Chief Marketing Officer, Chief Product Officer
Dallas, Tx, Us
Established a firm helping businesses with product management, product marketing, communications, and growth.Client: National Background ChecksLed a brand refresh and re-introduction to the marketplace. Crafted a unique brand presence that resonated with the client’s target audiences. Designed a series of email campaigns leading to high-quality marketing leads supporting their sales targets.Client: Outdoor RetailerHelped a New Zealand-based firm launch their products in the USA market. Led the selection of their local suppliers and partners. Led the design of their product packaging, marketing materials, online store, advertising campaigns, and tradeshows appearances.Client: Donor Management for Non-ProfitsHelped establish a brand identity in the marketplace and generate marketing-qualified leads that would meet their aggressive sales goals. Role expanded to Go-to-Market strategy, business partnerships, and customer success.* Completed competitor analysis, industry interviews, and reviewed existing materials to establish the Why, How, What of Vision2, and concise elevator pitch* Redesigned the information architecture of the website and rewrote all of the content* Established a bold, opinionated, and consistent voice on the thought leadership and social channels* Developed and launched dozens of high-performing digital experience campaigns, each included a landing page, whitepaper, live webinar, hub/spoke articles, blog and social posts,emails, and paid ads on Google and Facebook.Client: National Background ChecksLed a brand refresh and re-introduction to the marketplace. Crafted a unique brand presence that resonated with the client’s target audiences. Designed a series of email campaigns leading to high-quality marketing leads supporting their sales targets.