Chris Butler, Mba Email & Phone Number

Baltimore, Md, Us

Charlotte, North Carolina, Us

Integrated marketing teams from four separate health systems to form on enterprise brand, marketing, and communications team focused on delivering consumer-centric, data-driven approach to marketing for this $13B health system.- Relaunched brand to align on one common vision, mission, and purpose, increasing awareness and consideration by up to 70% in some markets.- Developed a demand generation approach to marketing to drive revenue growth, resulting in over 30% increase in patient volume in target areas.- Reinforced enterprise reputation through the alignment of the communications strategy with the overarching strategic plan and brand positioning, exceeding media net reach by nearly 30%.

Indianapolis, Indiana, Us

One of the largest providers of health insurance in the United States with over 40 million members and over $100B in annual revenue. Lead research and analytics to define strategies to improve experience and marketing for members, providers, business clients and associates. Identified new digital service improvements and led cross-functional teams in the implementation of those initiatives. Implemented psychographic segmentation to inform marketing messaging and service improvements.

Dayton, Ohio, Us

A network of independent consultants addressing various needs of health care clients.Advised health care system clients to transform their organizations to be more consumer-centric and to reinvent their marketing departments to drive a return on marketing investment.

Dayton, Oh, Us

A health system (largest in SW Ohio) employing nearly 14,000 employees and with nearly $2B in annual revenue, operating a network of independent, academic and employed physicians.Championed newly created position tasked with leading transformation of culture from hospital-centric to consumer-centric organization across marketing, communications and experience.• Launched new multi-channel brand campaign to unify individual hospital facilities under one system brand, aligning with new consumer-focused 3-year strategic plan.• Led digital transformation including the implementation of a new CRM system, the development of a content-based strategy and a heavy emphasis on (award winning) social media, engagement strategies.• Developed a full-scale segmentation strategy, including qualitative and quantitative research, competitive analyses as well as internal, behavioral data analytics.• Used design thinking to develop consumer journey maps to identify opportunities for improvement and innovation.

New York, Ny, Us

Served in CMO-like position leading all marketing, communications and experience strategy targeting key consumer segments across the enterprise, including Retail, Business Banking, Mortgage and Credit Card.• Led ongoing consumer insights agenda, competitive intelligence and segment-specific, omni-channel marketing plans targeting key growth segments.• Directed servicing roadmap across all customer contact points, including branches, online, call centers and ATMs based on consumer insights, leading to NPS improvements. • Partnered with line of business stakeholders in key markets to align segment strategy with Business Banking priorities, launching the first localized, segment-focused Chase Business Banking initiative in the history of the firm.

New York, Ny, Us

Expanded focus from multicultural to all consumer segment marketing strategies including Millennial, Multicultural, Women and Boomer segments as well as Debit and Pre-Paid product marketing.• Oversaw $100MM budget used for the execution of fully integrated campaigns, including mass media, experiential, digital and social media.• Developed product marketing campaign for the launch of a new pre-paid card product, Liquid, resulting in higher than projected customer acquisition growth.• Redefined brand value proposition and launched omni-channel campaign to support its market introduction.

New York, Ny, Us

Recruited to lead the introduction of a Multicultural (Hispanic and Asian) consumer segment strategy to the Retail Bank.• Led development of comprehensive marketing plans targeting multicultural segments, including brand advertising, digital and direct marketing, PR, sponsorships, exceeding ROMI targets. • Conducted research, hired agency and developed overarching strategy to introduce a focus on the Chinese segment to Retail Bank, resulting in huge growth in balances. • Developed servicing roadmap for Spanish preferred customers resulting in the launch of Online Banking and Mobile banking in Spanish, as well as comprehensive customer communications in Spanish.

San Francisco, California, Us

Selected to lead Hispanic Segment Strategy for new joint Wachovia/Wells Fargo organization.• Led all consumer segment strategy including research, analytics and marketing targeting the Hispanic segment, including all key businesses (Retail, Credit Card, Mortgage, Student & Auto Lending, Small Business).• Worked with Regional Presidents across geographies to develop customized, market-specific marketing programs to drive Hispanic customer acquisition and retention. • Created firm's first proactive, Spanish language public relations strategy to help build the Wells Fargo brand through media partnerships. Served as national spokesperson for all Spanish language media.

San Francisco, California, Us

Recruited to create firm's first Hispanic focused strategy in support of its national Retail business. Worked directly with Retail CEO to develop and operationalize a strategy affecting over 3000 branches and 100,000 person salesforce.• Developed consumer insights strategy that led to insights about experience improvements; launched specially designed branch model for Hispanic consumers.• Developed comprehensive Hispanic segmentation strategy, leading to unique messaging and acquisitions campaigns targeting Hispanic consumers.• Partnered with line of business presidents to develop a Hispanic go-to-market strategy for all major products, including Deposits, Credit Card and Mortgage.

Charlotte, Nc, Us

Promoted to run consumer debit business (30mm customers; $2b in revenue)• Led strategic planning process including analysis of key business drivers to identify and prioritize initiatives to drive year over year growth.• Managed cross-functional teams of marketing, operations, new product development, finance, analytics and research to exceed projected growth goals.• Developed behavioral segmentation strategy to drive focused communications based on usage of the debit card.

Charlotte, Nc, Us

Promoted to lead Hispanic segment strategy for key line of business.• Coordinated integrated bilingual communications campaigns educating and promoting card usage using multiple channels, including bank branches, direct mail, ATM advertising and statement messaging.• Launched Hispanic strategy for the debit business and managed segment to a 27% revenue growth in the first year.

Charlotte, Nc, Us

Hired to build bank's first national Hispanic segment strategy.• Developed Hispanic segment strategy for the bank.• Led research efforts to assess the opportunity with the Hispanic segment across all product lines.• Launched referral marketing initiatives; largest single source of new accounts for over 5 years.

• Developed company brand style guide as well as materials to support sales, product, and marketing teams.• Built lead generation capabilities including digital and experiential approaches.• Created comprehensive marketing campaign including public relations, direct marketing, digital, traditional media and experiential marketing.

• Launched new regional sports promotion business and led all marketing and media relations for this venture.• Sold company to regional sports event registration company.

New York, New York, Us

• Hired full-time after a successful summer internship; led all marketing for the launch of a new online credit product.

Toronto, Ontario, Ca

• Developed guest history program aimed at establishing niche position as top service and experience hotel.• Promoted to lead operations of Housekeeping and Valet Laundry departments; served as property manager-on-duty.

Mba, Marketing And Strategy

Ba, Political Science And Spanish