Caitlyn Vanischak Email & Phone Number

Remote

Dallas, Texas, United States

Richmond, Va

Using both online and word-of-mouth referrals, create design solutions for various projects . Projects include branding, editorial design, some photography and presentation design.

Richmond, Virginia Area

Multi-channel Marketing Campaigns (Print & Digital)Created website heroes, emails, social ads and display ads. Also responsible for showroom art, print ads, printed marketing materials (selling collateral, boxstuffers, promo cards) and product catalogs.Branding RefreshRefreshed the initial branding of Swig Life. Updated the typefaces to better comply with the brand story. Redesigned internal documents and created a brand icon system. New Product DevelopmentWorked with product manager to develop new design concepts for various products. Created designs specific to company’s key accounts.ManagementManaged a team of three visual designers and one content creator. Shaped an entirely new department within the company (combining designers from other departments into the Creative department). Put into effect time-saving, efficient processes to help with workflow.

Richmond, Virginia Area

Richmond, Virginia Area

Richmond, Virginia

Multi-channel Marketing Campaigns (Print & Digital)Created all informative, promotional, branding and product-targeting emails. Redesigned existing emails to better fit the brand voice. Created digital advertising collateral to support email campaigns (web banners, display ads and social ads).UX/Website DesignUsing Adobe XD and working with a developer, made various landing pages for BestBullySticks.com, created 2 sites from scratch (BullyBox.com and TDBBSLLC.com), and redesigned the BestBullySticks.com website after it’s rebrand.B2B and B2C MarketingAfter 1 year, was given a wider scope of responsibility, becoming the creative point person for the Best Bully Sticks brand. Responsibilities included making the packaging files, creating mailers and sample cards for influencers, designing the brand’s Amazon store as well as other Amazon marketing collateral.

Richmond, Virginia

Editorial DesignFront-of-the-book layouts (including Style, Event and Society pages), 1-2 page Department layouts, 6+ page features, bind-in subscription cardsE-Newsletter, Digital Ads & Pop-UpsRedesigned the newlsetter, utilized softwares such as MarketingCloud, WisePops and ConstantContact for various marketing collateral, designed desktop and mobile popups and created subscription ads for the website

Richmond, Virginia Area

Edited technical packaging filed for Carpenter's private label clients. Worked on packaging files for existing products under the Carpenter brand. Concepted new packaging ideas and worked on the annual refresh of existing Carpenter products.