Alec Curtis Email and Phone Number

As a Senior Digital Marketing Specialist for Lucid I helped manage their ad accounts and was the point person for the reps for Linkedin, Spotify, Reddit, and Taboola. I also helped manage our Demand Generation efforts using the platform Metadata, our 3rd party software we use to run lead generation campaigns. I was responsible for implementing, analyzing, and suggesting changes we could make to further improve our perfomance in these platforms, as well as working on what audiences to target to help these campaigns be successful.- Improved our Reddit ad performance by decreasing our CPC by 4x from $4.82 to $1.29 while overperforming Reddit’s CTR Benchmarks which are .17% to our .27%.- Helped manage hundreds of thousands in spend monthly between Linkedin, Spotify, Reddit, and Metadata- Managed an average CPL of $200 for Demo Gen ads (Low funnel Demo Requests) on Linkedin/Metadata- Built out new campaigns and ads in Linkedin, Spotify, Reddit, Taboola, and Metadata- Analyzed which content performed well and provided revisions and recommendations to our creative team to improve content performance for future gated content pieces - Successfully helped turn multiple struggling campaigns into successes with lower CPL’s, CPC’s and CTR’s than they started out as. - Improved one piece of content from a $2506 CPL and cpMQL with a $22.38 cpc and .3% CTR into a $107 CPL, $159 cpMQL, a CPC $13.14 and a CTR of .61%- Was the main point of contact between Linkedin, Metadata, Reddit, Spotify and Lucid and helped manage those relationships

As a Digital Marketing Consultant at Entrata, I manage a portfolio of clients needing digital marketing services to help fill vacant units or spaces. We do this by utilizing a blend of SEO and Paid Ads tactics to attract interested users, potential leads, and future tenants to the property for a tour, seek more information from the on-site staff, or sign a lease.ACCOMPLISHMENTS:- Manage $20,000+ monthly Paid Ads spend (Search, Social, Display, and Geo-Fence)- Maintained an average CPC of $2.25 for over 19,000 paid website clicks in just half a year- Maintained a team high CTR of 8.98% during the last half a year- Provide optimal monthly SEO & Paid Ads results for 30+ properties- Built several deliverables for our team to send out to our clients to help show the value of our serviceRESPONSIBILITIES:- Implement all SEO & Paid Ads strategies for each new property- Maintain a 5% paid ad spend variance for each property's monthly budget- Perform monthly Q&As, audits, and fixes to properties to ensure accuracy of setup- Train Digital Marketing Specialists on digital marketing strategies and best practices- Maintain active Google Analytics & AdWords certifications- Participate in strategy meetings as needed to help drive Digital Marketing Services forward- Maintain accurate log of action items & items completed for client reports- Hold monthly reporting calls with clients to report SEO & paid ads progress- Complete quarterly projects designed to push Digital Marketing Services to the next level- Assist team members in completing their quarterly projects as needed

As a Digital Marketing Specialist at Entrata, I assist in managing a portfolio of clients needing digital marketing services to help fill vacant units. We do this by utilizing a blend of SEO and Paid Ads tactics to attract interested users, potential leads, and future tenants to the property for a tour, seek more information from the on-site staff, or sign a lease.RESPONSIBILITIES:- Implement all SEO & Paid Ads strategies for each new property including Google, Bing, Simpli.fi, and Facebook Ads, Google My Business, Yext, and others- Paced and tracked budgets for hundreds of property's with a monthly ad spend of $250,000+ within a 5% variance- Perform regular Q&As, over 30 audits, and fixes to properties to ensure accuracy of setup- Maintain active Google Analytics & AdWords certifications- Participate in strategy meetings as needed to help drive Digital Marketing Services forward- Maintain accurate log of action items & items completed for client reports- Hold monthly reporting calls with clients to report SEO & paid ads progress- Assist 4 consultants on tasks, calls, strategy, and all communication with clients

Set up SEO, Google Analytics, Google Search Console, Google Ads, and other Entrata strategies and websites for on-boarding clients; managed multiple projects while communicating expectations and observing strict deadlines. I wrote, copy-edited, and audited on-page website copy for more than 50 websites, including client corporate websites. I wrote and documented task processes in a step-by-step walkthrough for other employees to use who did not know the software.

Responsible for giving presentations daily to high school kids on safe driving for the Zero Fatalities program. I represent the Utah Department of Transportation at conferences and to high school teens as I give these presentations. Have currently given over 150 presentations to differing audiences. Have to coordinate with high schools, trucking companies, and UDOT for the different presentations and conferences we do.

Coordinated events and activities for several hundred teens each week throughout the summer. Responsible for creating and giving my own training twice a week and following up with multiple counselors over their own teens.

I was a counselor for a youth group. I created inspirational messages to give to the youth every day, taught them lessons, and supervised them throughout the week 24 hours a day.

I created and presented unique tours on the area between Fairbanks and Denali National Park while operating a 50 passenger bus.