition and design of Windows Live OneCare, a consumer-focused service which improved the safety and satisfaction with Microsoft Windows. Research included ethnography (contextual inquiry), focus groups, and multiple surveys on customer satisfaction drivers, feature priority, and performance requirements.
  • Microsoft
    Group Marketing Research Manager, Corporate Marketing
    Microsoft Apr 1997 - Feb 2002
    Designed and implemented Microsoft’s first worldwide customer satisfaction measurement tracking study and ran it for the first two years. Also designed and implemented a companion tracker that drilled down on product quality and satisfaction, both of which lived on for several years. Managed 8-10 research managers on two teams responsible for marketing research to support the MS Office and Windows Desktop product groups, including research planning, budgets, and execution of ~$12M of research annually.
  • Microsoft
    Marketing Manager, Oem Sales
    Microsoft Apr 1994 - Mar 1997
    Designed and managed a worldwide model to track and forecast shipments of PC hardware by country, segment, and hardware configuration. This model supported corporate-wide fiscal year and mid-year planning, as well as analysis of software market share, piracy rates, and market opportunity analysis. Analyzed the impact of alternate pricing and incentive programs for licensing of DOS and Windows to PC manufacturers (OEMs).
  • Microsoft
    Business Analysis & Planning Manager, Product Support Services
    Microsoft Feb 1989 - Mar 1994
    Developed highly accurate models predicting the volume of support incidents and the support engineers required to service them across the full range of Microsoft products. Evaluated alternate support policies and models based on service levels, required staff, revenue potential, and impact on customer satisfaction. Developed an activity-based costing model for charging the costs of support back to each product group and worked with corporate finance to implement it in the general ledger. Designed and implemented a customer and incident satisfaction measurement program for support services. Started as an individual contributor and grew the team to five people including myself.

Curtis Freet Skills

Marketing Research Segmentation Customer Insight Market Research Analytics Competitive Analysis Strategic Communications Quantitative Research Competitive Intelligence Strategy Marketing Strategy Consumer Behaviour Integrated Marketing Market Analysis Strategic Partnerships Business Strategy Focus Groups Brand Architecture

Curtis Freet Education Details

Frequently Asked Questions about Curtis Freet

What company does Curtis Freet work for?

Curtis Freet works for Undercurrent Research

What is Curtis Freet's role at the current company?

Curtis Freet's current role is Semi Retired.

What is Curtis Freet's email address?

Curtis Freet's email address is cf****@****s-b.com

What is Curtis Freet's direct phone number?

Curtis Freet's direct phone number is +120284*****

What schools did Curtis Freet attend?

Curtis Freet attended University Of Washington, Western Washington University.

What skills is Curtis Freet known for?

Curtis Freet has skills like Marketing Research, Segmentation, Customer Insight, Market Research, Analytics, Competitive Analysis, Strategic Communications, Quantitative Research, Competitive Intelligence, Strategy, Marketing Strategy, Consumer Behaviour.

Who are Curtis Freet's colleagues?

Curtis Freet's colleagues are Yimeng Jiang, Cynthia Rekar, Kathleen Finneran, Hannah Jackson, Alissa Ehlers Sauer, Eric Knoben.

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