Sr. Vice President Of Retail
EXECUTIVE LEADERSHIP | P&L ACCOUNTABILITY | BUSINESS GROWTH STRATEGY | RETAIL OPERATIONS MANAGEMENT ★ Brought on board by the CEO to boost profitability and improve brand image while driving strategic initiatives and programs to increase revenues and margins★ Operate as an industry leading expert, providing strategic direction to staff managing retail operations for 75 convenience stores accounting for $300M in annual sales revenues★ Build and maintain a high-performing retail sales operation that meets or exceeds sales goals while maintaining excellent quality and relationships★ Conceptualize, plan, and implement store expansion strategy, store development and builds, permanent store management, and related retail operations, including resources management, merchandising, and training ★ Strictly adhere to corporate quality standards and company processes, procedures, and protocols★ Continuously identify and execute on opportunities to improve retail experience in store including process improvements, operational excellence, program management, marketing, and succession planning★ Entrusted by management to develop a multi-year (5-year) store remodeling and rebuilding plan with multi-million-dollar budget – serve as a decision-maker to close down non-performing units; built 8 new stores from ground upDELIVERED RESULTS:✔ Increased store gross margin dollars by 16% and fuel margin dollars by 12%✔ Credited for conceptualizing an open-store concept for new-to-industry and remodeled stores✔ Project-managed deployment of a new back office software system to gain information on making key decisions✔ Concept-to-execution leader of the loyalty program that has a 40% penetration rate for the total company✔ Increased locations by 10% via the private label Barbecue Food Service Program✔ Led a $3M EMV (hardware) upgrade program ahead of industry to gain a competitive edge✔ Administered a $2M replacement project for 60 fountain drink units.