Emma Wilson Email & Phone Number

San Diego, Ca, Us

Redmond, Washington, Us

Redmond, Washington, Us

With merger of US, Canada, and LATAM subsidiaries into a unified Microsoft Americas, role expanded to include production of not only US but also Canadian and Latin American customer evidence in region's four core languages of EN, ES, FR-CA, and PT. Oversee this unified pipeline of customer evidence asset production, including written case studies, customer videos, and sales-enablement assets and manage two core content agencies, along with translation and video vendors. Evangelize program to the field and serve as liaison between Americas field and WW corporate advocacy programs.

Redmond, Washington, Us

Operating out of the Microsoft US Central Marketing Organization (CMO), own and manage the US customer evidence program, which supports field sellers and marketers with assets demonstrating customers' successes with Microsoft technology.

Seattle, Wa, Us

Oversee and manage the production of Amazon Web Services' global customer story content (such as customer case studies, video testimonials, presentation slides, and other sales enablement tools). Role included:-Developing streamlined, self-service customer story content production process, accelerating time-to-publication by 9%. -Scaling case study program capacity by 75% YoY to support expanded stakeholder base, ranging across brand, field, product, industry, solution, public and commercial sector marketing. -Facilitating production of 200+ customer testimonial videos, primarily featuring senior executives, including nearly 70 shot remotely in a socially-distant process promptly developed in response to COVID-19 pandemic. -Collaborating with specialist marketing teams to develop new customer storytelling approaches, tailored to their focused audiences.-Managing 3+ agencies producing content with hundreds of customers across the globe, accounting for millions of dollars in work. Lead both the search and onboarding of new written content vendor.

Seattle, Wa, Us

Oversee and manage the production of Amazon Web Services' global customer story content (such as customer case studies, video testimonials, presentation slides, and other sales enablement tools). Role included: · Managing third-party content agencies, from editorial to financials, on 300+ customer story content projects annually· Editing all English-speaking customer references content to ensure proper AWS messaging, tone, and voice · Owning the customer references style guide and training others on AWS global customer reference voice and messaging· Working with internal subject matter experts and product marketing managers to understand and develop relevant, technically accurate customer reference and marketing materials in different formats that meet their annual goals· Producing materials that clearly communicate the AWS value proposition and align with the brand

Supported Microsoft stakeholders in developing case studies outlining success stories of their Cloud customers for publication on Microsoft's Customer Stories site. Role included:-Coordinating with Microsoft product teams to identify promising storylines and product opportunities.-Planning, scheduling and executing customer interviews to glean their perspective and gather pull quotes from C-suite and director-level executives.-Working with writers & editors to develop cogent, compelling case studies and gathering both Microsoft and customer approval/legal release for publication.-Fulfilling sales reference requests, leveraging RO Innovation database tool.-Consistently updating internal & external workflow trackers and monthly billing sheets; tools include CloudDAM, SharePoint & Trello.

Supported Microsoft marketers (US Central Marketing Organization) in marketing automation and attribution efforts. Role included: -Establishing attribution tactics for B2B marketing campaigns to ensure end-to-end reporting across all digital channels, including email, web, social and paid media -Managing the implementation of tracking links and site-side tagging, providing comprehensive quality assurance testing for both-Conducting trend analysis and data review to deliver demand generation insights and recommendations-Developing ad hoc reports in Adobe Analytics, citing specific indicators of campaign performance per client request -Regular use of Adobe Analytics, Allocadia, Certain, MASH, Power BI and other digital marketing automation/attribution and reporting tools

Seattle, Wa, Us

Provided public relations services & support for varied clientele in lifestyle, hospitality, retail, travel and food & beverage industries. Role included: - Serving as day-to-day contact for media and client relations with minimal direction from senior management -Pitching and securing earned placements in local, regional and national publications featuring client businesses, destinations and/or products. - Drafting press releases, media alerts and pitches quickly and efficiently, requiring minimal revision - Maintaining strong relationships with media contacts within client industries, including national contacts that contributed to current client portfolio - Running GreenRubino's public relations intern program and driving prospective intern vetting, interviewing and hiring process - Developing industry relationships to help drive strategic partnerships, introductions and alliances for GR clients- Assisting in development of PR plans, strategies and solutions for clients with input from senior management - Managing accounts without coordinator support, responsible for project management activities including agendas, reports and research- Supporting new business proposals, RFPs and presentations - Mentoring and supporting professional growth of team members, including day-to-day management of GRPR's Intern Program.

Seattle, Wa, Us

Provided public relations support for varied clientele in lifestyle, hospitality, retail, travel and food & beverage industries. Role included: - Identifying and executing key communication strategies required to meet client's overall goals and business objectives - Helping direct and supervise GRPR's intern program, including day-to-day intern management and vetting prospects - Developing and nurturing meaningful relationships with vital local, national and regional media contacts - Drafting and disseminating press releases, media alerts, executive announcements and other pertinent communications, including targeted pitches - Securing, coordinating and executing interviews, photo opportunities and media visits from key travel, food, beverage and lifestyle outlets- Organizing and tracking press coverage, research industry trends and compile monthly client reports, in addition to weekly agendas and day-to-day communication

Tacoma, Wa, Us

Offered fellow students thoughtful response and guidance on papers written for any discipline at any stage of composition. In addition to those primary duties, served as a liaison to freshman writing seminar classes, so as to offer specific guidance and support for new members of the Puget Sound academic community.

Managed and oversaw the production of the University of Puget Sound's literary and art magazine. Responsibilities included: hiring section editors; running weekly staff meetings; reviewing all content for quality, grammar, and style; managing the magazine's budget; reviewing layout; and overseeing the physical publication of the magazine. In my final semester as Editor-in-Chief, I was awarded the Sky Cup, acknowledging my commitment to and accomplishment in this role.

Seattle, Wa, Us

Assisted the GreenRubino Public Relations team by creating clips, compiling clip reports, drafting press releases and media pitches, building media lists with Cision and more.

Denver, Colorado, Us

Helped plan and carry out the weekly education program for 32 new members of the Gamma Zeta chapter of Alpha Phi. Served on the Programming & Education committee, which is responsible for planning weekly chapters and other chapter-wide events.

Denver, Colorado, Us

Served as a liaison for Alpha Phi alumnae to the Gamma Zeta chapter. Responsibilities included: updating and maintaining the alumnae databases for both the Gamma Zeta chapter and the greater Puget Sound area, and publishing a bi-annual alumnae newsletter.

Olean, Ny, Us

Sold nearly $40,000 of product over 3-month period, winning multiple sales awards over summer campaign. Scheduled appointments with potential customers through personal referrals. Presented an hour-long sales presentation to customers. Attended weekly staff meetings, advanced training workshops and conferences on personal sales techniques, consumer behavior, time management, and effective communication.

Olean, Ny, Us

Assisted the Owner and Sales Manager in managing Sales Representative team. Fostered growth through daily communication and weekly mentorship meetings, setting KPIs and developing strategies for achievement.

Olean, Ny, Us

Unpaid position in which the skills and knowledge required to run an office are learned.

Tacoma, Wa, Us

Wrote and copyedited articles for 425 and South Sound magazines, while adhering to AP style and meeting strict deadlines. Also generated numerous blog posts for southsoundmag.com and 425magazine.com, with a focus on Search Engine Optimization and social media sharing. In addition, went on interviews, wrote emails, and worked with PR professionals to find local lifestyle news for the South Sound and Eastside communities.

Bachelor Of Arts (B.A.), English Literature And Sociology & Anthropology

High School Diploma