Cameron Van Orman Email & Phone Number

Austin, TX, US

Accountable to grow our ARR with the automotive OEMs and tier 1-2 suppliers. Working cross-functionally, as well as externally with Partners, to bring more focus to our existing Strategic Portfolio Management and Digital Product Development solutions and the digital supply chain opportunity.

Austin, TX, US

Responsible for all global aspects of Planview’s corporate marketing, digital demand generation, and customer marketing. Lead Planview's Strategy-to-Execution processes, including our Agile Operating System

San Jose, California, US

• Won 2017 Portfolio Marketing Program of Year from Sirius Decisions
• Developed persona engagement journeys, digital and human, for SaaS products, resulting in 400% increase in marketing’s contribution to pipeline and a 300% improvement in win rate for marketing sourced pipeline
• Designed Digital Demand Center; led demand generation teams for the newer SaaS products
• Partnered to re-establish CA’s corporate and product-level awareness, lifting familiarity from 41% to 64% and consideration from 17% to 32% over 5 survey waves and 20 months
• Drove adoption of Agile practices across marketing; increasing the speed of campaigns to market by 2x
• Re-architected product trials to focus on user experience and grew number of trials by 300%, improving demand conversion

San Jose, California, US

Ran a newly centralized Product & Solutions Marketing function for the Enterprise Solutions & Technology Group at CA Technologies which generated ~$1B in annual bookings. and ~$1.8B in revenueThe solutions we marketed include DevOps, Security and IT Business Management. A sampling of the products we market include Application Performance Management.

San Jose, California, US

• CMO for ~$500M Business Unit, including demand generation and awareness. Directed the BU’s strategy team and process. Responsible for the initial regional sales and references for new products
• Launched CA’s 1st freemium, expanding into new a segment. Built new concise messaging and ideal client profile. Exceeded annual subscription, download and installation targets in 1st month. Won first, and only, CEO.
• Developed and led BU strategy and redefined the function’s role within CA by merging adjacent opportunity analysis with our Scaled Agile Framework development processes
• Built and Led in-region new product adoption teams to proactively support the initial sales of new products

San Jose, California, US

• Accountable for and delivered $125M+ in indirect revenue in FY12.
• Indirect Channel for Business Unit grew 30% faster than direct and grew to 37% of total revenue
• Created and inspected Business Unit indirect strategy and operating plan
• Defined and delivered partner communciations, enablement, co-marketing, and content delivery plans
• Led the cross-functional transformation of CA towards a more channel friendly organization

• Built indirect sales channel and transformed a direct sales organization into one with multiple branded routes to market
• Built predictable indirect demand generation program, growing channel revenue 400% and partner base 5x in two years
• Channel revenue grew from 6% to 30%+ of branded revenue in 2 years, exceeding plan each year
• Built all the infrastructural elements of a “5-Star” partner program; recognized by CRN after 1st year
• Program recognized as 2009 & 2010 “Top Channel Partner in Storage” by Business Solutions Magazine
• Recognized as a Channel Chief in 2009 and 2010 by Everything Channel

CA, 95134, US

• Built and led Channel Marketing, Tech Partner Alliances, Solutions Marketing, Field Marketing, and emerging market Business Development & Sales
• Built Solutions Marketing and developed digital awareness and demand generation programs around five new solutions
• Developed and executed the processes, communications, training, and lead generation activities for over 75 authorized resellers and 400 end-user partner sales reps responsible for >50% of Pillar’s revenue
• Built the Field Marketing function resulting in the standardization of local demand generation activities
• Defined and implemented emerging market geographic expansion strategy including the signing, training and launching of distribution partner in Japan; 190% of operating profit plan
• Created the Pillar Technology Partner Program and led the joint selling efforts with multiple partners

Palo Alto, CA, US

• Oversaw business operations and strategy for the $500M+ ILMS Business Unit
• Developed and presented portfolio rationalization and 3 year Business Unit strategy to EVP
• Led Alliances integration sub-team as part of $4B StorageTek acquisition

• Responsible for strategy and business operations for the $300M+ ILMS Business Unit. Responsible for product management, product marketing, and the P&L for 3rd party software products
• Developed 3 year Business Unit strategy approved by CEO
• Exceeded $37 Million revenue goal for 2005
• Selected to attend the initial Global Leadership Development Program for managersManager, Strategic Alliances. Responsible for all Corporate Alliances and associated P&L
• Developed and managed all strategic alliances including: Microsoft, SAP, Symantec, EMC, IBM, CA
• Built TeDirect reseller program; owned P&L and demand generation for 3rd party software products. Exceeded $30 Million revenue goal in 2004

• Directed the 2003 strategic planning process resulting in company’s target markets and financial goals
• Supported the General Manager of the $1B Automated Tape Solutions unit in his strategy development
• Evaluated strategic alternatives for a $55M division; identified $5M of annual savings opportunities
• Developed intellectual property licensing group plan and gained CEO approval for its formation
• Selected to participate in the inaugural “Evolving Leader” development program
• Appointed as the #1 employee on the Corporate Marketing & Strategy leadership bench

• Managed cross-functional client-teams in identifying, quantifying, evaluating and implementing performance improvement opportunities across a broad range of industries
• Built Midwest, middle-market consulting practice as part of four-person team

• Directed clients in the identification and evaluation of tactical and strategic value-creating opportunities
• Evaluated core corporate processes, recommending alignment and performance measurement improvements to reinforce strategic objectives for a Fortune 500 electronic data storage company

Master Of Business Administration (Mba)

Education record

Ba, Economics & Math