Curtis Heffelfinger Email & Phone Number

Charlotte, Nc, Us

Charlotte, Nc, Us

Charlotte, Nc, Us

Built out and refined a commercial sales team focused on SMB, Enterprise, and SLED verticals throughout the Southeast. Hired and developed seven branch managers and 42 sales representatives to ensure proper territory coverage and capitalize on business opportunities. Reported to the COO.- Grew total sales by 8% year over year (YOY), recurring monthly revenue by 6% YOY, and equipment revenue by 14% YOY through targeted initiatives and go-to-market strategy.- Developed a comprehensive playbook to direct sales operations, established competitive pricing structure, and created compelling marketing campaign strategies to raise brand awareness and improve lead generation.- Designed processes to streamline order flow via Salesforce.com and increase efficiency.- Cultivated strong, collaborative relationships with boundary partners to drive service and customer satisfaction.

Charlotte, Nc, Us

Hired as first employee for newly divested business and established a 74-member wholesale sales team by providing analysis and conducting due diligence. Devised key verticals encompassing SLED, Federal/Government, Hospitality, and Fiber to the Tower to create new revenue streams. Defined go-to- market strategy, created detailed business plans, set annual quota attainment goals, and managed P&L oversight. Reported to the Chief Commercial Officer.- Transitioned and managed ~$600M in contracts from divested business and solidified agreements to mitigate churn.- Identified critical key performance indicators (KPIs) in the FTTT business leading to decreased intervals and increased completion rates; crafted return on investment (ROI)-based pricing processes focused on enhancing margin thresholds.- Built the business plan and secured necessary capital to preserve $100M in annual business.

Stamford, Ct, Us

Served as an integral part of the sales leadership team tasked with driving growth and profitability of voice, video, and data products within the wholesale market. Oversaw P&L management and monitored KPIs to identify opportunities for improvement and enhance sales performance. Implemented targeted sales strategies and fostered a collaborative culture to increase employee motivation and engagement.- Led Acquisition Sales Teams across 20 states comprising four Senior Directors, four Directors, 52 Sales Managers, and 411 SMB Account Executives.- Recognized for maintaining the highest internal promotion rate of employees and lowest turnover rate at sub-20%; championed new interview process to put the right candidates in the right positions based on strengths and skills.- Turned around underperforming organization shifting from 40% sales goal attainment to more than 100% attainment, growing revenue by $1M annually.- Generated 30% revenue increase within direct sales channel through creation of strategic business partner program focusing on VARs, MSPs, and equipment resellers.- Traveled throughout region providing hands-on training and constructive feedback to improve product knowledge, sales skills, and close ratios; set clear expectations and removed roadblocks impeding success.- Created and launched a VIP selling approach for Enterprise customers leading to improved close rates and wallet share compared to existing customer base.

Stamford, Ct, Us

•Recipient of one performance-based promotion upon the event of a recent merger between Charter Communications, Brighthouse Networks, and TWC. Obtained the position based on successful interviewing after reorganization of business roles. • Manages sales operations and strategy in 20 states; leads a team of nine direct reports, 51 indirect reports, and 411 sales representatives. • Spends 50-60% of time traveling in an effort to fulfill position responsibilities and commitments. • Leads by example as a sales-enabling success developer; actively engages with team members to improve product knowledge, sales skills, and close ratio. • Possesses the highest promotion rate of employees within the company coupled with the lowest turnover rate, currently noted at sub-20%.• Sets clear expectations and clears roadblocks by partnering with colleagues and peers within the organization.• Created and executed a VIP selling approach focused on Enterprise customers; results allowed for enhanced closing rates and the obtaining of additional wallet share related to existing customer base. • Developed strategic business partner programs that focused on VARs, MSPs, and equipment sellers; results contributed a lucrative 30% increase in revenue within direct sales channels.• Championed the development of a new interview process that allowed the organization to identify the right candidates with the correct skill sets for specific positions; process has effectively reduced the turnover rate and led to better performing employees.• Initially recruited to organization to rebuild and transform the existing sales organization; implemented change management strategies that permitted sales team to deliver higher completion rates while simultaneously allowing sellers increased time to generate revenue growth and better penetrate the market. Generated $1M in annual sales and moved the organization from underperforming at 40% of plan in year one to 80% and on to 100+% in subsequent years.

Stamford, Ct, Us

Us

Hired to organization to launch a new market and build all applicable sales and marketing channels within the states of North Carolina and Pennsylvania. Held overall responsibility for generating new revenue streams, annual quota attainment, P&L oversight for the region, team management, and business plan development and execution. Successfully built strategic marketing campaigns while launching new product and marketing initiatives designed to promote and sustain continued territory growth aligned with business goals and objectives. • Launched the introduction of two markets from the grassroots level; led as Employee #1 in the development of targeted attack plans.• Devised the blueprints and directives for strategies related to Channel Partner program, direct sales team operations, retail store and big box retail sales, and overall sales operations and processing. • Identified top candidates and recruited and onboarded management team tasked with overseeing all sales channels. • Attained high quality results in all management and sales endeavors; successfully achieved 100+% gross add and net add quota for all channels in 2006, 2007, 2009, and 2010.• Named a member of Circle of Excellence in 2009 for attaining 159% of quota for the Charlotte, North Carolina market within the channels of Direct Sales, Retail, National Retail, and Indirect-Partner.

• Onboarded to organization as Employee #1 and responsible for the management of a B2B and Government Education sales team while meeting and exceeding monthly goals; achieved President’s Council in 2001, 2002, 2003, 2004, and 2005.

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