Curt Thompson

Curt Thompson Email and Phone Number

Marketing Leadership, Brand Management, Strategy, and Execution. @ Jones Soda Co.
Curt Thompson's Location
Greater Seattle Area, United States, United States
Curt Thompson's Contact Details
About Curt Thompson

I work on great brands and build them into household names. I'm a cross-functional leader focused on breakthrough marketing in both the physical and digital space. I've had full departmental P&L responsibility, and worked on whitespace innovation based on market research, syndicated data, and consumer feedback. I believe brands must have great interactions to grow, and smart companies can be efficient with face-to-face engagement. I'm a people-focused leader, and I lead by example, taking pride that I'm considered to be great to work with from both my direct reports and executive teams. Plus, I've done it all when it comes to events and experiential, from being the guy in the trade show booth, to scratch-building a event presence with 750k event budget. Specialties: CPG marketing strategy, consumer engagement, sponsorship negotiation, event planning, team leadership, retailer management, distributor relations, 360 retail/grocery marketing programs, media sponsorship and negotiation, new product launches, international expansion, innovation, E-Commerce, promotional marketing, guerrilla marketing, field marketing, partnership and affiliate marketing,

Curt Thompson's Current Company Details
Jones Soda Co.

Jones Soda Co.

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Marketing Leadership, Brand Management, Strategy, and Execution.
Curt Thompson Work Experience Details
  • Jones Soda Co.
    Vice President Marketing
    Jones Soda Co. Feb 2022 - Present
    Seattle, Washington, Us
    Led all marketing function at Jones Soda Co. a 25mm revenue 27 year old brand.Managed a high-performing team of marketing professionals. (Graphic Design, Digital Marketing, ecommerce, content/influencer, Event/Experiential) Managed brand strategy, packaging, partnerships, product managment, omnichannel, retail, and new product development, Content creators, influencers, and traditional Public Relations/marketing AOR.Developed "Nuka-Cola Victory" in partnership with Amazon and Bethesda: Jones's #1 product in the past 10+ years
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  • Darigold
    Senior Digital Marketing Manager
    Darigold Jan 2020 - Jan 2022
    Seattle, Wa, Us
    Built Digital tools for Darigold during the pandemic: website, store locator, review syndication, Amazon.com and Amazon Fresh presence, digital content creation and brand storytelling.Managed agencies producing sweeps, events, demos, media creation, media buying, and other projects.Developed strategic partnerships. (Girl Scouts, NBA, MLS, Portland Blazers esports teams)
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  • Rxbar
    Director Of Marketing
    Rxbar Oct 2016 - 2019
    Chicago, Illinois, Us
    Cultivated RXBAR from 25mm in annual revenue to 230mm annually, broadening the consumer base from the narrow Natural/CrossFit channel to a much wider audience (Starbucks, Target, Kroger, Costco, etc.) Developed strategy for innovation launches of line extensions: RX Kids (2017) and RX Nut Butter (2018).Wrote business plan based on brand and consumer insights to effectively engage 3.5mm people with face-to-face, 1:1 brand interactions in 2018 with average engagement cost of $.61.Led 8 direct reports with a FTE staff of 14 and extended team of 250 PT employees, consistent with values of the broader organization and leadership team.
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  • First Aid Shot Therapy
    Executive Director Of Marketing
    First Aid Shot Therapy Jun 2013 - May 2016
    Burlingame, California, Us
    Launched a category-defining liquid pharmaceutical product first in test markets, then nationally.Developed Brand Vision for field teams including messaging, positioning, infrastructure, and collateral.Defined the brand with consumers through experiential events and traditional marketing mix. Pioneered a breakthrough digital engagement strategy using Twitter.Managed a national team of Marketing Professionals.P&L for a $2.5mm annual budget.Skills Developed:+ Brand Strategy+ Team Leadership+ Agency Management+ Experiential Marketing+ Event Planning+ Innovation+ Digital and Social Media+ Retail Strategy+ Budget Accountability+ VC pitching+ Consumer Insights+ Category Research
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  • Coca-Cola Refreshments
    Director Of Marketing
    Coca-Cola Refreshments Nov 2010 - May 2013
    Atlanta, Ga, Us
    Developed strategy and goals to build brand health in Coke system, consistent with brand vision for portfolio of brands (smartwater, POWERADE, vitaminwater, Relentless Energy, NOS, and FUZE)Responsible as the brand strategy link from CCR regional commercialization teams to ensure local brand alignment and collaboration with activationChaired Field Marketing organization through Integrated Marketing Campaign on FUZE.Managed a team of 10 full time marketing professionals, with extended team of 80+ seasonal staff, providing vision and overseeing best-in-class experiential marketing execution to build brand loveResponsible for a 4.5mm budget
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  • Glaceau
    Senior Regional Marketing Manager
    Glaceau Feb 2009 - Nov 2010
    Us
    Promoted by vitaminwater 4 times in 6 years into leadership-track role with Coca-Cola. Co-chaired vitaminwater brand for Coke Integrated Marketing Campaign process.Developed localized marketing plan for innovation line extensions. (vitaminwater10, vitaminenergy, Relentless Energy, NOS energy shots, etc.)Produced major events including: Pop-up experiences, concerts, athletic events, celebrity hospitality, and red carpets.Hired, trained, and maintained full time staff of 9 marketing professionals.Managed high level relationships with VPs, Directors, Controllers, and Sales Managers.Negotiated media partnerships (print, radio, ooh, digital) and regional sponsorships (events and programs)
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  • Glaceau
    Regional Marketing Manager
    Glaceau Aug 2007 - Feb 2009
    Us
    Created growth marketing plans for 35+ regional distributors annually to demonstrate glaceau’s commitment to partnering with our independent partners for growth (pre-coke ownership)Created quantifiable retail marketing programs for chain grocery, convenience, and drug stores, raising brand awareness and, averaging 15,000 incremental cases per program.Helped transition glaceau from private ownership into Coca-Cola system.Managed brand’s local digital presence: facebook, foursquare, twitter, etc.
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  • Glaceau
    District Marketing Manager
    Glaceau Sep 2005 - Sep 2007
    Us
    Designed innovative distributor marketing plans and incentives to reward partners with trips to NASCAR races, sporting events, concerts, and prizes. Worked with national celebrities and local influencers to position product with media and consumers. Relationships with key partners/properties: Winter X-games, Sundance, Seafair, Bumbershoot, The Gorge, Capitol Hill Block Party, radio stations, print, out of home. Helped launch vitaminwater in Australia; glaceau’s first international market.
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  • Glaceau
    Area Marketing Manager
    Glaceau Sep 2004 - Sep 2005
    Us
    Constructed 85+ radio programs annually aligned with regional marketing and sales initiatives in 10 markets, including organic chatter and traditional spot buys.Built comprehensive enter-to-win consumer programs with multiple partners, entry methods, agencies, prizes and fulfillment avenues. Hosted incentive and celebrity travel packages (Jennifer Aniston, Tom Brady, 50 Cent, Kasey Kahne, Carl Edwards, Ray Allen, Shaq, Deron Williams, Carrie Underwood. etc.)
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Curt Thompson Skills

