In a world where technology, communications and customer expectations are evolving rapidly - it is difficult to find seasoned professionals that can take an integrated view across disciplines such as digital transformation, innovation, design thinking and customer experience. In many enterprises these worlds treated separately - resulting in disparate approaches to what should ultimately be one continuum - the capability for businesses to translate customer problems (and market opportunities) into new, enhanced and ever-evolving experiences. Doing this well helps create true business agility and differentiation.With a background rich and varied in digital experience, marketing, e-commerce, technology and business strategy my key strength is in helping enterprises join the dots from identifying customer problems (and market opportunities) through to design, development and ultimately execution - creating a virtuous circle of innovation and customer experience evolution. I work with teams at the executive level all the way through to execution to appropriately evolve internal ways of working; improve both experience design & agile delivery practices; and link customer empathy & innovation practices back into the top of this funnel. Working as a leader across both digital & experience design teams, I help set the over-arching digital / customer experience roadmap for the business and my team/s, and then work alongside them to deliver. Through this process, we would typically tackle initiatives such as:- Digital transformation requirements - e.g. agile delivery, digital experience, evolving architecture, emergent design, DevOps, continuous delivery & micro-services- Organisation into agile cross-functional teams (often journey-based)- Product ownership - e.g. value-based prioritisation & roadmap development- Design thinking - e.g. customer empathy & problem exploration tools + techniques
Listed skills include Digital Strategy, Seo, Digital Marketing, Online Advertising, and 36 others.
