Curt Weber Email & Phone Number

Bristol, Pennsylvania, US

Recruited to lead the Marketing Team for TESCO Metering who Revolutionizes Utility Management with Cutting-Edge Metering Solutions

Sparks Glencoe, Maryland, US

• Promoted to Drive Crescent Brand growth. The Crescent brand portfolio serves professional construction, contractors, HVAC, plumbing, and electrical users. The brand is distributed among pro distributors and buying.
• Grew Crescent brand sales +22.7% during tenure
• Improved gross margin by 810 basis points
• Delivered average of 30%+ vitality rate
• Launched hammer & pry bar line at Home Depot and grew 13 share points in category
• Commercialized tape measure offering to Lowe’s that achieved a 24% share

Sparks Glencoe, Maryland, US

• Recruited to Create a Marketing Team. Developed the current branding for GEARWRENCH & Crescent brands for ATG. Oversaw and directed all advertising, digital, display ads, OTT, YouTube, Meta Ads, TikTok, retail media.
• Sales for GEARWRENCH grew 41.3% during tenure
• Grew e-commerce to over $50M with influencer campaigns & E-Com COE activities
• Created E-Commerce COE for data & content management with Syndigo, A+ content creation
• Instituted BazaarVoice review syndication & curation – average rating over 4.3/5
• Leveraged demand creation programs to overdrive POS by 44% during the life of the campaigns

Stamford, CT, US

• Brought on board to revitalize a stagnant cooking category. Development & execution of strategic road map for Cuisinart® branded kitchen electrics, Managing Amazon Marketing Services & Media programs, and portfolio.
• Created the Toaster Oven Air Fryer category that is over $100M in sales today
• Air Fryer Toaster Oven listed with Oprah Winfrey’s “Most Favorite Things” 2017
• Drove growth in toaster & counter top cooking portfolio of products by 23%
• Created and launched the number one selling bread maker on Amazon CBK-110
• More than doubled microwave sales with the introduction of inverter technology

• Recruited to revamp the Marketing and New Product Development of RPS, a family owned HVAC filter and parts manufacturer. Led all vision, strategy, and execution for marketing initiatives for this leading provider of.
• Hired to create a marketing function for the company with focus on NPD and commercialization
• Increased sales by 20%
• Consolidated plants from 4 to 3, saving $681K annually
• Formalized vendor bidding, saving 10.1% annually
• Established marketing department; analyzed market conditions and introduced ROI metrics

Atlanta, GA, US

• Promoted to Grow Outside of the US, effectively managing a team of 68 employees, global P&L for the brand, driving $487M in net sales with 51% of the customer base outside of North America. Directed an A&P budget of.
• Grew sales by 5.7%, including new promos accounting for $30.7M sales in North America
• Reduced NPD process time from 28 months to 14 months
• Grew global net sales by 5.7%; North American Sales +5.6%; Latin American Sales +15.5%
• Created and executed plan in Brazil to expand into 12 new product categories and grow sales by $27M
• Developed promotional SKUs in North America that yielded $30.7M in sales (up 19% from LY), held GM flat

Atlanta, GA, US

• Recruited to fix the VISE-GRIP business, directed a high performing team of four product managers and 20 global team members while maintaining P&L accountability for the Hand Tools Global Business Team, sustaining.
• Reversed declining share, capturing 9 points across all key categories
• Expanded top line sales by 28% and operating income by 30.6%
• Eliminated over $6MM in production costs by rationalizing the manufacturing footprint
• Stopped share decline from previous decade and grew global market share by 9 points in core categories
• Grew top line sales by 28% and operating income by 30.6%

El Paso, Texas, US

• Responsibilities included Reported to the Executive Vice President and provided leadership to a team of 2 Directors and 6 product managers. Total Head count 13 People. P&L responsibility for the retail appliance.
• Grew Personal Wellness category from 3% in 2001 to 20% in 2006. Source: NPD
• Obtained the Healthometer license for massagers, increasing distribution by 34%
• Achieved POS lifts of over 136% on new line of “gellin’” products
• Developed programs for QVC which resulted in 300%+ sales growth
• Created marketing strategy for a line of Body Art Products. Resulted in incremental $10M in sales

• Maintained responsibility for P&L for the Home Environment Product Category
• Created rolling 3-year product roadmap for Home Environment.
• Launched Black & Decker branded heater program. Captured 10% share in first year.
• Grew Applica’s Desk Fan share from 0.8% to 39.2%.
• Drove share growth on Stand Fan category from 0.8% to 31.7%