Customer & Data driven expert with 20+ years experience across CRM, digital and D2C delivering growth to global and high-growth brands with D2C & eCommerce focus. • Leader in creating customer centric vision and strategic roadmaps for customer management and data. Successful development and execution of customer programs that excels in direct sales participation and brand preference. • Extensive experience leading customer and data analytics focused on performance management, commercial and customer value opportunities, and data monetization.• Practice establishing Commerce as the cornerstone of customer experience orchestration across outbound and inbound direct touch points and channels (on site, email, social, digital advertising, partners, sales reps, mobile, in stores, contact centres, IVRs). • Enabler of end-to-end integrated tech platforms & data ecosystem, customer management operating model and organization governance.• Creative use of content, data and design to power communication & brand perception.• Data privacy and compliancy leader• People oriented leader, inspired by customers, obsessed by business performance and driven by execution excellence.