Brad Applegate Email & Phone Number

Australia

Oversaw a diverse portfolio of 76 major and enterprise clients, contributing to an annual recurring revenue (ARR) of USD $4.32M.Boosted ARR by 52% through strategic initiatives that significantly reduced customer churn and drove customer adoption up to 75%.Cultivated and nurtured robust customer relationships, positioning myself as a reliable and trusted advisor.Partnered with Account Managers to devise comprehensive strategic and success plans tailored to individual customer… Show more Oversaw a diverse portfolio of 76 major and enterprise clients, contributing to an annual recurring revenue (ARR) of USD $4.32M.Boosted ARR by 52% through strategic initiatives that significantly reduced customer churn and drove customer adoption up to 75%.Cultivated and nurtured robust customer relationships, positioning myself as a reliable and trusted advisor.Partnered with Account Managers to devise comprehensive strategic and success plans tailored to individual customer needs.Attained a deep understanding of each customer’s objectives and requirements, ensuring personalized and effective support.Compiled and presented detailed account status reports, conducting thorough annual reviews to align with customer goals.Preemptively identified potential risks and implemented mitigation strategies, achieving a stellar 90% customer retention rate.Conducted extensive training sessions on the Celigo platform, utilizing digital training tools, and organised group webinars to enhance user knowledge.Analyzed usage data and customer engagement metrics regularly to pinpoint and address areas for improvement.Acted as a proactive internal advocate for customers, collaborating closely with leadership to foster a culture of customer success throughout the organization.Collected and synthesized marketplace feedback and emerging trends to inform and guide product development.Engaged in ongoing improvement projects within the Customer Success Management Team to elevate overall customer experience. Show less

Sunshine Coast, Queensland, Australia

Administered a portfolio generating $6 million in recurring revenue, encompassing 10 major enterprise clients from Banking to AU Federal and State Government.Secured a quarterly client satisfaction score of 4.5/5 by delivering exceptional service and support.Sustained a perfect 100% client retention rate by providing strategic advisory services tailored to customer needs.Augmented ARR by 5% through focused upselling and cross-selling initiatives that aligned with customer… Show more Administered a portfolio generating $6 million in recurring revenue, encompassing 10 major enterprise clients from Banking to AU Federal and State Government.Secured a quarterly client satisfaction score of 4.5/5 by delivering exceptional service and support.Sustained a perfect 100% client retention rate by providing strategic advisory services tailored to customer needs.Augmented ARR by 5% through focused upselling and cross-selling initiatives that aligned with customer goals.Facilitated in-depth customer workshops, leading to a 25% increase in product success and user adoption.Managed the entire customer lifecycle, from initial onboarding to expansion, ensuring seamless transitions and continuous engagement.Supervised support tickets and proactively managed customer health metrics, resulting in a 95% resolution rate. Show less

Brisbane, Australia

Established the Customer Success department at Simpro Australia, implementing processes that enhanced customer experiences and operational efficiency.Managed a portfolio of over 300 major and enterprise clients, including large franchise clients such as O'Brien Glass and Lazer Electrical, ensuring their success and growth.Increased the user base by 40% and achieved $872,346 in Yearly Recurring Revenue (YRR) through effective upselling and cross-selling strategies.Improved customer… Show more Established the Customer Success department at Simpro Australia, implementing processes that enhanced customer experiences and operational efficiency.Managed a portfolio of over 300 major and enterprise clients, including large franchise clients such as O'Brien Glass and Lazer Electrical, ensuring their success and growth.Increased the user base by 40% and achieved $872,346 in Yearly Recurring Revenue (YRR) through effective upselling and cross-selling strategies.Improved customer satisfaction and retention rates by 60% through targeted initiatives and strategic account management.Conducted monthly and quarterly health checks, maintaining a 95% customer satisfaction rate.Utilized data analytics to gain insights into customer behavior, driving targeted improvements and strategic initiatives.Developed and implemented procedures improving reporting and KPIs, leading to a 20% increase in operational efficiency.Assisted with client requests and issue escalations, achieving a 90% first-contact resolution rate.Created custom reports and dashboards using Metabase BI Reporting, providing valuable insights to clients, resulting in a 15% increase in client engagement.Influenced product developments to increase Monthly Recurring Revenue (MRR) for key clients by addressing specific customer needs and feedback. Show less

