Curt Weber Email and Phone Number
Curt Weber work email
- Valid
- Valid
- Valid
- Valid
Curt Weber personal email
- Valid
Curt Weber phone numbers
Dynamic Leader and Strategic Risk-Taker: Unlocking organizational potential with data-driven omni-channel marketing and sales strategies, delivering over $500M in growth. Results-Focused Manager with extensive experience leading and managing accountability for multi-million-dollar revenue streams targeting retail, professional, and e-commerce customers, as well as supervising the development and execution of effective marketing strategies incorporating traditional and digital elements.Action Oriented Team Builder: Aligning teams and departments to achieve common goals, inspiring and motivating with a contagious positive energy, and showcasing limitless possibilities to the success of every team member.Accomplished Marketing Professional with expertise in data-driven market analysis and customer acquisition. Proven track record in e-commerce, excelling with PPC, SEO, Meta Ads, Google Ads, social media, influencers, and content development. Skilled in traditional media planning, competitive intelligence, and product lifecycle management.Effective Communicator with the ability to forge key alliances with leading Fortune 500 retailers, resulting in robust partnership agreements, revenue growth, and brand enhancement; excels at working within a global matrix environment.☛ Key Skills ☚ • Strategic Brand Development• Integrated Marketing Planning• Digital Marketing• Product Management• Channel Marketing• Demand Creation• P&L Management• Team Leadership• Sales Growth• Gross Margin Improvement• Market Share Expansion• New Product Launch• Competitive POS Capability• Category Management• Influencer Marketing• Social Media Campaigns• Website Optimization• E-Commerce Strategy• SEM/SEO• Public Relations & Communications• Agency Relationship Management• Paid Media Advertising• E-Commerce COE Development• Data Analytics• Trade Show Marketing• Event Marketing• CRM Strategy Development• Sports Marketing & Sponsorships• Licensing ☛ Key Industries ☚ * Construction Tools & Building Materials, Home Improvement* Industrial Goods & Services* Housewares* Small Appliances - Kitchen Electrics, Personal Care* Automotive Tools* HVAC, Plumbing, Electrical, Home Environment * Health & Wellness☛ Brand Experience ☚ * Crescent Tools - Wiss, JOBOX, Lufkin, HK Porter, Nicholson* GEARWRENCH* Cuisinart* BestAir* BestAir Pro* IRWIN Tools - VISE-GRIP, Marathon Quick-Grip, Record, Uni-Bit* Revlon* Vidal Sassoon* Dr. Scholl's* Sunbeam* Black & Decker* Windmere
-
Marketing DirectorTesco Metering Jul 2024 - PresentBristol, Pennsylvania, UsRecruited to lead the Marketing Team for TESCO Metering who Revolutionizes Utility Management with Cutting-Edge Metering Solutions
-
Vice President Of Marketing, Crescent BrandApex Tool Group, Llc Aug 2021 - May 2024Sparks Glencoe, Maryland, UsPromoted to Drive Crescent Brand growth. The Crescent brand portfolio serves professional construction, contractors, HVAC, plumbing, and electrical users. The brand is distributed among pro distributors and buying groups like STAFDA, Evergreen, Affiliated Distributors, and Sphere 1 buying groups, as well as big box retail like, Home Depot and Lowe’s. I drove strategies & tactics for the brand marketing, product management, channel marketing, trade marketing, category management, and demand creation for Crescent, managed the P&L for $240M in sales and led a team of 21 people for hand tools and power tool accessory categories.• Grew Crescent brand sales +22.7% during tenure• Improved gross margin by 810 basis points• Delivered average of 30%+ vitality rate• Launched hammer & pry bar line at Home Depot and grew 13 share points in category• Commercialized tape measure offering to Lowe’s that achieved a 24% share• Developed and launched Z2 pliers line that gained 10% share at Home Depot• Achieved 90%+ Net Sentiment for the brand through influencer & social media campaigns • Reduced website drop off by 52% and doubled click to buy rates on our Price Spider WTB plug in• Partnered with Outdoor Channel, UFC Fighters, and Bare Knuckle League (BKTV) for 29% POS lifts• Fixed troubled JOBOX business segment by achieving over 2,530 bps improvement in gross margin• Penetrated pro channel with merchandising program with 2,260 planograms placed• Oversaw user segmentation & bullseye persona development• Lead the creation of our Brand Communication Idea (BCI) “More Than Tough”• Developed competitive POS capability with a third party data provider for better decision support• Directed performance marketing campaigns that led to an aggregate 34% POS lift• Institutionalized the War Board competitive matrix for product portfolio assessments -
