Leading the team to create Mar-Tech solutions pertaining to Performance Marketing for brands to enable unique capabilities along with improved understanding of the consumer behavior. Spearheaded the team in creating and implementing digital marketing strategies across search, social, display , video & mobile channels increase market share and sale for different clients.

Lead the team across Planning, strategy, optimizations, reporting across digital marketing channels like search, Programmatic , Social , Display , Video & Mobile to meet and exceed the Client's expectations.Spearheaded Campaigns across Engagements ( CPE , CTR ) , Acquisition ( CPL , CPA ) , Revenue & Margin ( ROI / ROAS , CIR ) different Matrices. Proven Track record across Banking , E-Commerce , Hospitality , Auto , FMCG , Retail , Airline Industries.

Working on LATAM and U.S. Region Advertisers. Handled more than USD 10 Million + annual revenue.Cross functional Role with access to most amazing team in programmatic space.Proud Moments :• Delivered results on different performance matrix like CPA, CPM, CTR, CPC,ROI,Completion rate for Videos etc. for over 30+ Agency/Desk Partners from multipleverticals with over $10M+ in annual revenue within short period deadlines• Understood the gaps with data and proven track record of growing various accounts like: 1. " Pepsi – Mountain Dew " from USD1 Million to USD 4 Million Monthly budget in Programmatic buying space ( RTB/Display Advertising) 2. Volkswagen : Grown this account from R$ 300 K to R$ 1.5 Million Monthly budget.

• Co-lead training for i-Crossing team (70+ members) in bridging domain knowledge gap byconducting trainings focusing on digital marketing concepts and internal merchandising tool• Helped 5+ i-Crossing clients with over $1M budget to achieve their goals by giving Searchengine marketing support for keyword/ ROI analysis based on reporting.• Collaborated efficiently with SEO and reporting functions to enable them to increase capacityfrom 8 to over 50clients.• Coordinated with internal developers and innovated an excel based reporting process to ETL(Pentaho). This lowered the execution time to 5 minutes from 60+ minutes previously.Web Analytics Knowledge:• Understanding of Page view Matrix.• Analyzing of Demographic data• Analyzing of Geographic data.• Analyzing Length of visit and depth of visit and necessary changes to be made to improve the performance of website.• Analyzing of Conversion matrix analysis.• Designing the goal tracking funnel and keeping track of its activities.• Analyzing and understanding the user’s tolerance level and website usabilityRole: Developer/Functional Analyst. (Team size: 3)• Gather and understand the requirement of the internal Market Research team (MR) i.e. Requirement analysis.• Designed and developed Joomla based internal information web based Portal for Market Research team.• Understanding new requirements and implementing the changes in the web based portal.• Designing and documenting the Use cases and Class diagrams for future reference.• Documenting the functional specification for the internal web based portal.

•Lead the development of www.oodyog.com , supporting 20+ Indian languages ,from aninnovative idea of “online-offline Media Alliance” and was able to add around 40K classifiedposts in 2009• Successfully integrated with Google AdSense ad network and created inventory in 4 differentad sizes• Involved in development, SEO(on page and off page),Google Analytics, Google webmaster,Google AdSense

Role Title : Game Analyst for different mobile handsets.Description : • Act as an interface between the concept designers and the developers and thereby create a bridge between the two to assist and enhance in delivering a quality product.• To gather and understand the requirements of the customer i.e Requirement Analysis and then depending upon that, making functional specification reports for the developers.• Understanding the Game concept creating the USE cases for Game developers.• Concept Documentation and requirement gathering from concept designers.• Requirement documentation for Game modules.• Helping testers to understand the device related test cases for finding device related critical issues.• Designing the device model (deployment model), for better understanding of the device computing power and memory limitation for various devices. This helped to categorize the devices from different OEMs according to device’s capabilities.