Amitesh Banerjee is a communications professional with 32 years of multi-country experience in marketing communications, including 22 years in the PR profession and heads the Travel, Hospitality & Leisure Practice of AdFactors PR, based in Mumbai as Vice President. Amitesh personally leads the PR mandate for Goa Tourism, TUI India, Eternal Mewar, Hilton Shillim Retreat & Spa and is passionately involved with other clients in the sector.Amitesh, returned to India seven years ago after a 14 year stint in the Seychelles Marketing Board as Head of Communications where he conducted effective media relations and information dissemination for SMB and also led up its marketing communications function. The Chairman of SMB was the President of the Republic. As part of a national communications committee, Amitesh advised the Government of Seychelles on key communications issues.After his return to India, Amitesh has worked with leading communication consultancies in senior positions which included Associate Director Strategy & Market Development with Perfect Relations, General Manager Comma Consulting and Managing Partner-West Genesis Burson-Marsteller based in Mumbai.With a result oriented approach, many client testimonials have come Amitesh’s way, latest being an official letter of appreciation from the Government of Goa in March 2014 for 12% increase in Tourism through the PR programme implemented in the State.Involved in setting up the PRSOS (Public Relations Society of Seychelles) as its founding President, Amitesh has been a member of the IABC since 1985. He was also on the national management committee of the PRCAI in India.Amitesh is also the Director PR for the Rotary Club of Bombay Worli and loves traveling, music and meeting people.Specialties: Public Relations, Marketing Communications