Managing category long-term product roadmap, new product development, and product line strategic direction. Daily cross-functional team collaboration with engineering, design, production, marketing, sales, and senior management.• Managing product development for aluminum, vinyl & steel railing categories for residential and commercial channels.• Led second half development of new RDI Elevation Cable Rail system that won 2023 IBS Best-Of award for Most Innovative Building Material.• Completed category analysis & created railing division 3-year product roadmap for 2024-2026.• Developed Moisture Shield Railing lines for 2023 launch to increase brand relevance in BPD/Contractor industry.

Oversaw product management, packaging development, and marketing activation for SlimFast brand. Responsible for retail displays and online coupon programs. Supports VP’s sales teams in Canada and Mexico.• Managed product development and launch of new diabetic weight loss line. Developed packaging, landing page, and television/print advertisements. • Generated $25.8M revenue and earned Walmart Omni Channel award for execution excellence by collaborating with corrugate supplier and sales team to build multichannel promotional Keto display program.• Managed promotional coupon programs with Ibotta and Coupons.com that increased trial and basket purchase.• Developed new product assortments for Canadian and Mexican markets that grew retail placement and revenue.

Formerly Jarden Consumer SolutionsDrove brand development strategy and communications to increase consumer awareness and relevance. Oversaw consumer research, development of consumer insights-based, long-term new products funnel, and product line management. Closely worked with cross-functional teams: channel, sales, design, engineering, and senior management.• Developed and drove top-two innovation big-bet blender projects to generate $88M revenue and $34M GM.• Led new introductions for Crock Pot brand with Hook-Up, Lunch Crock, I-Stir, and Casserole Crock. • Created new innovative Oster toaster ovens that generated $10M and propelled brand to first in category.• Led blending/food prep category ideation sessions to build innovation pipeline for research testing. • Managed Oster master brand refresh project to create cohesive brand statement for all global regions.

Managed various marketing roles, including new product management, sourcing, pricing, development of weekly email blasts to digital consumers, and merchandising/marketing of new product arrivals into the retail showroom. • Developed e-marketing processes to increase effectiveness of weekly product promotion e-blasts. • Created Waterford Lighting limited edition display and generated 80% GM and $260,000 revenue.

Managed new product development, product line management, and marketing activation activities for $120M Young America youth and baby furniture division. Closely collaborated with sales, design, manufacturing, and sourcing teams.• Completed full ideation-to-launch product development with cross-functional teams of new Hampton Pointe, 4 Seasons, and innovative Built-To-Grow wall storage systems that generated $9.5M incremental sales in 2008. • Spearheaded virtual competitive war room for product development portal to establish active, portable competitive analysis tool for management, engineering, design, and product development teams. • Drove improved quality and lower returns and rework costs by analyzing reviews and working with plant manager and manufacturing team to improve processes.

Directed product line strategy and growth, new product development, P&L, pricing, packaging, and sales presentations for Bridal Flatware, Metal Giftware, Crystal Stemware, and Glassware divisions.• Developed new silverware and giftware programs for Costco and Sam’s Club. Oversaw set configuration, pricing, packaging, and POP materials to generate $3.7M incremental sales. • Managed focus group strategy sessions and market research data to identify consumer needs in flatware. • Created and developed new hand-painted glassware line and expanded brand presence in new retail channels. • Produced innovative stainless-steel line and expanded metal giftware category margins from 15.2% to 30.5%.

Drove new product development, supplier sourcing, and category management for Flatware & Metal Giftware divisions. Developed overseas supplier base to support category growth and profitability strategies. • Earned Reach Award for $2.1M metal division sales expansion and $1.6M profit increase.• Streamlined product development process and sales communication to grow new product success rate 25%. • Traveled to establish new relationships and expanded overseas supplier base 55%. • Completed full launch of aluminum serveware collection and leveraged consumer research insights.