Defining project planning, tasks, resource requirements and cost estimation. Monitoring project progress, implementing and managing project changes and interventions to achieve project outputs. Internal culture auditing: analysis and evaluation of the organizations' value systems, programs and best practices in the region. Responsible for the Best Workplaces for Women list, an award celebrating work environments that promote a fully inclusive culture, where gender neutrality is promoted as a… Show more Defining project planning, tasks, resource requirements and cost estimation. Monitoring project progress, implementing and managing project changes and interventions to achieve project outputs. Internal culture auditing: analysis and evaluation of the organizations' value systems, programs and best practices in the region. Responsible for the Best Workplaces for Women list, an award celebrating work environments that promote a fully inclusive culture, where gender neutrality is promoted as a priority amongst employees. Gathering and analysis from internal and external sources regarding performance, best practices and trends. Show less

Loyalty program executive to support increase sales for companies, through systematic and targeted marketing campaigns that re-engage customers who have become inactive increase their visits and average spent. Report the results and impact within each campaign.

Annual marketing and advertising plans, campaigns and corporate image for the residential, hotels, offices and shopping malls' projects; co-branding with: Pininfarina, Four Seasons, Park Hyatt, Philipe Starck. Marketing and Sales' materials. Corporate and Internal campaigns. Internal communication. Optimization of the global marketing budget.

Development of a global marketing strategy for the introduction and launch of the airline among the market. Coordination of the brand positioning strategy, advertising and publicity among media. Organization of the inaugural flights events, press and institutional relations. PR and press management. Responsible of the corporate and brand image use and resources.

Advertising and strategic planning, brand communication and publicity for a dairy top-brand, Alpura, and its products –milk, yoghourts, sour cream, powdered milk-. Achievements: Overall advertising campaign coordination and implementation focused on milk division of Alpura with an emotive concept, achieving brand remembrance and a 17% sales increase. I also developed the positioning campaign for a brand-new lactose-free yoghourt, achieving high levels of sales.

Marketing Manager: In charge of brand positioning, 360° strategies, product placement and brand strategies for internal and external communication. Responsible of TV announcing key accounts, such as: Pepsico, Chrysler, Bayer, Glaxo Smith Kline, CPIF Venture Colgate, Telcel, Nestlé.Strategic Planning Manager: Advertising campaigns strategic development, brand communication, promotion and advertising of sub-brands and subsidiary companies. Definition of the new corporate identity of… Show more Marketing Manager: In charge of brand positioning, 360° strategies, product placement and brand strategies for internal and external communication. Responsible of TV announcing key accounts, such as: Pepsico, Chrysler, Bayer, Glaxo Smith Kline, CPIF Venture Colgate, Telcel, Nestlé.Strategic Planning Manager: Advertising campaigns strategic development, brand communication, promotion and advertising of sub-brands and subsidiary companies. Definition of the new corporate identity of Televisa. In charge of the corporate website (www.televisa.com). Internal information system development at corporate and divisional level. E-marketing and social media.Achievements: Televisa corporate website development and implementation, achieving brand positioning both in local and international markets. I also took part on the change of image and definition of the new corporate identity and logo, with a broad impact among general public. Show less

PR and Advertising Manger for Tommy Hilfiger Mexico: Marketing and advertising campaigns, media planning, promotion and PR coordination, special events, fashion shows and sponsorship coordination.

Marketing, advertising, promotion and PR planning, special events and sponsorship coordination. Launching events. Budget coordination.Achievements: I fully developed the Warner Bros. Studio Stores brand launching in Mexico, under a complete marketing and media plan, with a 3000-attendants event. I also achieved the stores positioning, increasing sales significantly. Launching for 4 stores in Mexico.

Public Relations and Media Manager (1996-1999)In charge of local and international press. Preparation of press releases and newsletters. Management of local and international journalists information requests and interviews.• PR executive: (1994-1996) events and press conferences