Lead for the strategy and execution of Retention and Loyalty for the consumer business unit. Major programs include retention and loyalty programs, Growth, Upsell, Cross-sell, and ARPU/Product Mix Management.

Marketing and growth consulting to small and medium enterprises. - Digital marketing strategy, online payment and customer experience improvement for a boutique hotel-SEO, PPC and inbound lead generation for service business

Responsible for pricing and ARPU (Average Revenue per Unit) management for wireline products (Bundles, Voice, LD, Internet, TV and VAS) for Small, Medium and Large segments -Used voice of customer data, customer exit interviews and qualitative feedback from sales channel to articulate and present new direction for base price increases, got executive approval and executed the project successfully-Provided ongoing operational and sales support for RFPs and long-term deals

Responsible for acquisition and growth of Small Business in Ontario and Quebec. Strategy and execution of all take to market activities- inbound lead generation, offer management, positioning and value proposition development, channel training and collateral creation. -Launched a comprehensive acquisition campaign( Offer, Positioning, Direct Mailer, Tele Marketing and Online Marketing) that increased the Internet acquisition rate by 15% YoY- Developed and launched a new sales incentive… Show more Responsible for acquisition and growth of Small Business in Ontario and Quebec. Strategy and execution of all take to market activities- inbound lead generation, offer management, positioning and value proposition development, channel training and collateral creation. -Launched a comprehensive acquisition campaign( Offer, Positioning, Direct Mailer, Tele Marketing and Online Marketing) that increased the Internet acquisition rate by 15% YoY- Developed and launched a new sales incentive process that increased close rates by 40%-Launched a Search, PPC campaigns and Facebook advertisement targeting small business and start-ups Show less

Responsible for all strategy, planning and take to market execution activities for Business markets ( Small Business and Enterprise market) in rural Ontario and Quebec. Actively managed the $25M outsourcing relationship with Bell Canada and directed a team of three. -Launched an integrated online lead generation campaign that involved LinkedIn advertising, Email campaign, webinar and local events that led to generation of $500K in MQL funnel-Collaborated with the social media team to… Show more Responsible for all strategy, planning and take to market execution activities for Business markets ( Small Business and Enterprise market) in rural Ontario and Quebec. Actively managed the $25M outsourcing relationship with Bell Canada and directed a team of three. -Launched an integrated online lead generation campaign that involved LinkedIn advertising, Email campaign, webinar and local events that led to generation of $500K in MQL funnel-Collaborated with the social media team to create content for social media platforms Show less

Responsible for strategy, go-to-market and co-marketing activities for Enterprise Business markets. Actively managed $0.5M partner marketing budget and directed a team of three. -Managed co-marketing engagement fund with vendors(Cisco, Avaya, Mitel and Polycom); Developed strategies for partner marketing, demand generation, and lead nurturing and generated over $1.5M of new revenue over a 2 year period

Hired by the Small and Medium Business marketing group to help with acquisition marketing for their fast growing Internet and Value added Services products.