Curtis Schlaufman Email & Phone Number

Toronto, Ca

I started off at Valour as an advisor/head of marketing and their first marketing hire then eventually switched to full time once I left Ubersuggest. I was quickly promoted to VP of Marketing and Communications within a year. Valour currently allows people to buy crypto currencies or digital assets on the stock market in Europe. For example, if you want to buy Bitcoin, we created an exchange traded product in Europe so you can easily do so via your bank or broker.Responsible for building, managing, and scaling marketing and communications strategy and team.Since inception, Valour has garnered nearly $400M in net sales on 27 regulated Exchange Traded Products based on 8 of the highest performing digital assets. These ETPs include Bitcoin Zero and Ethereum Zero, the only zero-fee synthetic crypto ETPs currently traded in Europe.Development and management of all external communications involving social media, press releases, investor and press relations, email marketing and all relevant strategic marketing communications.Worked closely with global management teams in North America and Europe to expand investor access to industry-leading Web3 and decentralized technologies allowing investors to access the future of finance via regulated equity exchanges.

Toronto, Ca

Vancouver, Ca

Remote, Us

Remote, Us

Responsible for building, managing and scaling marketing and customer success in order to facilitate MRR growth.Originally the product started out as a free product, and we eventually converted it into a freemium model. In less than a year we went from 0 dollars in MRR to over $800k.When I first joined the company it was a 3 man team including me and we outsourced development overseas.By the time I left I was managing a team of 8 customer success reps, 3 people in marketing and 6 outsourced marketing contractors.During my tenure we accomplished the following:• Created educational webinars to help train self-service SaaS customers to help reduce churn.• Improved customer success and doubled our NPS score.• Ran at 2 to 3 A/B tests each month to improve SaaS free trial conversion rates. Some of the wins where: adding PayPal as a payment option increased signups by 18%, adjusted the checkout flow to a 1-step form to boost conversions by 9%, tested 13 variations of the pricing page to answer consumer objections which lead to a 21% increase in signups, and fine-tuned freemium limits to cause the most signups without decreasing website traffic.• Lead the translation efforts in 6 languages which boosted revenue by 4%• Focused on SEO rankings which drove 14% more signups. We created comparison articles around the web for competitor related products, brand names and features. • Ran paid ads to various funnels from both Google, LinkedIn, Facebook, Reddit, Pinterest and Instagram. Paid ads were responsible for 38% of new signups and had a ROAS by 291%. • Developed and managed of all external communications involving social media, product reviews, feedback, cohort analysis, email, bi-weekly coaching calls and training for users in relations to Ubersuggest and Digital marketing

Palo Alto, Ca, Us

Worked with a variety of clients to reinforce and expand their branded and online marketing efforts. We help clients by driving highly qualified traffic thus leading to an increase in leads and revenue. Clients include but are not limited to Contentful, Adobe, Intuit, Slack, and Canva.

San Diego, California, Us

Development of content marketing strategy and management across all digital properties and social channels ensuring consistency of the brand voice for one of the top 10 marketers in the world according to Forbes. Across YouTube, Instagram, Facebook, Twitter, LinkedIn the Neil Patel brand has a following of over 2 million subscribers and fans. In addition to over 5 million visits per month in site traffic.Developed 500+ pieces of original media content generating a combined 40,150,296 views and 2.1 Million hours watched on YouTube.Acquired 839,068 subscribers through strategic SEO keyword research and optimization, social listening, and competitive research on industry trends.Attracted over 50 million views across LinkedIn, Facebook, and Instagram through video content.Outlining, researching, and scriptwriting of 430 video scripts for Neil Patel, including content strategy, scheduling, and optimization, managing a team of 4 collaborators.

Managed and Implemented digital marketing strategy; SEO, PPC, Analytics, Social Media, Mobile, and BloggingCoordinated marketing efforts for keyword strategy and link buildingProvided community support on all social media channels

Los Angeles, Ca, Us

Program development for university administration, student governments, and various organizationsDevelopment of college student outreach programs to over 30 universitiesManagement of new talent acquisitions, social media properties and a team of interns in outreach effortsManage and Implemented digital marketing strategy; SEO, Social Media, analytics