Curtis Massey Email and Phone Number

• Owns operations in Marketo to ensure email & nurture campaigns are constructed and tracking properly.• Responsible for implementation and the overall execution of Wrike Project Management for multiple departments.• In charge of automated contact forms to ensure they’re tracking properly across the sales funnel process.• Work with Sales Operations for proper reporting for leads and contact records across the entire sales funnel.• Responsible for building, executing, and reporting on Vertafore’s first set of nurture programs out of Marketo.• Implemented new Email Preference Center to properly obtain Can Spam compliance for 2021 moving forward.

• Responsible for reporting and analysis of Pardot, Salesforce, AEM, and Google Analytics for business. • Organize database, create landing pages, and send out all weekly emails via Pardot.• Help sales team stay organized with their tasks and assignments via Salesforce.• Helped implement new Google Analytics tracking for business specific pages.• Created, organized, and executed first email drip campaign in company history via Pardot.• In charge of product sample and literature management.• Use 3 different platforms to organize all webinar data including registered, attended, prior attendance history, and CRM implementation into Salesforce.• In charge of website content creation in addition to day-to-day maintenance.

• Social Media Manager who manages any and all social media aspects for company.• Created largest industry specific Instagram account in a timeframe of 10 months.• Improved social media presence across 4 platforms & increased followers by over 150%.• Helped redesign, code, structure and improve SEO ability for new website integration.• Created distributor store product display package that has increased sales across the country.• Created Distributor Co-op forms that has led to an increase in sales.• Key team member with organization of trade show events such as AHR.• Will fill in for other duties such as machine repair, inventory, and making sales phone calls.

• Assisted top 5 western markets with advertising for top end clients.• Trusted to negotiate and manage twice as many of my own markets as the industry average. • Worked with Radio and TV stations to insure correct advertising spots are being ran properly at the designated times.• Main point of contact for stations when it came to billing questions, advertising schedule, etc.• Negotiated TV rates and show ratings through effective communication for top tier programs.•Trusted to perform additional office operations and procedures as needed.

• Used HTML coding to enhance email marketing campaigns by over 100%.• Created and executed all marketing plans involving Denver Broncos Linebacker Wesley Woodyard.• Responsible for submitting and dispersing of Co-operative money for Polaris, Honda & Kawasaki.• Responsible for coordination and overall function of Annual Bike and Car Show.• Increased Facebook interactions, “Likes,” and overall traffic by over 500%.• Utilized Google AdWords and Google Analytics to increase online traffic and overall web presence.• Main contact point, coordinator and architect for all marketing and advertising for radio, TV, SEO, PPC and events.• Trained and supervised employees of marketing department to run marketing and sales events.

• Increased online website and sales leads by over 1000% in the first month• Assisted sales team set record year in overall sales• Coordination of largest Motocross “Fanfest” event in the state of Colorado, working with vendors such as Red Bull, Honda, Muscle Milk, Kawasaki, and KTM• Responsible for inventory management• Managed social media campaign• Learned 5 different manufacturer’s brands with no background in motorcycles, UTV’s or ATV’s• Increased customized email open rates from 4% to 25% within my first 2 Constant Contact email campaigns