Débora M D Cabral Email & Phone Number

Taboão Da Serra, Sp, Br

São Paulo, São Paulo, Brasil

• I am a passionate leader in e-commerce and agile methodologies, focused on analyzing and identifying opportunities to increase conversion rates, improve user experience, and implement new functionalities. • I lead teams with sensitivity, creativity, and courage to create a human, fluid, and effective work environment.• I provide team support and development through 1:1 sessions, feedback, and team-building meetings using Liberating Structures.• I assist Product Owners in managing and structuring backlogs and discovery processes.• I define and monitor OKRs for the tribe and maintain a data-driven roadmap strategy.• I manage roadmaps and stakeholders for projects involving dependencies across 16 areas, tracking website/e-commerce metrics.• I manage the company's institutional website and e-commerce demands

Osasco

• I served as the Product Owner of the digital channels team, applying the Scrum framework. Managed the team's backlog, participated in ceremonies, discovering requirements, and analyzing customer behavior on the website for improvements.• We delivered highly relevant projects for the company, such as: Same-day Delivery, 50% reduction in errors in e-commerce integration with the enterprise system (ERP), website redesign, and implementation of new tools to adapt to customer needs.

Osasco

• Managed the backlog of the e-commerce frontend development team on the Vtex (Proxy Product Owner) platform. The backlog consisted of customer journey improvements, product page updates with seasonal campaigns, and bug resolution. • Surveyed improvements based on data analysis (Google Analytics and Hotjar) and received suggestions from the CRO agency based on usability tests. • Responsible for approving frontend changes and aligning with stakeholders, which resulted in a significant increase in the conversion rate, especially when we removed 15 unnecessary fields at checkout and optimized the user experience.• Partnered with large companies such as: Walmart, Bradesco, Dpaschoal, ConnectParts, Vivo, Abril, Paris Filmes, and others, to develop joint campaigns, such as: "Buy Sem Parar and get a 6-month subscription to Quatro Rodas magazine;” leading to an increase in sales and brand awareness, as the partner company also promoted our products (i.e: Abril placed an insert in all Quatro Rodas magazines that referred to our website).

São Paulo Area, Brazil

• Managed the implementation project of the new e-commerce platform and ERP system, resulting in a more modern website with inventory integrated with stores and meeting Google's requirements for a mobile version.• Sought after alternatives to increase sales besides paid campaigns, partnered with brands and related portals, created, and expanded affiliate campaign, performed SEO optimization and email marketing campaigns. We created exclusive products to give away in "buy and win" campaigns, which resulted in increased sales, repeat purchases, base growth, and brand awareness.

Cotia

• Structured the company's social networks and produced content (images and videos), created Google Adwords and email campaigns, partnered with related companies, analyzed reports and performance reviews, resulted in increased access, sales, and company visibility without digital media. • Participated in the project to create a new institutional website, with the designer based in Argentina and the developers in India. • Managed the backlog, schedule, and monitoring of deliveries, resulting in the timely delivery of the project. The new website increased organic access, implemented new features, and optimized the customer experience.

São Paulo Area, Brazil

• Carried out the implementation of a new e-commerce platform and the structuring of digital marketing, resulting in an increase in transaction volume.

São Paulo Area, Brazil

• Carried out the implementation of a new e-commerce platform and the structuring of digital marketing, resulting in an increase in transaction volume.