Curtis Lue Email & Phone Number

Oversee the execution of MLSE Foundation Community Investment portfolio, (specifically space refurbishments and corporate funding, totalling approximately $1.5M in annual value. In this role, I collaborate closely with sponsorship, marketing operations, media relations and social impact stakeholders to achieve brand marketing goals and drive brand equity.

• Support intersectoral partnerships & projects using sport & recreation to build community capacity and address social impact goals.
• Oversee construction and launch events for basketball courts & recreation spaces per scope, acting as primary conduit between project stakeholders
• Inform marketing strategies to enhance investment impact, sponsorship opportunity, and value of partner & donor contributions
• Lead community consultations and outreach to incorporate community feedback into investment execution, demonstrating inclusive, equity-based approach to stakeholder engagement
• Maintain strong relationships with strategic partners and diverse community agencies

Toronto

Act as the lead point of contact for production of multimedia projects, large-scale marketing & communications campaigns, games and events for premier sports brands. Brands include the Toronto Maple Leafs, Toronto Marlies, and Toronto Argonauts.Utilized excellent project management skills to deliver complex multi-stakeholder projects per scope, timeline.

Toronto, Ontario

Planned & supervised regular activities of a twenty-member design team to meet production goals over the course of an 8-month NHL and NBA season, managing staff and project resources while adhering to production schedules.

Milton, Ontario

Managed client relations and led digital marketing initiatives to develop new business for a mid-sized firm during a period of significant growth, analyzing customer data and sales metrics to inform sales and business planning.

York University

• Delivered student health promotion programming to diverse student base, leading volunteer teams and collaborating with student success managers to ensure inclusive program delivery
• Created social media strategy to increase engagement with student health & wellness resources by 30% over 8-month period

Bachelor Of Commerce (B.Com.), Marketing

Activities and Societies: Student Community and Leadership Development, York University Dragon Boat Club, Faculty of Health, York.

Course, Safe Sport Training

Certificate, Community Engagement, Development, And Leadership

• Completed certification related to the engagement of equity-seeking groups in decision making processes, improving the social wellbeing.