Curtis Westman Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Canada Area

Toronto

1) Creative Services:- Leading brainstorms and working with client teams to develop campaign ideas that go beyond traditional boundaries of "advertising" and "PR".- Offering strategic insights to advise clients on matters of crisis, as well as supporting through new product launches, new messaging campaigns, rebrands, celebrations, and always-on initiatives.- Pitching to new business prospects, along with presenting new creative ideas to existing clients.2) Writing… Show more 1) Creative Services:- Leading brainstorms and working with client teams to develop campaign ideas that go beyond traditional boundaries of "advertising" and "PR".- Offering strategic insights to advise clients on matters of crisis, as well as supporting through new product launches, new messaging campaigns, rebrands, celebrations, and always-on initiatives.- Pitching to new business prospects, along with presenting new creative ideas to existing clients.2) Writing Services:- Ghostwriting editorial work published both nationally and regionally.- Producing written content for client publications including mailers, hand-outs, newsletters and guides.- Crafting advertising copy for both digital and traditional contexts.- Developing pitch language and creative insights for new business opportunities.- Speechwriting.- Overseeing written material from throughout the agency to ensure high quality across all practices.- Fostering agency writing talent and creating engaging internal editorial work designed to keep every colleague thinking about how and why they write.3) Management Services:- Managing a team of four dedicated copywriters at various levels of experience.- Interviewing and skill-testing potential new hires.- Mentoring colleagues through good and bad experiences.- Liaising with video and design departments to ensure that work is created that reflects the best of everyones' abilities.- Colleague advocacy.4) Client Breadth:Clients include major companies from sectors as diverse as:- Healthcare- Agriculture- Restaurant- Property management- Corporate services- Government- Education- Charity / Nonprofit- Energy- Manufacturing- Consumer packaged goods- Cosmetic- Consumer health- ...and more Show less

Toronto

Toronto, Canada Area

- Creating content to be posted to several Facebook brand pages, including writing copy and developing the imagery to accompany it. - Responding to fan comments and questions to continue the conversation and promote good brand health online. - Presenting to client, and maintaining a good working relationship with them in order to ensure that their needs are met.- Collecting and presenting monthly metrics to analyse the performance of the creative work in detail.- Writing… Show more - Creating content to be posted to several Facebook brand pages, including writing copy and developing the imagery to accompany it. - Responding to fan comments and questions to continue the conversation and promote good brand health online. - Presenting to client, and maintaining a good working relationship with them in order to ensure that their needs are met.- Collecting and presenting monthly metrics to analyse the performance of the creative work in detail.- Writing, strategizing and buying ad units on Facebook and Twitter with a mind to constantly promote the brand voice in all facets of social media marketing. Show less

- Reading copy decks to ensure grammatical and factual sense.- Comparing copy decks to studio layouts to ensure that everything is accurately reproduced, meets brand standards and conforms to consistent agency rules.

Toronto

English Literature

High School