• Developing expertise in the Calgary marketplace with constant monitoring of Urban Analytics, MLS system, community & competitor visits.• Ongoing commitment to continuously improve our products and services, along with the sales & marketing team members, processes and tools that will create an exceptional customer experience and support our future financial success.• Strong balance ability to monitor day to day operations while also strong in areas as strategic thinking, fostering collaboration, building commitment & good working habits, bringing clarity and focus, and developing people into leaders.• Focused on continually understanding the emerging trends of changes in home building and exploring opportunities to innovate and develop product types to suit customer’s needs.

Vice President/General Manager/Sales & Marketing Manager• Exhibited consistent strong leadership for the start-up of Pacesetter Homes in Regina through various roles leading to Vice President while growing annual revenue to over 25 million with over 15 employees then continued to lead through economic cycles including taking action to implement organizational change during a down business cycle.• Commitment to excellence in executing overall vision & strategic direction by providing hands on leadership while fostering a high standard of expectations in people and business operations while providing a positive and productive team culture.• Fully responsible for P/L of company including preparing operating budgets, annual business plans, proposals for acquisitions and capital expenditures and investments in assets and resources.• Developed a strong customer service culture leading to consistent recognition as being in Top 10% of companies using AVID customer surveys including corporate recognition for top performance resulting in being requested to sit on a customer experience panel at Qualico executive leadership conference.• Creative innovated home designs and continually improved product to become the industry leader in marketplace exceeding 20% market share in 2019 while on track for similar in 2020.• Successfully implemented trade & supplier scopes of work, operational efficiencies, key performance indicators and performance management processes for all employees.• Created innovative ongoing digital marketing campaigns and automated CRM sales platform follow-up.• Developed marketing & branding strategies while continually driving forward product innovation into the marketplace resulting in Pacesetter homes receiving the Regina & Region Home Builder’s Association Environmental Leadership Award among many other awards.

• Provided Area/Community leadership in Silverado• Demonstrated ability to work collaboratively with other team members to achieve sales goals.• Immersed myself in sales training and production home building systems.

• Leadership, coaching and training to a growing sales team.• Conducted market research analysis and input into lot acquisition & selection, company pricing and building specifications.• Creation of effective marketing campaign that received 2009 Best Marketing Campaign Master Award from Regina & Region Home Builder’s Association.• Provided leadership in future strategic planning and growth of company.• Acquired & managed custom home building clients with total sales amount exceeding 7 million dollars in one year.