Curtis P. Hansen work email
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Curtis P. Hansen personal email
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I have a unique perspective on leadership and business, having masterfully blended two winning career paths in sales and marketing. I'm a growth focused leader, with over 20-years of experience driving successful teams and achieving corporate objectives and KPIs. Classically trained in brand strategy, I understand the value of consumer insights and research in selling. My teams understand the relationship between price, product, and the consumer!Trained in the field and within the corporate walls of a globally successful Fortune 500 company, I've leveraged that experience to commercialize dozens of consumer products as a brand marketing leader, and to expand distribution and drive home profitable opportunities as a sales and marketing executive.My tenured commitment has been with a group of impressive companies with big brands, giving me a well-rounded view that sets me apart as a savvy and strategic executive who dodges the pitfalls and executes the plan.
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Vp Of MarketingDarigoldBoise, Id, Us -
Vice President Of MarketingLakeview Farms Feb 2023 - PresentDelphos, Ohio, UsLakeview Farms is a leading manufacturer of fresh and convenient retail dips, desserts, and specialty products, including the #1 fresh salsa brand in the country, hummus products, and sweet treats. -
Vice President Sales And MarketingIndiana Packers Corporation Apr 2021 - Feb 2023Delphi, Indiana, UsI lead a team of 35+ individuals, including a national sales organization, a marketing brand team, customer service groups, and pricing & supply chain positions. My direct responsibility is to lead the sales and marketing of our consumer packaged, processed portfolio, made up of a national brand, Kentucky Legend, #1 in its category, regional brands, and a foodservice portfolio of global and national powerhouse customers. -
Director Sales And MarketingIndiana Packers Corporation Dec 2019 - Mar 2021Delphi, Indiana, UsAs both the Director of Marketing and Sales, I carefully balanced the launch of two new product platforms, creating and executing the marketing strategy, while leading the sales organization through the selling process. Working closely with the brand team, we saw exponential growth and development of each team member. We expanded our use of syndicated data tools, leveraged market research, and built some of the best sales presentations the organization had seen.
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Director Of MarketingIndiana Packers Corporation Aug 2016 - Dec 2019Delphi, Indiana, UsI joined IPC as the companies first true marketing leader, and was tasked with creating and building a strategic marketing plan, building and growing the brands, and launching new products. I played a key role in the M&A of Specialty Foods Group, and immediately took on leadership of their six person marketing team.
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Senior Director Of MarketingWells Enterprises Sep 2014 - Aug 2016Le Mars, Iowa, UsDirected this $2B family-owned company's flagship brand, Blue Bunny Ice Cream. After driving a national search for a new advertising agency and packaging design firm, I led a successful relaunch of the brand. Driven by consumer insights we changed the brand architecture, drove a complete package overhaul, and rebuilt the product portfolio. While in this role the company posted three consecutive years of double digit sales growth. -
Director Of Walmart Customer TeamWells Enterprises Feb 2013 - Sep 2014Le Mars, Iowa, UsLed the company's Walmart sales and marketing team of 12. At the time we were Walmart's largest ice cream manufacturer, with Walmart's #1 ice cream brand. As the Team Lead I had full responsibility for all critical business functions: sales and marketing, business analytics, category management, and supply chain. We posted 10% revenue growth in 2014 and 16% in 2015.
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Senior Manager Category DevelopmentWells Enterprises Jul 2011 - Feb 2013Le Mars, Iowa, UsLed a team of 7 in company-wide sales and marketing analytics, resulting in new distribution with key accounts in all channels. I championed category management alignment with sales and marketing across the organization, including playing an integral role in training teams in an insight based, category management, selling approach.
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Marketing ManagerWells Enterprises Jul 2007 - Jul 2011Le Mars, Iowa, UsAs a brand manager, I launched a number of new products, including a first-to-market, all-natural segment. I executed national media campaigns, led agencies through creative briefs, drove cross-functional teams, and achieved 19% average revenue growth. During this time I gained a deep understanding of better-for-you insights and drivers within all food categories and channels.
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Brand ManagerMrs. Fields Famous Brands Jun 2005 - May 2007UsIn this General Management style role, I grew revenue 5% by renovating the brand and launching a completely new store look and design. We tightened the communication strategy and improved overall product quality. I led the national launch of innovative products into over 400 franchisee owned stores. -
Product ManagerHormel Foods Apr 2001 - May 2005Austin, Mn, UsI was the product manager for all Hormel branded deli products. I met with and partnered with dozens of deli owners across the country, expanding distribution of Hormel deli products and sharing programs to increase velocity and sales. I took over the launch of the hugely successful Hormel Party Tray's, and led national trade show initiatives, creating a venue for the Deli team to connect with key customers.
Curtis P. Hansen Skills
Curtis P. Hansen Education Details
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University Of Utah - David Eccles School Of BusinessMarketing -
University Of Utah - David Eccles School Of BusinessGeneral
Frequently Asked Questions about Curtis P. Hansen
What company does Curtis P. Hansen work for?
Curtis P. Hansen works for Darigold
What is Curtis P. Hansen's role at the current company?
Curtis P. Hansen's current role is VP of Marketing.
What is Curtis P. Hansen's email address?
Curtis P. Hansen's email address is cu****@****ail.com
What schools did Curtis P. Hansen attend?
Curtis P. Hansen attended University Of Utah - David Eccles School Of Business, University Of Utah - David Eccles School Of Business.
What skills is Curtis P. Hansen known for?
Curtis P. Hansen has skills like Cross Functional Team Leadership, Brand Management, Leadership, Product Development, Management, Marketing, Retail, Advertising, Marketing Management, Customer Insight, Consumer Products, Crm.
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