Curtis Cullison's Location
United States, United States
Curtis Cullison's Contact Details
Curtis Cullison work email
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Curtis Cullison phone numbers
About Curtis Cullison
An experienced, proven marketing and sales executive with extensive leadership skills who has led teams of results-oriented sales and marketing professionals in attaining bottom-line objectives. Extremely diverse experience and creativity in identifying new strategic opportunities and creating solutions to drive sales and profits. Rich mix of skills with refined management toolbox. People and communication-oriented leader who takes an active role in selling, promoting, directing and motivating.
Curtis Cullison's Current Company Details
Reach Out To Learn More
Living Life to its Fullest
Curtis Cullison Work Experience Details
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Cfo (Chief Fun Officer)Reach Out To Learn More Jun 2023 - PresentWhen one small door closes a huge roll up door opens. If you know me, you know where my passions lie. After sitting on an opportunity for quite some time, I am blessed to be in my dream role that allows me to continue growing both personally and professionally.
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Marketing And Sales Leadership ConsultantSales And Marketing Consulting Services Mar 2016 - PresentNashvillle, TnA proven sales and marketing leadership consultant who has the unique ability to unwind complexity and successfully re-build businesses to deliver industry leading innovation and results. Expertise in marketing, marketing strategy, product management, retail, merchandising, sales leadership, meeting facilitation, public speaking, and team building.Spent the last 3 years working in the IT consulting/MSP space developing a strategic partner program to expand the channel sales in new and creative ways. Completed the re-branding and positioning for a regional printing and communications company that ex- panded their range of services to new and existing clients. Consulted on new channels for growth. Provided large regional retail client a strategic review of all marketing operations and expenditures. This work lead to a recommendation for quarterly and annual marketing budgets. Overall marketing expenses were reduced by 10%.Developed and executed a strategic planning process for a large regional retail chain that established a platform for their 2017 plans as well as realignment of resources.Wrote and directed a series of television commercials as part of an overall branding strategy, Designed and executed in-store communications in support of branding strategy.Worked with a client to develop marketing strategy and tactics plan for the launching of a new business segment that will ultimately generate over $500million in new business.
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Strategic Partnership DevelopmentTrunorth Dynamics Feb 2023 - Jun 2023Nashville, Tennessee, United States -
Vice President Sales & MarketingTrunorth Dynamics Oct 2020 - Feb 2023Nashville Metropolitan AreaTruNorth Dynamics partners with businesses to boost collaboration across their organization by maximizing Microsoft Dynamics Cloud Solutions. Whether our clients are setting up their small and medium-sized companies (SMBs) or exploring their options for a new business platform, TruNorth Dynamics is their trusted business partner for digital transformation. For more than 15 years, we have focused on our clients' business needs to help them get the most out of their business data by leveraging Microsoft Software Solutions. Our innovative four-phased process: Discovery, Blueprint, Implement, and Support, will ensure that your solution meets your budget and expectations. Your dedicated Account Manager helps your company navigate your transition by focusing on your success and translating your business needs into technology solutions.
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National Director Account ManagementDunnhumby May 2017 - Oct 2020London, United Kingdomdunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First.Our mission is to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers.National Director Account ManagementMay 2018 to PresentSenior Business AnalystJune 2017 to May 2018 -
Vice President Client Business Growth:Alliance Harsha Advertising 2015 - Mar 2016Greater Nashville Area, TnALLIANCE HARSHA ADVERTISING (AHA)AHA is a full service solution that provides consumer research, strategic planning, creative development and execution, nationwide print negotiations, website development and management, social media, mobile apps. AHA is the nations largest marketing communications agency serving over 1,200 retailers.Vice President, Client Business Growth, Nashville, TNDirect responsibility for growing business with existing and new clients. Leading the expansion of the agency into new geographic areas and new classes of trade. * Developed e-commerce platform to better connect with new and existing clients to drive $500,000 in first year incremental sales.* Consulted with prospective clients to aid them in reducing marketing expenses by over $1million.* Expanded sales with new and existing clients resulting in $1.2million in incremental sales.
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President - Operations NashvilleAlliance Harsha Advertising Aug 2012 - 2015Greater Nashville Area, TnPresident, Operations- Nashville, TN Complete responsibility for establishing processes to improve operations for all areas of the Nashville office. * Developed and execute agency strategies to grow business and maintain current customer base.* Gained new clients and increased services to existing clients that grew sales by 38%* Instituted process improvements that increased profits by 62%.* Negotiated national contract with new third party provider which generated $1.2m incremental sales.
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Corporate Director Consumer PromotionsSupervalu 2011 - Aug 2012Greater Minneapolis-St. Paul AreaSUPERVALU INC.One of the largest companies in the US grocery channel with estimated annual sales of $45 billion, SUPERVALU serves customers through a network of approximately 5,200 stores. Stores serviced are company-owned, licensed or independently owned. SUPERVALU is a Fortune 100 company with approximately 150,000 employees.Corporate Director – Consumer Promotions and LOGIX - Minneapolis, MNDirected the strategic development and execution of enterprise marketing sales driving consumer promotions utilizing a 20 person team. Provides strategic oversight and prioritization for merchandising promotions to ensure those selected align to support the annual calendar, promotional strategy. Provided direction and support to the retail store groups on leveraging scale on store specific promotions. Responsible for promotions to drive $200m in sales. * Established a national promotional strategy that created excitement in stores to drive sales increases of 2 to 7% during a 14 week promotional program* Piloted assigned teams through a strategic review of all programs and processes to insure they were aligned with the long term and short term goals of the enterprise.* Built relationships with a cross functional group of merchandising, operations, IT and finance leaders to gain insights into their goals. Leveraged those relationship in delivering excellence to the organization. -
Corporate Director Sales Event PlanningSupervalu 2010 - 2011Greater Minneapolis-St. Paul AreaDirected the Sales Planning efforts of 17-person team responsible for period and weekly planning processes as well as driving accurate and seamless execution for stores located across the country. Balanced competing demands among marketing, merchandising and operations to ensure execution of plans is a direct translation of annual and seasonal plans.* Refined approach, tools and processes for period and weekly planning.* Created, implemented and managed real time procedures to execute seasonal and period plans are flawlessly, including the inclusion of hyper local marketing needs.
