Curtis Lue Email & Phone Number

Oversee the execution of MLSE Foundation Community Investment portfolio, (specifically space refurbishments and corporate funding, totalling approximately $1.5M in annual value. In this role, I collaborate closely with sponsorship, marketing operations, media relations and social impact stakeholders to achieve brand marketing goals and drive brand equity through community informed investments, commercial productions, and event activations. Additionally, I support the development & closing of corporate partnerships from $50,000 - $500,000, identifying actionable areas to drive brand value.

Support intersectoral partnerships & projects using sport & recreation to build community capacity and address social impact goals.• Oversee construction and launch events for basketball courts & recreation spaces per scope, acting as primary conduit between project stakeholders • Inform marketing strategies to enhance investment impact, sponsorship opportunity, and value of partner & donor contributions• Lead community consultations and outreach to incorporate community feedback into investment execution, demonstrating inclusive, equity-based approach to stakeholder engagement • Maintain strong relationships with strategic partners and diverse community agencies

Toronto

Act as the lead point of contact for production of multimedia projects, large-scale marketing & communications campaigns, games and events for premier sports brands. Brands include the Toronto Maple Leafs, Toronto Marlies, and Toronto Argonauts.Utilized excellent project management skills to deliver complex multi-stakeholder projects per scope, timeline, and budget, overseeing staff & financial resources throughout project process.Collaborated enthusiastically with cross-departmental teams, partners, and clients to identify business needs and develop unique solutions.

Toronto, Ontario

Planned & supervised regular activities of a twenty-member design team to meet production goals over the course of an 8-month NHL and NBA season, managing staff and project resources while adhering to production schedules.

Milton, Ontario

Managed client relations and led digital marketing initiatives to develop new business for a mid-sized firm during a period of significant growth, analyzing customer data and sales metrics to inform sales and business planning.

York University

• Delivered student health promotion programming to diverse student base, leading volunteer teams and collaborating with student success managers to ensure inclusive program delivery• Created social media strategy to increase engagement with student health & wellness resources by 30% over 8-month period

Bachelor Of Commerce (B.Com.), Marketing

Activities and Societies: Student Community and Leadership Development, York University Dragon Boat Club, Faculty of Health, York.

Course, Safe Sport Training

Certificate, Community Engagement, Development, And Leadership

• Completed certification related to the engagement of equity-seeking groups in decision making processes, improving the social wellbeing.