Senior Director Of Marketing, Brand Management, Gearwrench & Crescent BrandsApex Tool Group, Llc Mar 2017 - Jul 2021Sparks Glencoe, Maryland, UsRecruited to Create a Marketing Team. Developed the current branding for GEARWRENCH & Crescent brands for ATG. Oversaw and directed all advertising, digital, display ads, OTT, YouTube, Meta Ads, TikTok, retail media, Google Ads, paid search, The Trade Desk, print, public relations, agency relationships, SEM/SEO, e-commerce, website, trade marketing, performance marketing, creative services, CRM, HubSpot, influencer marketing, social media, tradeshow & event marketing, video & photography, motorsports program, Led a team of 25 people with 4 direct reports.• Sales for GEARWRENCH grew 41.3% during tenure• Grew e-commerce to over $50M with influencer campaigns & E-Com COE activities• Created E-Commerce COE for data & content management with Syndigo, A+ content creation• Instituted BazaarVoice review syndication & curation – average rating over 4.3/5• Leveraged demand creation programs to overdrive POS by 44% during the life of the campaigns• Led the development of the current GEARWRENCH brand architecture & VBL• Rebranding on the Crescent brand led to a 10% increase in POS at Home Depot• Developed marketing programs in pro construction channels that led to 30% growth in that channel• Upgraded all trade show exhibits for more than 120 shows annual with a 14% reduction in cost• Directed over 100 events per year for end users and customers to drive awareness and sales• Created motorsports partnerships to create e-commerce & social content • Directed CRM with SQL to refine targets & Hubspot to execute, • Brand awareness for GEARWRENCH grew from 50% to 76% (aided) during time in role• Achieved #1 share in mechanics tools at Amazon • AMS efficiencies of 11:1 (sales/dollars spent ratio)• Selected external agencies to develop creative for a multitude of digital campaigns• Automated warranty process with automated SAP customer service plug-in which reduced fulfilment from 3 weeks to 5 days & improved sentiment from 31% to over 90% online
-
Director Of MarketingCuisinart 2015 - 2017Stamford, Ct, UsBrought on board to revitalize a stagnant cooking category. Development & execution of strategic road map for Cuisinart® branded kitchen electrics, Managing Amazon Marketing Services & Media programs, and portfolio management, category management, and new product development (Toaster & Convection Ovens, Microwaves, Toasters, and Bread Makers). Owner of commercialization planning, including digital, e-commerce, and traditional retail.• Created the Toaster Oven Air Fryer category that is over $100M in sales today• Air Fryer Toaster Oven listed with Oprah Winfrey’s “Most Favorite Things” 2017• Drove growth in toaster & counter top cooking portfolio of products by 23%• Created and launched the number one selling bread maker on Amazon CBK-110• More than doubled microwave sales with the introduction of inverter technology• Launched the custom select toaster platform with heating controls tailored to various bread types• Created & implemented e-commerce strategy, growing Amazon from $98M to $119M in 14 months• Managed all Amazon Marketing Services ad spend and campaigns, achieving ACoS under 10%• Developed and managed A+ content for Amazon & E-commerce partner product detail pages• Successfully produced & executed TV campaign for toaster oven line, boosting POS by 87%• Increased number of NPD projects from 3 items in 2015 to 8 platforms for 2016/2017• Utilized syndicated POS data to perform space to performance analysis, gap analysis, assortment planning and SKU rationalization to maximize product assortment performance at point of sale. -
Senior Vice President - Marketing, CmoRps Products, Inc. 2013 - 2015Recruited to revamp the Marketing and New Product Development of RPS, a family owned HVAC filter and parts manufacturer. Led all vision, strategy, and execution for marketing initiatives for this leading provider of high quality humidification wicks, air cleaning filters, vacuum products, and other air quality and HVAC products, with a mandate to drive growth from an existing portfolio of offerings. Maintains supervisory authority over a team of four direct reports and 18 team members engaged in marketing, sales, operations, promotions, and sourcing for the BestAir® Retail and BestAir® Professional divisions.• Hired to create a marketing function for the company with focus on NPD and commercialization• Increased sales by 20%• Consolidated plants from 4 to 3, saving $681K annually• Formalized vendor bidding, saving 10.1% annually• Established marketing department; analyzed market conditions and introduced ROI metrics• Created marketing strategy for allergy and health concerns using user segmentation• Enhanced POS materials and increased retailer advertising budgets• Led data analytics to measure campaign effectiveness and track trends• Fostered cross-department collaboration with weekly meetings• Secured IP for 20% of sales; expanded product concepts from 2 to 87, launching 100 new products• Implemented digital marketing strategy, establishing brand pages with key retailers• Achieved $681K savings through plant consolidation and competitive bidding
-
Global Vice President Of Marketing - Irwin ToolsNewell Rubbermaid 2012 - 2013Atlanta, Ga, UsPromoted to Grow Outside of the US, effectively managing a team of 68 employees, global P&L for the brand, driving $487M in net sales with 51% of the customer base outside of North America. Directed an A&P budget of $27M.• Grew sales by 5.7%, including new promos accounting for $30.7M sales in North America• Reduced NPD process time from 28 months to 14 months• Grew global net sales by 5.7%; North American Sales +5.6%; Latin American Sales +15.5%• Created and executed plan in Brazil to expand into 12 new product categories and grow sales by $27M• Developed promotional SKUs in North America that yielded $30.7M in sales (up 19% from LY), held GM flat• Reduced the cost of current motor sports contracts by 6% while increasing at track assets• Revitalized Innovation Process & Funnel. 800+ New funnel ideas in 2012 versus 46 in 2011• Reduced new product development time frame from 28 months to 14 months -
