Débora M D Cabral Email and Phone Number
With 13 years of experience in e-commerce, my focus is on continuously enhancing the user experience. I have dedicated five years to agile methodologies, including two as a Product Owner and three as a team leader, gaining expertise in opportunity analysis, conversion rate improvement, and marketing strategies to boost sales.Currently, I lead a team newly configured as a Tribe, where I participated in defining the scope, responsibilities, and hiring. My leadership approach, inspired by agile methodologies and Management 3.0, values individual development and inclusive work. In addition to supporting Product Owners in backlog management and discovery with stakeholders, I excel in translating business needs to the development team, ensuring effective communication and successful solution delivery.I am also responsible for defining and monitoring OKRs based on the company's KPIs, tracking team progress, and continuously improving the workflow in collaboration with Scrum Masters.Hoje estou realizando o papel de coordenadora, meu foco continua sendo melhorar o produto/experiência, ainda olho para o backlog e stakeholders, porém, com um olhar mais atento para as pessoas e processos.
Sem Parar
View- Website:
- semparar.com.br
- Employees:
- 3022
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Coordenador De Time De DesenvolvimentoSem PararTaboão Da Serra, Sp, Br -
Agile Project ManagerSem Parar Nov 2020 - PresentSão Paulo, São Paulo, Brasil• I am a passionate leader in e-commerce and agile methodologies, focused on analyzing and identifying opportunities to increase conversion rates, improve user experience, and implement new functionalities. • I lead teams with sensitivity, creativity, and courage to create a human, fluid, and effective work environment.• I provide team support and development through 1:1 sessions, feedback, and team-building meetings using Liberating Structures.• I assist Product Owners in managing and structuring backlogs and discovery processes.• I define and monitor OKRs for the tribe and maintain a data-driven roadmap strategy.• I manage roadmaps and stakeholders for projects involving dependencies across 16 areas, tracking website/e-commerce metrics.• I manage the company's institutional website and e-commerce demands -
Product OwnerSem Parar Feb 2019 - Nov 2020Osasco• I served as the Product Owner of the digital channels team, applying the Scrum framework. Managed the team's backlog, participated in ceremonies, discovering requirements, and analyzing customer behavior on the website for improvements.• We delivered highly relevant projects for the company, such as: Same-day Delivery, 50% reduction in errors in e-commerce integration with the enterprise system (ERP), website redesign, and implementation of new tools to adapt to customer needs. -
Senior E-Commerce AnalystSem Parar Jul 2016 - Feb 2019Osasco• Managed the backlog of the e-commerce frontend development team on the Vtex (Proxy Product Owner) platform. The backlog consisted of customer journey improvements, product page updates with seasonal campaigns, and bug resolution. • Surveyed improvements based on data analysis (Google Analytics and Hotjar) and received suggestions from the CRO agency based on usability tests. • Responsible for approving frontend changes and aligning with stakeholders, which resulted in a significant increase in the conversion rate, especially when we removed 15 unnecessary fields at checkout and optimized the user experience.• Partnered with large companies such as: Walmart, Bradesco, Dpaschoal, ConnectParts, Vivo, Abril, Paris Filmes, and others, to develop joint campaigns, such as: "Buy Sem Parar and get a 6-month subscription to Quatro Rodas magazine;” leading to an increase in sales and brand awareness, as the partner company also promoted our products (i.e: Abril placed an insert in all Quatro Rodas magazines that referred to our website). -
E-Commerce ManagerVika Semi Joias Jun 2015 - Jun 2016São Paulo Area, Brazil• Managed the implementation project of the new e-commerce platform and ERP system, resulting in a more modern website with inventory integrated with stores and meeting Google's requirements for a mobile version.• Sought after alternatives to increase sales besides paid campaigns, partnered with brands and related portals, created, and expanded affiliate campaign, performed SEO optimization and email marketing campaigns. We created exclusive products to give away in "buy and win" campaigns, which resulted in increased sales, repeat purchases, base growth, and brand awareness. -
Digital Marketing AnalystBras Sulamericana Ltda Apr 2013 - Jun 2015Cotia• Structured the company's social networks and produced content (images and videos), created Google Adwords and email campaigns, partnered with related companies, analyzed reports and performance reviews, resulted in increased access, sales, and company visibility without digital media. • Participated in the project to create a new institutional website, with the designer based in Argentina and the developers in India. • Managed the backlog, schedule, and monitoring of deliveries, resulting in the timely delivery of the project. The new website increased organic access, implemented new features, and optimized the customer experience. -
E-Commerce AnalystCabana Da Beleza Apr 2012 - Jan 2013São Paulo Area, Brazil• Carried out the implementation of a new e-commerce platform and the structuring of digital marketing, resulting in an increase in transaction volume.
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E-Commerce AnalystVika Nov 2010 - Apr 2012São Paulo Area, Brazil• Carried out the implementation of a new e-commerce platform and the structuring of digital marketing, resulting in an increase in transaction volume.
Débora M D Cabral Education Details
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Design Digital
Frequently Asked Questions about Débora M D Cabral
What company does Débora M D Cabral work for?
Débora M D Cabral works for Sem Parar
What is Débora M D Cabral's role at the current company?
Débora M D Cabral's current role is Coordenador de time de desenvolvimento.
What schools did Débora M D Cabral attend?
Débora M D Cabral attended Universidade Anhembi Morumbi.
Who are Débora M D Cabral's colleagues?
Débora M D Cabral's colleagues are Anna Karoline Moreira, Edi Carlos Denardi Junior, Iano Vieira, Bruna Regina Sousa, Anderson Rodrigues, Débora Christino, Natalia Da Silva Pereira.
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