Chris V. Email & Phone Number

New Jersey, United States

Akron, Ohio, US

Strategic Marketing LeadershipState Specific marketing adaptationsDigital MarketingOversee Marketing Budget

Tampa, Florida, US

Lumberton, New Jersey, US

• Oversee all sales marketing within the US
• Manage budget for US Channel Marketing
• Lead development of Brand Spaces overhaul in both showroom and trade show spaces; nationally
• Lead efforts to increase communication & transparency to sales team and market
• Direct Liaison between Global Brand initiatives and adaptation for US Market
• Develop unified brand space and promotional initiatives with North American counterparts (US & Canada)

Shinagawa, Tokyo, JP

• Sourced and launched Omni-channel marketing automation platform to create synergy in marketing tactics with LIXIL wholesalers
• Identify ongoing marketing automation tactics developed in coordination with brand leaders to create ongoing, new assets and content
• Re-evaluation of marketing programs to identify growth opportunities and program overhauls, such as integrations with platforms like Salesforce and provide greater analytics
• Serve as a primary channel contact to multiple strategic partners to facilitate the growth of market share, ranging from Sales, Brand Marketing, Communications, PR, Product, Legal
• Work closely with team director and VP to identify and launch new programs to assist sales team and meet sales goals
• Oversees $5mm Marketing Development fund program

Shinagawa, Tokyo, JP

• Lead development and deployment of best in class through-channel marketing automation
• Consolidation and redevelopment of existing marketing platforms
• Lead omni-channel efforts for marketing plan cohesion
• Development of marketing programs to increase brand portfolio engagement
• Improvements on email marketing cadence
• Aid in new customer acquisition and on-boarding

Shinagawa, Tokyo, JP

• Lead team of Managing Directors, Trade Finance and Product Marketers to craft annual loyalty programs
• Collaborate with multiple teams to develop, execute and communicate strategic buying promotions to drive sales of new or featured product
• Work with internal graphics team to design and push brand promotional materials and ads in both digital and print formats
• Manage Co-Op dollars across multiple brands
• Design marketing plans for each year, to identify promotions and strategies
• Provide direction to and manage vendor agency partners

• Provide advice and guidance to local small businesses with regard to business operations, marketing strategies, social media activity, and general business practices.
• Perform operations analyses to identify strengths and weaknesses along with recommendations for improvements and assistance with implementation.
• Evaluate small business websites and provide recommendations to improve design, layout, and information structure in order to increase traffic and brand awareness.
• Enhance small business use of social media outlets by identifying target markets and creating specific and appropriate communications.
• Research and perform competitor analyses in the areas of marketing strategies and social media activity.

Basking Ridge, NJ, US

• Lead point of contact to creative agencies.
• Developed and produce 100+ creative materials for Kickoff meetings across 7 different regions
• Liaisoned to social agency to oversee Social Influencers in Northeast Area
• Generated 80 – 100 million impressions per month with help of Social Influencer team
• Piloted creative for select retail stores
• Directed and implemented strategic Region and Area advertising projects monthly

• Focused on business development, including identifying prospective clients, performing market research, and generating new ideas.
• Provided strategic direction concerning brand development and technical guidance concerning mobile application development.
• Collaborated with prospective clients
• Designed and managed the organization’s contact database of potential partners and clients.
• Responsible for the management of interns; who supported business development and social media efforts.

Boston, Massachusetts, US

• Worked closely with the National Retail team on the Verizon Wireless account.
• Performed business analysis of current clients to identify new growth segments and restructure current promotions.
• Drafted Executive Summaries, Competitive analysis and Merch manuals to be viewed by Verizon Wireless.
• Worked alongside account executives to ensure clients’ needs are met; attend daily status meetings.
• Recommended non-traditional advertising locations which were pitched and well received by client.

New York, NY, US

• Maintained presence of company over social media platforms, minimum of twice a week.
• Researched target groups to highlight prospective clients.
• Identified platforms to advertise on in order to generate increased recognition.
• Updated/maintained website.
• Completed other ad hoc tasks and projects, as requested.

Los Angeles, CA, US

• Create, organize and maintain the mailing lists for various target groups.
• Assist with research and analysis on the publication’s core audience and target demographics.
• Assist with competitive analysis project by researching competitors and producing deliverables.
• Interface with vendors to compile product information, reviews and results of product testing for inclusion in the publication.

Bachelor Of Science (Bs), Advertising

Liberal Arts

Education record