Curt Sanders Email & Phone Number

Salt Lake City, Ut, Us

Salt Lake City, Ut, Us

Salt Lake City Metropolitan Area

• Boosted iboats.com’s performance for Boating Investment Group, increasing Ecommerce user engagement by 10% through strategic analytics-driven improvements.• Revitalized a $10 million e-commerce and SAAS business, relaunching under new ownership with digital transformation initiatives focused on increasing customer acquisition.• Managed the transition between ownership groups during a complex private equity foreclosure, ensuring operational continuity and critical vendor… Show more • Boosted iboats.com’s performance for Boating Investment Group, increasing Ecommerce user engagement by 10% through strategic analytics-driven improvements.• Revitalized a $10 million e-commerce and SAAS business, relaunching under new ownership with digital transformation initiatives focused on increasing customer acquisition.• Managed the transition between ownership groups during a complex private equity foreclosure, ensuring operational continuity and critical vendor relationships.• Worked with current & previous ownership to respond to legal requests, comply on the production of documentation and provide depositions as needed.• Collaborated with management to establish and enforce project goals and KPIs, aligning with the organization’s NEW strategic vision.• Spearheaded legal operations including creation and implementing digital content retention policies.• Ensured compliance with merchant security protocols by managing the successful renewal of PCI and CISP certifications, maintaining high standards of data protection and minimizing security risks for the company.• Restructured the site catalog pricing model using demand-based analytics, enhancing profit margins while maintaining a sales volume.• Architected and deployed a comprehensive e-marketing strategy using MailChimp integration, enhancing customer re-engagement by 10%.• Directed operational restructuring in 2022, cutting overhead costs by 50% through process changes, cloud-based technology solutions, vendor changes, staffing changes and lease negotiations.• Spearheaded the January 2023 relaunch of the e-commerce platform using Magento 2.4.3, which elevated various user experience metrics by over 50% and boosted transaction speeds by 5%.• Refined strategic tools development inside of Magento 2.4.3, enhancing financial accountability and reducing sales losses by $50,000 in the first quarter.• Managed 3rd party vendors including SEO, SEM, Accounting, Customer Service and Security Services. Show less

Greater Salt Lake City Area

• Developed the technical roadmap for the E-commerce platform under new Hopton Brow Utah (HBU) ownership in early 2020.• Strategically shifted 50% of Classifieds development resources to E-commerce platformdevelopment to align with investment roadmap and business recovery.• Transitioned the SaaS business’s internal tools to lower cost alternatives cutting department operation costs by 15%.• Formulated comprehensive action plans and schedules for project execution, negotiating… Show more • Developed the technical roadmap for the E-commerce platform under new Hopton Brow Utah (HBU) ownership in early 2020.• Strategically shifted 50% of Classifieds development resources to E-commerce platformdevelopment to align with investment roadmap and business recovery.• Transitioned the SaaS business’s internal tools to lower cost alternatives cutting department operation costs by 15%.• Formulated comprehensive action plans and schedules for project execution, negotiating resource allocations and enhancing transparency.• Implemented a robust system for project status review, control, and reporting, fosteringtransparency and accountability.• Cultivated in-house legal support and collaborated with external counsel using MS365 compliance & E-discovery tools to deliver 50+ gigs of data for ongoing copyright litigation and saving over $100,000 in external service costs.• Crafted & implemented initial data retention policies for iboats covering AWS, Databank, O365, Nice InContact, Jira and OneDrive. Show less

Draper, Utah

• Accelerated the Sales team's growth and doubling subscription accounts from 2012 to 2015 through strategic CRM integrations, marketing programs, OEM relationships, targeted training, program pricing and new product offerings.• Executed the introduction of Classifieds flagship services, leveraging market insights and customer feedback to attract OEM participation and double lead conversion for our subscribers.• Amplified Classifieds inventory by 18% annually for eight years using… Show more • Accelerated the Sales team's growth and doubling subscription accounts from 2012 to 2015 through strategic CRM integrations, marketing programs, OEM relationships, targeted training, program pricing and new product offerings.• Executed the introduction of Classifieds flagship services, leveraging market insights and customer feedback to attract OEM participation and double lead conversion for our subscribers.• Amplified Classifieds inventory by 18% annually for eight years using data analytics, marketing automation to optimize listings and enhance subscriber engagement, expanding market presence and sales opportunities.• Reduced Classifieds Dealer attrition by over 25% through the execution of feedback-driven retention strategies, increasing dealer satisfaction and loyalty, securing an increase in annual reoccurring revenue.• Directed the relocation of business operations from Draper to Taylorsville, Utah, overseeing logistics and communication to ensure a seamless transition under new ownership and maintaining operational efficiency.• Upgraded project operations by implementing a comprehensive employee training program that enhanced skill sets and increased monthly account collection by 50%.• Road mapped and implemented SEO tactics that increased the classifieds viewership by 3x between 2012 and 2019 which dramatically increased the leads per boat and value proposition for our subscriber base.• Spearheaded the design and presentation of comprehensive annual strategic plans and outlooks for the Services Department.• Directed the sole profit-generating department at iboats.com in 2018 & 2019, driving exceptional growth exceeding 13%.• Orchestrated the New For Sale By Owner (FSBO) product, achieving significant growth of over 600% within the year of implementation.• Managed accounts payable and receivable processes to existing dealer accounts, ensuring smooth financial transactions, and fostering strong client relationships. Show less

Mba, Small Business

Ba, Business