Carlos Valverde Montero Email & Phone Number

I am a professional with vast experience as a leader of CRM, Direct Marketing and Marketing Analytics global projects. I have successfully led teams to implement a profitable CRM practice across different countries: México, United Kingdom and Spain.I am always interested on leading and managing projects related with CRM, Marketing and Customer Experience:- Following both customer centricity and business profitability approaches- Implementing an omnichannel strategy to deliver a unique customer experience through digital and traditional channels- Applying agile methodologies to guarantee quick winsMy main strengths are:- Wide and global experience on CRM & Marketing Analytics. Analytical skills with a pragmatic and a business oriented approach.- Projects management across different geographies with strong interaction between IT and business experts. - People & team management: multicultural teams.- Strong knowledge of the banking industry specially on credit cards, insurance and personal loans.- I am a very good liaison between business experts, data science and technology areas I recently completed a Master´s degree in Digital Internet Business a Scrum Mater training and an additional Master's degree in Marketing Automation with focus on the implementation of Salesforce (Sales Cloud, Service Cloud, Pardot, Marketing Cloud and Social).I am a member of the Salesforce certified professionals community as a Salesforce certified administrator.

Listed skills include Banking, Credit Cards, Estrategia Empresarial, Banca, and 15 others.