Blogger & content creator in the dad blog space

•Advise startups & SMBs on marketing & social media strategy•Freelance social media content creator (blog posts, white papers, columns)•Social Media Director for Boston TechJam event

•Founding organizer of annual event celebrating Boston's technology & innovation community•Manage all Boston TechJam social channels, create strategy, manage promotion of event•Measure reach and engagement for social activity and recap performance for key partners

• Devise and implement a social media strategy for JCDS to advance development, enrollment, and retention goals• Responsible for the preparation and production of communication and marketing materials• Create and design advertising campaigns to promote JCDS• Assist with maintenance of website, creation of e-mail campaigns, and promoting school-run events• Responsible for content creation and video production for school website and social channels

• Established client service processes & protocols and oversaw execution of client campaigns• Directed strategy and execution for all campaign measurement• Oversaw marketing technology – sourcing/development of tools & social platform compliance

•Led marketing communications strategy and execution for MITX and BIMA•Programmed and marketed sold-out summits and panel discussions•Led planning & organizing for revamped FutureM event

•Created and executed social media strategy to drive sales pipeline and build awareness•Created content strategy that fueled social media efforts, leveraged customer references and increased TIBCO visibility•Engaged customers, partners and Spotfire community members in participating in launch efforts, case studies, PR opportunities and social media efforts

•Designed and produced graphics to enhance company reports•Liaised with other departments to ensure efficient delivery of graphics•Identified areas for improvement in the production process and facilitated implementation of changes

•Directed marketing efforts for small business clients•Identified and sought out new potential partnerships for clients•Created and produced sales materials and client newsletters

•Managed department’s relationships with professional sports leagues and various vendors•Produced 6-7 direct response television commercials annually for Sports Illustrated•Conducted quantitative analysis to review performance of new campaigns, media buys, etc.•Managed selection, ordering and inventory management for all licensed products•Served as copywriter for TV and Radio scripts

•Directed local sales initiatives in NBDL markets •Serviced NBDL partner accounts with Fortune 500 companies•Managed new business development within the NBDL & WNBA •Sourced and contacted new business prospects to pitch advertising and sponsorship deals

•Managed existing sponsorship accounts•Identified and contacted potential new sponsorship accounts •Wrote and edited a quarterly team sponsorship newsletter •Wrote research manual used by subsequent interns