Global Director Of Marketing - Irwin ToolsNewell Rubbermaid 2006 - 2012Atlanta, Ga, UsRecruited to fix the VISE-GRIP business, directed a high performing team of four product managers and 20 global team members while maintaining P&L accountability for the Hand Tools Global Business Team, sustaining $130M in net sales. Assumed a lead role managing the general affairs of the Hand Tools division, with additional responsibilities for Operations and S&OP planning.• Reversed declining share, capturing 9 points across all key categories• Expanded top line sales by 28% and operating income by 30.6%• Eliminated over $6MM in production costs by rationalizing the manufacturing footprint• Stopped share decline from previous decade and grew global market share by 9 points in core categories• Grew top line sales by 28% and operating income by 30.6%• Developed and executed 2 year national television campaign for GrooveLock plierso Campaign delivered core growth of 78% net saleso Captured 8 market share pointso Generated 152% POS lifts at retailo Grew brand awareness by 1300 basis points• Optimized portfolio pricing strategies to deliver 38% growth on core product lines• Developed integrated marketing plans for multiple regions around the globe, leveraging existing IRWIN marketing assets and using mass media (television) to increase awareness & purchase intent• Led multiple productivity efforts that lead to significant COGS reductions on key platforms• Led effort to consolidate manufacturing facilities into one footprint, fully realized savings from program: $6 million in cost of goods• Led new product development initiatives that ultimately contributed to tripling the amount of sales in the portfolio that were protected by intellectual property. (6% of top line sales to 18%)
-
Senior Marketing DirectorHelen Of Troy 2001 - 2006El Paso, Texas, UsResponsibilities included Reported to the Executive Vice President and provided leadership to a team of 2 Directors and 6 product managers. Total Head count 13 People. P&L responsibility for the retail appliance division. Division annual sales of $260 million. Developed pricing strategies and channel management & sales goals. Product portfolio management, new product development, brand management, licensing, advertising, infomercial production, packaging, and consumer communication for all personal care products. Developed marketing plans for the brands: Vidal Sassoon, Revlon, Dr. Scholl’s Sunbeam, and Healthometer. Responsible for identifying and developing new and emerging markets and category segments for entry. Managed all relationship with brand licensors.• Grew Personal Wellness category from 3% in 2001 to 20% in 2006. Source: NPD• Obtained the Healthometer license for massagers, increasing distribution by 34%• Achieved POS lifts of over 136% on new line of “gellin’” products• Developed programs for QVC which resulted in 300%+ sales growth• Created marketing strategy for a line of Body Art Products. Resulted in incremental $10M in sales• Redefined the Spa Category of products. Total market share of gift set category exceeded 50%. Source: NPD -
Marketing Manager - Home EnvironmentApplica Consumer Products (Windmere Corporation) 1999 - 2001• Maintained responsibility for P&L for the Home Environment Product Category• Created rolling 3-year product roadmap for Home Environment. • Launched Black & Decker branded heater program. Captured 10% share in first year. • Grew Applica’s Desk Fan share from 0.8% to 39.2%.• Drove share growth on Stand Fan category from 0.8% to 31.7%
Curt Weber Skills
Curt Weber Education Details
-
Loyola University MarylandBusiness Administration - Concentration In Marketing
Frequently Asked Questions about Curt Weber
What company does Curt Weber work for?
Curt Weber works for Tesco Metering
What is Curt Weber's role at the current company?
Curt Weber's current role is Results-Driven Growth Leader & Digital Marketing Maverick.
What is Curt Weber's email address?
Curt Weber's email address is cu****@****air.com
What is Curt Weber's direct phone number?
Curt Weber's direct phone number is +141077*****
What schools did Curt Weber attend?
Curt Weber attended Loyola University Maryland.
What are some of Curt Weber's interests?
Curt Weber has interest in Guitar, Economic Empowerment, Private Pilot, Science And Technology, Crossfit, Being A Father, Animal Welfare, Off Roading, Ice Hockey, Arts And Culture.
What skills is Curt Weber known for?
Curt Weber has skills like Product Marketing, Competitive Analysis, Cross Functional Team Leadership, Product Development, Marketing Management, Marketing Strategy, Strategy, Consumer Products, Strategic Planning, Marketing, Brand Development, P&l Management.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial