At Misfit Marketing, we’re digital marketing mavericks who specialize in hyper-scaling direct-to-consumer (DTC) brands through data-driven media buying. With $100M in paid ad experience, we bring proven strategies across Google, Meta, Bing, TikTok, and beyond to consistently deliver extraordinary outcomes. Our clients see an average 329% increase in new customers and a 56% improvement in ROAS within their first year—results we attribute to relentless focus on profitability, not vanity metrics.We’re highly selective, working only with ambitious DTC brands that have the resources, vision, and supply chain readiness to scale aggressively. Our boutique approach ensures every partnership receives hands-on attention and bespoke optimization. We believe in earning trust through performance, not contracts—operating on a simple 15-day notice period.If you’re ready to turn aggressive goals into tangible growth, Misfit Marketing is here to help.

As the Director of Marketing at Carpe, I am responsible for driving brand awareness and sales through the development and execution of effective advertising and retention marketing campaigns. With a strong understanding of social media advertising and a talent for developing creative and impactful marketing initiatives, I have successfully led Carpe's marketing efforts, resulting in significant growth for the company.

I conducted research to assess the impact on industries impacted by Covid-19. I am also working to investigate community impact and potential outreach of companies located by my research to test culture fit with 11 Tribes. My deliverables consist of industry and company-specific white papers outlining my complete analysis.

Assisted logistics operation in a post-hurricane (cat 5) disaster zone to rebuild homes. Guided work for groups of volunteers for structural and finish work repairs. Decreased materials expense by 8% for kitchen related purchasing in office by proposing a shift in suppliers.

New Venture Challenge UChicago Booth Applicant. Developed MVP model production pricing forecast and a forecasted income sheet.As Co-founder, helped oversee a team of 7 students from many industries come together to compete.

Evaluated data from 1000’s of companies found through extensive research of sector and company data; then assess findings and organize in Salesforce.Established and thoughtfully maintained email campaigns and efficiently continue the process of collecting the needed information by continuing email conversations for the company’s evaluation.Manipulated data to tell a story through beautiful PowerPoint presentations presented to the CEO.

Decreased monthly billing time over 25% time from ~30 hours to 22 Developed a macro integrated (VBA) excel sheet to increase the efficiency and aesthetics of the resulting bill.

Developed multiple algorithmic trading systems.Arbitrage, market making, and speed purchasers. Built and led a team to code and implement the algorithms.

Developed a new website which reduced monthly cost by 94% saving 2736$ annually. Reached 10s of thousand with updated verbiage and improved search engine optimization. Photographed the campus and updated media presence across the web.