Curt Vigneulle Email & Phone Number

Cleveland

- Day-to-Day management and optimization of paid media campaigns, primarily in the Financial Services industry- Perform weekly bid optimizations and budget adjustments- Create and implement ad copy with updates based on A/B Test results- Present weekly and monthly campaign insights to explain the context behind performance

Cleveland

- Managed ongoing relationships with display and paid search media partners- Managed all aspects of Media Planning and execution for clients within the financial and higher education verticals- Evaluated media plan proposals for direct display partners and self-service programmatic partners- Crafted cohesive media plans, explaining relevant audience and pricing details to the client as well as the specific offerings of each partner: standard banners, takeovers, native, custom units and others- Upon agreement of plan, issued insertion orders, created package and placement structure and pushed placements to DCM to be trafficked- Created and managed trafficking sheet document to organize and pass along tracking tag requests to Ad Ops resources- Facilitated tracking tag and creative asset handoff with all display partners as campaigns moved to launch- Within self-service programmatic UIs, created campaign structure for prospecting and retargeting ad groups, layering on various bidding and optimization settings related to geography, time of day, viewability, frequency, brand safety and others- Actualized monthly costs within Prisma for all paid media partners across paid search and display- Managed and optimized Paid Search program for financial client for over three years- Managed and rebuilt the Paid Search program for a client within the higher education vertical- Fluidly managed budgets to maximize performance, increasing and decreasing budgets based on performance across partners, campaigns, device types and geographies- Implemented and took advantage of all applicable paid search extensions to maximize quality score and SERP real estate: sitelink, callout, structured snippets, price extensions, etc.- Developed insights, tactical and strategical recommendations for regularly scheduled client calls to review performance on an ongoing basis

Cleveland, Ohio, United States

Cleveland/Akron, Ohio Area

Cleveland

- Day-to-Day management and optimization of paid media campaigns, primarily in the Financial Services industry- Perform weekly bid optimizations and budget adjustments- Create and implement ad copy with updates based on A/B Test results- Present weekly and monthly campaign insights to explain the context behind performance

- Drafted, edited and updated posts for the Mongoose Metrics blog.- Assisted in the creation of various internal documents including the company newsletter, how-to documents, and a new products and features documentation checklist.- Developed tradeshow guides to track objectives, performance and leads.- Maintained social media accounts including Twitter, Facebook and LinkedIn.- Updated and helped maintain editorial and social media calendars.- Tested and made changes in relation to navigation, links, layout and usability of new Mongoose Metrics site.- Created content for new Mongoose Metrics site.

- Managed the pre-install process for all new accounts, contacting clients and coordinating the proceeding installation call.- Proactively reviewed existing accounts for potential growth opportunities, reached out to clients to educate and inform them of potential improvements and changes.- Worked closely with all Mongoose Metrics departments, including Sales, Support and Development to respond to and solve customer issues.- Assisted new and existing clients to configure and use the Mongoose interface.

- Conducted market research relating to consumer trends and competitive actions for a local food company in preparation for a new product introduction.- Interviewed industry personnel to determine consumer preferences and potential demand.

- Proctored midterm and finals exams for professors.- Verified identification, signed students in and explained rules for exams.- Answered questions and walked floor to monitor cheating.

- Drafted and edited Sharp brochures for the Sales Team to distribute to clients.- Updated and adjusted monthly sales ranking reports published within ComDoc.- Conducted social media SWOT Analysis and made recommendations to enhance online presence.- Monitored and organized results of 2011 customer satisfaction survey to evaluate client perception.

- Contacted and followed up with potential vendors for 2009 PONY Tournament.- Created and proofed PowerPoint presentations for potential vendors.- Assisted the Director of Marketing in soliciting local restaurants for ad space in the PONY Tournament Program.- Assisted in the game day operation of high school tournaments in tickets and concessions.

Mba, Marketing

Activities and Societies: - Graduate Assistant - Computer Lab Proctor - Graduate Management Association - MBA Mentor Program - Graduate.

Bachelor Of Business Administration, Marketing

Activities and Societies: American Marketing Association