Curt Thompson Email & Phone Number

Seattle, Washington, Us

Led all marketing function at Jones Soda Co. a 25mm revenue 27 year old brand.Managed a high-performing team of marketing professionals. (Graphic Design, Digital Marketing, ecommerce, content/influencer, Event/Experiential) Managed brand strategy, packaging, partnerships, product managment, omnichannel, retail, and new product development, Content creators, influencers, and traditional Public Relations/marketing AOR.Developed "Nuka-Cola Victory" in partnership with Amazon and Bethesda: Jones's #1 product in the past 10+ years

Seattle, Wa, Us

Built Digital tools for Darigold during the pandemic: website, store locator, review syndication, Amazon.com and Amazon Fresh presence, digital content creation and brand storytelling.Managed agencies producing sweeps, events, demos, media creation, media buying, and other projects.Developed strategic partnerships. (Girl Scouts, NBA, MLS, Portland Blazers esports teams)

Chicago, Illinois, Us

Cultivated RXBAR from 25mm in annual revenue to 230mm annually, broadening the consumer base from the narrow Natural/CrossFit channel to a much wider audience (Starbucks, Target, Kroger, Costco, etc.) Developed strategy for innovation launches of line extensions: RX Kids (2017) and RX Nut Butter (2018).Wrote business plan based on brand and consumer insights to effectively engage 3.5mm people with face-to-face, 1:1 brand interactions in 2018 with average engagement cost of $.61.Led 8 direct reports with a FTE staff of 14 and extended team of 250 PT employees, consistent with values of the broader organization and leadership team.

Burlingame, California, Us

Launched a category-defining liquid pharmaceutical product first in test markets, then nationally.Developed Brand Vision for field teams including messaging, positioning, infrastructure, and collateral.Defined the brand with consumers through experiential events and traditional marketing mix. Pioneered a breakthrough digital engagement strategy using Twitter.Managed a national team of Marketing Professionals.P&L for a $2.5mm annual budget.Skills Developed:+ Brand Strategy+ Team Leadership+ Agency Management+ Experiential Marketing+ Event Planning+ Innovation+ Digital and Social Media+ Retail Strategy+ Budget Accountability+ VC pitching+ Consumer Insights+ Category Research

Atlanta, Ga, Us

Developed strategy and goals to build brand health in Coke system, consistent with brand vision for portfolio of brands (smartwater, POWERADE, vitaminwater, Relentless Energy, NOS, and FUZE)Responsible as the brand strategy link from CCR regional commercialization teams to ensure local brand alignment and collaboration with activationChaired Field Marketing organization through Integrated Marketing Campaign on FUZE.Managed a team of 10 full time marketing professionals, with extended team of 80+ seasonal staff, providing vision and overseeing best-in-class experiential marketing execution to build brand loveResponsible for a 4.5mm budget

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Promoted by vitaminwater 4 times in 6 years into leadership-track role with Coca-Cola. Co-chaired vitaminwater brand for Coke Integrated Marketing Campaign process.Developed localized marketing plan for innovation line extensions. (vitaminwater10, vitaminenergy, Relentless Energy, NOS energy shots, etc.)Produced major events including: Pop-up experiences, concerts, athletic events, celebrity hospitality, and red carpets.Hired, trained, and maintained full time staff of 9 marketing professionals.Managed high level relationships with VPs, Directors, Controllers, and Sales Managers.Negotiated media partnerships (print, radio, ooh, digital) and regional sponsorships (events and programs)

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Created growth marketing plans for 35+ regional distributors annually to demonstrate glaceau’s commitment to partnering with our independent partners for growth (pre-coke ownership)Created quantifiable retail marketing programs for chain grocery, convenience, and drug stores, raising brand awareness and, averaging 15,000 incremental cases per program.Helped transition glaceau from private ownership into Coca-Cola system.Managed brand’s local digital presence: facebook, foursquare, twitter, etc.

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Designed innovative distributor marketing plans and incentives to reward partners with trips to NASCAR races, sporting events, concerts, and prizes. Worked with national celebrities and local influencers to position product with media and consumers. Relationships with key partners/properties: Winter X-games, Sundance, Seafair, Bumbershoot, The Gorge, Capitol Hill Block Party, radio stations, print, out of home. Helped launch vitaminwater in Australia; glaceau’s first international market.

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Constructed 85+ radio programs annually aligned with regional marketing and sales initiatives in 10 markets, including organic chatter and traditional spot buys.Built comprehensive enter-to-win consumer programs with multiple partners, entry methods, agencies, prizes and fulfillment avenues. Hosted incentive and celebrity travel packages (Jennifer Aniston, Tom Brady, 50 Cent, Kasey Kahne, Carl Edwards, Ray Allen, Shaq, Deron Williams, Carrie Underwood. etc.)