Marketing Strategy Marketing Integrated Marketing Brand Management Event Management Event Planning Market Planning Strategy Sponsorship Budgets Relationship Marketing Field Marketing Marketing Management Retail Negotiation Sales Management Team Leadership Promotions Contract Negotiation Beverage Industry Shopper Marketing Brand Architecture Budgeting Management Media Strategic Planning Brand Awareness Cross Functional Team Leadership Enterprise Marketing Digital Marketing Autocad

Curt Thompson Education Details

  • University Of Puget Sound
    University Of Puget Sound
    Business

Frequently Asked Questions about Curt Thompson

What company does Curt Thompson work for?

Curt Thompson works for Jones Soda Co.

What is Curt Thompson's role at the current company?

Curt Thompson's current role is Marketing Leadership, Brand Management, Strategy, and Execution..

What is Curt Thompson's email address?

Curt Thompson's email address is cu****@****bar.com

What is Curt Thompson's direct phone number?

Curt Thompson's direct phone number is +165044*****

What schools did Curt Thompson attend?

Curt Thompson attended University Of Puget Sound.

What skills is Curt Thompson known for?

Curt Thompson has skills like Marketing Strategy, Marketing, Integrated Marketing, Brand Management, Event Management, Event Planning, Market Planning, Strategy, Sponsorship, Budgets, Relationship Marketing, Field Marketing.

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