Curtis F. Email & Phone Number

I am a Global Marketing Manager at Johnson & Johnson MedTech, focusing on Orthopedics and Software integration with medical devices in the healthcare and life sciences sectors. I possess a solid understanding of product launch execution as well as Global marketing strategy. Holding an MBA and certifications in finance, cloud computing, Artificial intelligence, Machine learning and disruptive strategy, I am committed to aligning our business strategies with industry requirements to enhance the safety and reliability of medical technologies.As a proactive leader, I excel in developing strategies that address the evolving market and competitive challenges in med-tech space. My background has enabled me to drive initiatives that align to efficient streamline product launch details to meet the customers needs, both internal and externally. I have led the successful launch of secure hardware and software platforms and applied agile and data-driven methods to create robust, security-focused business plans. With strong communication skills and a knack for engaging senior executive audiences, I ensure that all strategic decisions are insight-driven and geared towards achieving superior outcomes. I am dedicated to leveraging my knowledge of Med-Tech and the digital ecosystem to advance medical technology and improve patient care, continuously seeking to meet the intricate needs of our global customers.

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  Us & Global Marketing Manager - Arthroscopic Equipment

  Johnson & Johnson Medtech

  Dec 2023 - Present - Greater Boston

  As a results-driven marketing leader, I specialize in identifying business challenges and driving strategies for revenue growth. I led go-to-market (GTM) strategies for new product launches and software updates across global markets, managing initiatives like a system-wide update for over 2,000 arthroscopic units, a competitive trade-in program, and a rental program to expand access.Collaborating with cross-functional teams and key opinion leaders (KOLs), I developed segmentation frameworks, value propositions, pricing strategies, and sales enablement tools that enhanced product positioning and adoption. I conducted voice-of-customer research, refined targeting, and supported clinical claims development, driving alignment across stakeholders.My expertise includes crafting multi-channel campaigns, leading conference strategies, and executing large-scale software updates that improved the UI/UX of integration systems. I consistently build urgency among cross-functional teams, ensuring alignment and accountability to achieve measurable business outcomes. Through strategic leadership and collaboration, I have consistently delivered growth-oriented solutions that advance product success.