Created multi-year vision for seqWell’s NGS product roadmap, focusing on introducing innovation while balancing R&D strengths and resources, including realigning of our market strategy to focus in an application-based manner vs. product-specificImplemented a structured early-access program to stimulate customer trial of new products in the pipeline while immediately generating revenue prior to full releaseDrove life-cycle management decisions within the organization, including discontinuation of unprofitable product lines, optimization of profit margins via process improvement, and reduction of product loss due to improved inventory managementAchieved 39% YOY growth for markets within my responsibility

Dual responsibilities in managing a growing sales force while maintaining product management dutiesBuilt out a brand new sales team from the ground up after transitioning out the legacy, underperforming team. Co-managed uncovered western half of the U.S.Trained new sales force on corporate portfolio, implemented defined pricing and discount strategies, and introduced annual strategic planning activities to the organizationAchieved 35% topline revenue growth over 2022

Created a comprehensive voice of customer survey program that allowed seqWell to realign messaging and better target the customers most suited to our products, resulting in a shift from marketing industrial customers instead of academia

Responsible for guiding a team of product management professionals tasked with handling a $190M+ revenue stream for the company. Marketing budget of $1.5M.Created, presented, and defended Sample Analysis Solutions strategic plans to Promega’s C-suite team while evaluating and performing financial analysis of business opportunities for technology acquisition.Drove consistent above-market growth rates for the last 3 years (8-10% annually pre-Covid). Product lines include NGS, PCR, qPCR, sequencing reagents and capillary electrophoresis instrumentation, serving customers in the genomics, molecular diagnostics, and gene discovery markets. Revenue mix approx. 50/50 between end-user and OEM customers.

Responsible for directing the development of a new product line (ProNex) focused on next generation sequencing protocols for Promega customers. Products included size-selection/cleanup, library quantitation, and novel methods of QC for difficult samples to ensure high quality resultsCreated overall NGS product strategy for Promega, keying on company strengths to fill customer needs poorly addressed in the marketCoordinated the global sales and support team roll-out on Promega’s NGS portfolio across 16 worldwide branches

Responsible for directing the upstream, market-focused development and downstream tactical marketing of a portfolio of genomics products, including next generation sequencing prep kits, amplification products, competent cells, and protein expression systems. Successfully launched 10+ products over 3+ years, including a Top10 Innovation of the year as named by The Scientist Magazine (ClearColi® cell lines). Launches included the TrueMateTM Library Prep Kit for NGS mate pair libraries on the Ion Torrent PGM and Illumina platformsHeaded the charge to create an ISO-13485 compliant design control process for product development, achieved certification in 2013

Drove sales growth by 15%+ each year in a flat life science market.Directed the customer-focused development of the NxSeq® DNA Sample Prep kit and NxSeq 40 kb Mate Pair Cloning kit. Created the marketing presence for Lucigen in the NGS customer space. Managed a team consisting of project management, product management, sales, and marketing communications while maintaining on-budget spend.

Product manager for Hologic's Cystic Fibrosis and Coagulation/Thrombophilia genetic marker molecular diagnostic reagents. This includes both IVD and ASR products.Responsible for Molecular Diagnostic marketing product development of future IVD releases.

Directly involved in development of new products for a highly technical customer segment in the Biotech market. Responsibilities included forecasting, training of sales and technical staff, technical and marketing driven writing, and ensuring that the voice of the customer is kept in the forefront of all R&D and manufacturing activities.

Direct technical support and training of highly technical customers in the field of forensic DNA analysis. This included technical writing and presentations at technical meetings.