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Director Independent Sales, Franchise And LicensingSupervalu Inc 2008 - 2010Minneapolis, MnDirected the Sales and Marketing efforts of 350-person region field marketing and sales staff responsible for providing operational support, selling programs and services to 2,700 independent retail stores with $9 billion in sales.* Deployed strategic account management principles and procedures that focused limited number of resources on key accounts to solidify relationships and drive sales.* Designed and implemented a complete sales process review that led to a realignment of all selling resources. Created focused selling teams, reduced the number of stores each person was responsible for, increased frequency of visits to assigned accounts and reduced selling expenses by 12%.* Selected, designed and implemented 500 seat customer relationship management (CRM) platform, utilizing Microsoft Dynamics CRM to provide real time support for the selling process.
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Corporate Director Independent Sales, Marketing And AdvertisingSupervalu 2005 - 2008Greater Minneapolis-St. Paul AreaIn addition to the above, directed the advertising and sales promotion functions that provided advertising service to 2,700 independent retail stores. Services included branding and positioning, social networking, interactive marketing, weekly ad pre-press and printing, in-store kiosks and national third party programs.* Full P&L responsibility that resulted in continuous yearly improvements with annual profits of over $9 million* Led strategic analysis of company advertising processes and programs that determined both — long- and short-term strategic direction. Identified low value advertising activities and led negotiations for third-party vendor engagement. This resulted in lower expenses by 10% and increased profits by 10%.* Implemented Supervalu’s first-ever interactive initiative with 185 independent retail stores participating in the pilot program. 125,000 consumers received personalized emails each week as part of the program.
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Corporate Director Supervalu UniversitySupervalu 2002 - 2005Greater Minneapolis-St. Paul AreaExecuted the transformation of SVU/CMI (Creative Management Institute) into a professional service that is recognized as a point of differentiation with both current and prospective retailers as well as internal departments.* Full P&L responsibility with commitment to take the department to a breakeven financial position from a prior year loss of $1.6 million; year one financial results were a net profit.* Directed team in establishing a process to strategically sell services — first internally and then externally to independent retailers.* Ingrained a marketing and selling culture within the department that brought a focus to creating bottom line metrics for growth.* Generated new avenues for revenue while at the same time growing relationships internally and externally.* Created and executed store-level culture survey that was utilized by over 20,000 store employees in 160 stores and generated $80,000 incremental revenue.
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Regon Director Advertising And Sales PromotionSupervalu 1995 - 2002Greater Atlanta AreaDirected the development of the advertising, sales promotion and marketing communications strategies for southeast region which encompasses eight states and 22 Caribbean islands.* Full P&L responsibility with an annual advertising budget of $9.1 million.* Led and participated in regional and national cross-functional teams that researched and developed processes to improve operations and profits.* Established region communication strategies for all internal and external communications.* Directed and approved all regional communications to employees and retail customers to ensure complete understanding of company programs and policies.* Managed the relationships with key advertising agencies, prepress vendors and printers that brought new programs to independent retailers and the company. Programs brought efficiencies in execution and reduced expenses for retailers while improving company profitability.* Led cross-functional teams in the total execution (food and beverage, speakers, entertainment, site selection, contract negotiations) of annual customer leadership conferences with attendance of over 2000.
Curtis Cullison Skills
Cross Functional Team Leadership
Strategy
P&l Management
Retail
Management
Leadership
Strategic Planning
Marketing Management
Sales
Marketing
Merchandising
Crm
Public Speaking
Marketing Communications
Team Building
Advertising
Account Management
Marketing Strategy
Sales Management
Grocery
Microsoft Crm
Pricing
Sales Operations
Branding And Identity
Profit
Budgets
Market Planning
Business Planning
Fmcg
Contract Negotiation
Market Research
Product Development
Sales Process
Analysis
Product Marketing
Mentoring
Private Label
Program Management
Project Planning
Income Statement
Process Improvement
Supermarkets
Enterprise Software
Licensing
Social Networking
Selling
Analytics
Corporate Meetings
Certified Achieve Global Instructor
Licensed Soccer Coach
Curtis Cullison Education Details
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Pittsburg State University- Kelce School Of BusinessEconomics, Marketing
Frequently Asked Questions about Curtis Cullison
What company does Curtis Cullison work for?
Curtis Cullison works for Reach Out To Learn More
What is Curtis Cullison's role at the current company?
Curtis Cullison's current role is Living Life to its Fullest.
What is Curtis Cullison's email address?
Curtis Cullison's email address is cu****@****msn.com
What is Curtis Cullison's direct phone number?
Curtis Cullison's direct phone number is +161223*****
What schools did Curtis Cullison attend?
Curtis Cullison attended Pittsburg State University- Kelce School Of Business.
What are some of Curtis Cullison's interests?
Curtis Cullison has interest in Poverty Alleviation, Social Services, Economic Empowerment.
What skills is Curtis Cullison known for?
Curtis Cullison has skills like Cross Functional Team Leadership, Strategy, P&l Management, Retail, Management, Leadership, Strategic Planning, Marketing Management, Sales, Marketing, Merchandising, Crm.
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Curt Cullison
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