LEADERSHIP OF ANALYTICAL AND DIGITAL SUPPORT FOR BBDO CANADA. • Supported Ford of Canada in target development and communication strategies. Led account team in setting of KPIs and reporting for campaigns as well as regular monthly brand health• Provided website, social and CRM support for Esso/Mobil in terms of regular reporting and ad-hoc and proactive insights. Analytic lead for implementation of CRM program to new deployment platform, including app integration.• Led design and implementation of lead management program for Mercedes-Benz Canada. Constructed and managed trigger-based email deployment program across, lead, welcome and repurchase streams for entire customer journey.• Developed strategic planning and testing methodology for BlackBerry consumer CRM communications. Full lifecycle of touchpoints, from welcome to re-purchase• Worked with Rogers client to develop test and learn strategy for Cable and Wireless DM and EM acquisition and cross-sell programs

PROVIDED STRATEGIC ANALYTICS AND CRM, SUPPORTING MULTIPLE CLIENT AND ACCOUNT TEAMS.• Development of customer segmentation for A&P Dominion/Metro based on Air Miles data. Both customer communications (EM and DM) and store re-design initiatives were influenced by the segmentation.• Provided strategic support, analysis, and development of communications programs for VIA Preference loyalty program.• Strategic/Planning lead on Sympatico CRM business, including campaign selection, creation of testing and analytical framework and contact management.• Planning and strategic development of custom CRM solution for Sage Software, including the development of multiple EM/DM/OBTM customer communication curriculums to cover the lifecycle from welcome to upgrade/upsell/cross-sell, renewal and winback.• Development of usage-based segmentation for CPC Venture One loyalty program for small business shipping.