Carrie Moeller Email & Phone Number

Creative storyteller with a passion for building meaningful, data-driven campaigns and experiences.

Listed skills include Indesign, Dreamweaver, Graphic Design, Logo Design, and 8 others.

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  Personalization Strategist

  Horizontal Digital

  Mar 2022 - Present

  • work collaboratively with clients to develop and execute best-in-class personalization capabilities, from strategy through implementation.• develop and align personalization strategies and roadmaps to clients’ customer experience goals, leveraging contemporary Digital Experience Platforms (DXP) to achieve identified goals• research specific industries and customer segments as part of client engagements inclusive of gaining a deeper understanding of clients’ business, industry/market… Show more • work collaboratively with clients to develop and execute best-in-class personalization capabilities, from strategy through implementation.• develop and align personalization strategies and roadmaps to clients’ customer experience goals, leveraging contemporary Digital Experience Platforms (DXP) to achieve identified goals• research specific industries and customer segments as part of client engagements inclusive of gaining a deeper understanding of clients’ business, industry/market as well as the competitive landscape• facilitate workshops and meetings with executive, business, and technology stakeholders to elicit and document personalization goals, key performance indicators, requirements/use-cases, and any associated dependencies• define personalization strategy and associated roadmap utilizing established criteria to determine organizational readiness• uncover user insights to help inform personalization tactics in alignment with relevant personas, segments• lead the identification and development of the overarching measurement strategy to quantify the success of personalization efforts, including the definition of key performance indicators to benchmark the success of individual tactics as well as the overall effort Show less