Sunshine Coast

Managed customer success initiatives in Australia and New Zealand, overseeing a portfolio of 1000 major clients.Successfully converted a holiday park client generating $200,000 annually and signed up Santos Mining worth $420,000 annually.Exceeded first-year KPI target by 30 properties through strategic account management and marketing initiatives.Represented RMS at trade shows across Australia and New Zealand, increasing brand visibility and client engagement by 25%.Implemented… Show more Managed customer success initiatives in Australia and New Zealand, overseeing a portfolio of 1000 major clients.Successfully converted a holiday park client generating $200,000 annually and signed up Santos Mining worth $420,000 annually.Exceeded first-year KPI target by 30 properties through strategic account management and marketing initiatives.Represented RMS at trade shows across Australia and New Zealand, increasing brand visibility and client engagement by 25%.Implemented a marketing plan revitalizing the Holiday Apartment and Holiday Letting market, signing a national client with a projected revenue of over $2 million. Show less

Gold Coast, Queensland, Australia

Managed marketing, new business development, and account management, driving growth and customer satisfaction.Expanded client base to international markets including Cook Islands, Fiji, Hong Kong, Thailand, and Bali, increasing international revenue by 30%.Built relationships with integrated partners, generating leads and referrals that contributed to a 20% business growth.Coordinated marketing campaigns and represented the company at conferences, enhancing brand presence and… Show more Managed marketing, new business development, and account management, driving growth and customer satisfaction.Expanded client base to international markets including Cook Islands, Fiji, Hong Kong, Thailand, and Bali, increasing international revenue by 30%.Built relationships with integrated partners, generating leads and referrals that contributed to a 20% business growth.Coordinated marketing campaigns and represented the company at conferences, enhancing brand presence and attracting new clients.Developed business cases and delivered presentations to CEOs and government representatives, showcasing the value of NewBook's solutions.Supervised a small sales team, generating sales leads and contributing to the launch of a new consumer-based product for holiday park bookings. Show less

Gold Coast

Entrusted with the leadership of all sales initiatives, encompassing strategic planning, execution, and performance analysis at Xtreme.com.au. This includes the orchestration of marketing efforts and the management of quotation processes to optimize business growth and enhance customer engagement.

Yatala

Customer Service RepresentativeDelivered customer service for a major distribution company in the hospitality, health, and mining industries.Assisted customers with showroom inspections, product selection, and order processing in collaboration with company representatives.Marketing AssistantPromoted to assist the Marketing Manager in increasing market share.Supported re-branding initiatives, applying new branding to marketing materials and product packaging.Designed… Show more Customer Service RepresentativeDelivered customer service for a major distribution company in the hospitality, health, and mining industries.Assisted customers with showroom inspections, product selection, and order processing in collaboration with company representatives.Marketing AssistantPromoted to assist the Marketing Manager in increasing market share.Supported re-branding initiatives, applying new branding to marketing materials and product packaging.Designed promotional flyers, show-bags, and banners for trade shows.Coordinated advertising layouts in national and local newspapers.Launched an email marketing campaign for a selected product range.Developed an annual catalogue for 5,000+ products, enhancing product safety illustrations and features.Managed design, production, and distribution processes, negotiated with suppliers, and coordinated with printers, sales reps, and branch outlets.Liaised with Sales and Marketing Manager and General Manager on budget and organizational requirements.Achievements:Strengthened supplier relationships and streamlined re-ordering processes through a new catalogue and customized re-ordering booklets.Increased turnover via email marketing campaigns.Improved internal communications on product price and availability through an internal newsletter. Show less

Arts, Marketing

The International Baccalaureate (Ib, High School Graduate

Activities and Societies: Captain Tennis, Captain Swimming, Varsity Tennis, Varsity Swimming